Amazon Case Study: Leadership Styles, SWOT and PESTLE Analysis

This case study analyzes the leadership styles, SWOT analysis, and PESTLE analysis of Amazon. It discusses the current management style of Amazon and recommends a suitable leadership style. It also comments on the responsibilities, response, and obligations of Amazon in their ethics and social processes.

Amazon Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Discuss Swot and Pestle analysis along with their examples...............................................1
2. Evaluate how Pestle has to finding opportunities and threats busienss..................................4
3. Compare and construct the difference styles of leadership. Comment on leadership current
management style of Amazon. ...................................................................................................5
4. Recommend a suitable leadership style which helps towards management style and helps to
Amazon. .....................................................................................................................................6
5. Comment on the responsibilities, response and obligation in their ethics and social process
Amazon evidence in research. ....................................................................................................6
Task 2...............................................................................................................................................8
P6. Reflections............................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership is a type of managerial framework that enhance to practise that enables
towards attain operates through improvising skills and knowledge of manpower where they
contribute towards getting outcomes in productive manner (Belás and et. al, 2019). It is sum of
total of external and internal factor through which workforce towards getting expectation for
better supply and demand, management, clients, suppliers within owners for activities innovation
in technology along with social trends, market, economic changes etc.
In this report is based on Amazon case study which is going to defines towards where to
analysis forward internal and external stages. The company is an base of multinational American
technology based in Seattle, Washington which they mainly focuses on e-commerce, cloud
computing, digital streaming and artificial traits of intelligence group of company on which
considered Big five through which companies of US technology industry along with Google,
Apple and Microsoft are huge competitors to clash with their product influence brand in the
world valuable brand (Bhattacharyya and Jha, 2018).
MAIN BODY
TASK 1.
P1. Discuss Swot and Pestle analysis along with their examples.
Swot analysis is framework that is defines about to analysis capabilities towards attain
productive outcomes in which that creates aspect for planning technique towards identifying
strength, weakness, opportunities along with threats where business type of connection which
accomplish or project planning to mapping better business development (Ciulla, 2020). By
enhance to having awareness for cover all factor that involves making business in effective
decision making. Similarly, for Amazon company to get overcame for mapping weakness and
threats.
STRENGTHS:
 Strong background and deep pocket: it built on its early for successes with books
Amazon now has it is having product categorises that include electronics, toys, games
or other gorcesories product which is creates better option for customer to buy wide
range of product and services.
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 Customer Centric: Through approaching customer is implementing CRM for design
customer process towards order carefully that data in customer's buying behaviour.
This enables them to offers about related towards for getting approach better individual
items that get to attained through purchases items by claiming up to 55% their
customer on repeat buyers resulting in approaching low cost of acquisition.
WEAKNESS: Tax avoidance issue: The company Amazon is having attached within some
unfavourable policy to better generates account of tax where countries US and UK is
generates revenue towards well established market. High Debts: In many developing countries are faces more struggling to enhance by
business attainment profit where affecting revenue as well as market share or goodwill
resulting debts.
 For Example: Amazon has started their initial venture mobile phone which was not get
attain expectancy growth due to lack of resources and not proper approached planning
to evaluate market strategy.
OPPORTUNITIES: Global Expansion: There is well opportunities which is well addressed to get attain
proper Asian Developing economics which would helps to grow their business in those
market through attaining low competition. Opening physical stores outside: By assorting this Amazon that mainly assort helps to
customer towards engage through within brand which generates for increasing towards
repeat purchases and increase in through loyal customer (Crosby and Bryson, 2018).
 For Example: Through not attaining by manufacture mobile phones then Jeff Bezoz
who is founder of Amazon company that enables to approach cloud computing that
effectively get succeed. He opened a platform where e-commerce to established product
and services that gain high successful profitability.
THREATS:
 Low Entry barrier of industry: Low entry barriers that can impact current player
business as more company that means about relatable competition, price wars,
shrinking, margins for attaining losses by better sustainability of players.
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 Government Regulation: By having clarity to the issues related towards Foreign
Direct investment with having multinational brand where they get to attain optimum
developing nations.
 For Example: Amazon has faces more critical challenges by trading their business
related process that get negative impact by not attain platform to trade in online at
European trade that helps not to get optimum succeed positive outcomes.
Pestle Analysis: According to this strategy framework that allows to enhance for scanning
environment that enhance to better attain about to recover for collecting information that to
elaborates opportunities and challenges for getting competitive advantages. Political: The factor to emphasis about norms and regulation that along with construct for
abiding overall guidelines. As Amazon is seeking for planing to focuses on United
Kingdom their venture for better outcomes attain in better optimum manner to receive
benefits in foreign trade policy. For Example: There is stable condition of political factor
of United kingdom that allows for Amazon vision towards long term sustainability. But
there is implication of Brexit market that Amazon company not can trade in some
European countries. Economical: This type of Pestle factor is analysation that enables to attain performance
about related to specific country. As United Kingdom that enable to get retain in better
available supply and demand, economic stability get uncertain through recession,
inflation that could attain to help for positive outcomes for better productive manner. For
Example: As Amazon is one of most influence company in international level where
their main work is regulated on UK and US. In United kingdom economic positive and
negative barriers creates having huge impact to get better analysis for attain productive
outcomes in better manner. Social: As per factor is comprise about to highlight market and business related sector of
customer to mapping on demographic and psychological aspects that needed to highlight
about towards get attain better opportunity for Amazon to select different traits of
customer (Daniëls, Hondeghem and Dochy., 2019). For example: These can be better
evaluate as example that Amazon company approach E-commerce platform and provide
all kind of products and service to attain high competitive growth in market.
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 Technology: As through for define about research and methodology or innovation
towards scrutinize better and productive type of resource can easily acquire where all
practise and working of online premise get actively optimise for productive outcomes
through rates of cyber crime. Environment: To getting high optimise gain of development of environment that helps to
rising sustainable program to get succeed in effective manner (Gilbert, 2020). In UK
there is high optimisation of approach positive guideline of procuring guidelines that
creates proper carbon lifestyle.
 Legal: For emphasis opportunity towards raising product base regulation of implement
for proper protection of laws protection regulation business that attract for more
compliance that abide by Amazon company to clarity about systematic flow of business
practise in major consideration of minimum wages act, employment laws etc.
2. Evaluate how Pestle has to finding opportunities and threats busienss.
To evaluating changes in Pestle analysation that majorly presumes opportunities and
threats business of Amazon which needed to asses about threats could be Covid situation as well
as from Pestle is Political and Economical factor. It is because there is Brexit market that is of
factor which can create high attainment of crises, but Amazon company evaluate opportunities
by approach digital platform to approach in E-commerce where Amazon is systematic way to
commence their online retailing business of providing product and service through Amazon retail
E-commerce segment that attain high goal attainment.
The Amazon company addressed its strength and weakness to avoid that elaborate
management to connect within as they wide range of online business activities which is
regulating in which it creates high profitability acquire in productive manner. Thus, approaching
of more countries to apply their services that effectively measure to get attained in positive
results. Their important strength is to variety of product differentiation as well as what I have
noticed is more complexity that attain high gross of productivity optimise in effective manner to
get overcame. Apart from it, strength and weakness more in to enhance for evaluating that
creates more into enables for reducing uncertainty but the factor of weakness about Amazon
company high debts as well as other traits of resources which allows to make better proficient
company that makes more vulnerability that enables to get overcome in proper manner.
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3. Compare and construct the difference styles of leadership. Comment on leadership current
management style of Amazon.
The importance of leadership motivates towards higher level of performance through
their strong human relation, it measure towards attain important function of management which
support for examine for efficiency to accomplish objectives of organisation (Guthey, Kempster
and Remke, 2018). Therefore, manager and leader is having approach traits which is most
important for any organisation that helps to gain positive outcomes effectively.
Difference between:
Situational leadership style Systematic leadership style
 This leadership is an adaptive for
leadership style, for making improvise
skills and knowledge along with
working style that helps to gain better
attainment goals where variables
alternative of workplace to generating
outcomes by mapping goals and
different traits of leadership.
 Through certain leadership about to
across limited categories that any
individual or organisation can better
utilise process of level change to
competitive goals. This role catalysing
for enabling and supporting for task
oriented practises that needed to better
attain outcomes.
 The situational theory of leadership is
can implement to better gain this model
for operates through an effective way
which can balance to improve
leadership behaviour.
 They mainly incurred two factor that
use in any organisation based task.
Support behaviour is focused on
emphasis about team development
which partial of all its member towards
motivates people.
 Systematic management is also comes
under leadership style that major
provides on determine towards getting
optimum attain final outcomes for
better competitive advantages
(Iordanoglou, 2018).
 By approaching of this goal towards
management approach towards specific
processes that get to procedure towards
used in task completion in proper
following compliance level.
Current leadership of Amazon leadership style.
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As per perspective of leadership style which mainly amazon follows through getting all
outcomes accomplish by approached their leader is Situational leadership style, because it
support to guide by leader for employees to implies work environment in effective manner
towards getting modifies that enables for getting attainment to overcame style of management
suits as requirement in Amazon. Therefore importance of leadership is one of important aspect
that enables for getting outcomes that to develop in organisation profitability for enhance to get
accomplish aims and objectives in better manner. Skills and attributes which are valuable for
workforce of Amazon where they get to overcame for reducing negative outcomes in all aspect.
Leader presence brings positivity in working infrastructure which having more benefits to
achieve more in benefits as terms of flexibility and performance to better gain productivity.
4. Recommend a suitable leadership style which helps towards management style and helps to
Amazon.
As the situation of above case study that explains towards getting proper analyse that
failed to includes its attempts for launching new product and service in electronic gadgets to
better expected growth, but due to lack of resources and bankruptcy Amazon venture faces high
amount of challenges along with opportunities that helps to gain high competitive advantages. In
perspective of leadership style to recommend Transformational leadership style, through this
theory or style is major leader work within teams to investigate for better creating vision to guide
to that change through getting inspiration for executing change that enhance to committed
member for productive accomplishment goals through leadership range. By approaching of this
leadership in Amazon company it could create compliance for getting attainment of goals by
needed to provide understanding for each employees and superior what objective is to clear all to
task that assigned by Amazon company.
The role of leader and manager is to enhancing positive outcomes related inspire to gain
competitive outcomes interpreted. Some of management style such as Participative
Management theory or style as majorly follows by Amazon company in further better to allows
about superior which helps to all employees in decision making as well as approaching in task
within help to build long term relationship that helps to better gain positive outcomes productive
way to attain overall profitability (Kokodey., Gnezdova and Lomachenko., 2018). Thus, in above
leadership and management style of Amazon is majorly for targeting that emphasis evaluate that
consists more employees performances to create productive benchmark that helps to increase
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productive towards gaining optimum opportunity gain evaluate through leader that enhance
positive regulation by organisation development play important role to create better option
towards attaining positive regulation process.
5. Comment on the responsibilities, response and obligation in their ethics and social process
Amazon evidence in research.
For responsibilities understands for ethics that comprise society that plays in critical role
towards having individual behaviour within society to development purposes. It involves basic
rules, norms and regulation that recovered for get preserve towards society (Martins and
Nienaber., 2018). Through ethics about how human conduct there are no expectation with
environment toward attain more society phase development in process of gaining high
objectivity that to develop self governance for environmental changes through which society has
eroded in better way for Amazon company.
Responsibility of Ethical:
It is mainly concern for individual improve judgement to create better environment of
workplace that helps to productive attain profitability for corporate social responsibility can
bring significant benefits through within business towards attain high outcomes business
development. In Amazon is also presumes attract customer to firm product and service are
overall operates through online platform boosting sales profit in productive manner.
Some of ethical responsibility that need to assort for Amazon. Legal Responsibility: It is comprise about towards business related towards that follows
design rules and regulation. It has responsibility to presumes for better way monitor all
business must commence in compliance oriented. In perspective of Amazon company
they follows for mainly various commissions towards agency at every level for the
government. By attaining rules and regulation are set of maintaining balance and that
greater for development society basis.
 Ethical Responsibilities: These responsibilities include behaviour of firm that is expected
that involves through by society but not factor to approach responsibility which needed to
include that business must environment friendly. This business must always be aware of
its activities which arises impact in Amazon in environment (Nashiruddin, 2018). Their
manager and leader are majorly follows optimum way of guidance responsibility to scan
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how human behaviour how they perceived to attain high objective accomplish in
successfully manner.
Obligation:
By follows major moral obligation that need to conduct for attaining moral obligation and
rules that having more characteristics common moral rights (Nikitina and Lapiņa, 2019). These
right is provides understand about the necessary highlight that having permitted towards gaining
without consideration for the consequences for implementing actions to enhance better scope of
working regulation. As Amazon company is tend to follow about to better generates moral
obligation that comprise to proper evaluate in sustainable method in effective way.
Social Responsiveness:
It is a degree that enables to get overcame of effectiveness and efficiency an organisation
that enables to display or pursuing by gaining its social responsibilities where through greater
degree of effectiveness is more social responsive that organisation is said to be get active for
wasting organisational resources by assessing process. Through determining about into exact
way to pursue them to enabling perhaps for critical decision that making aspect enhance social
responsiveness. In perspective of Amazon company that enables to constant basis to handling
basis for making deciding high level of social responsiveness where to better maintain business
build up in positive manner for aspect high positive manner outcomes.
Task 2.
P6. Reflections
Through evaluating approach about to gaining scrutinize that effectively obtain that
involves for attaining more explore study about Amazon that effectively towards getting
productive outcomes (Ślusarczyk and UL HAQUE., 2019). Due to some financial crises they are
facing sort of bankruptcy as well as not get succeed to introducing by launching about for
mobile phones, ebay as well as online platform to get successful in productive manner to
approach product and services for promoting in E-commerce way to gain high competitive
advantages.
As by measuring for Amazon company context to get accomplish and reduce overall
uncertainty that bring more flexible in working environment to understands internal and external
capabilities of Amazon company where I have implement Swot and Pestle assessment to
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effective analyse about how company get attain positive outcomes. As at the time of evaluate the
segmentation of approaching different alternative that outcomes for generating more
complexities and opportunities to successful attainment. Leadership and its styles as it mains for
allows which I elaborate Systematic and Situational leadership styles within differentiate, the
result which generate to proper evaluate about behaviour traits which is identified through better
analyse as well as I have recommend to Amazon leaders to must approach transformational
leader to which they could better and effective retain employees and understand their working
productivity. Furthermore, I have scrutinize some regulation and ethical responsibility, culture
along with obligation that all makes me understand how moral values and working compliance
rules creates more major impact in performance that enhance better accountability (Syazali and
et. al., 2019). Therefore, Amazon company as to create a proper market research that contain
effective range of productive outcomes to accomplishment in productive way of manner.
CONCLUSION
In this report is describing about that Amazon case study that enables to allows examine
Pestle and Swot assessment to evaluate about capabilities around internally and externally based
of working impact with examples. To consider better attainment of factor that can involve in
Pestle that create wide range of influence through better strength and weakness which affecting
their opportunities. Different styles of leadership systematic and situational leadership style that
can be one of factor which can optimise outcomes in advanced level for reducing threat or any
other type of uncertainty for flexible mobility of work outcomes. Through explaining about
social responsibilities, ethics, obligation in terms of Amazon process for better evidence in
research base information through optimum rate of opportunities would get generates. Apart
from it at last there is reflection that need to write up overall case study analysis as Amazon fails
because they had approach wrong business strategies through which mobile phones could not get
succeeds in successful manner.
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