Amazon Case Study: Leadership Styles, SWOT and PESTLE Analysis

Amazon Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1. Discuss Swot and Pestle analysis along with their examples...............................................1
2. Evaluate how Pestle has to finding opportunities and threats busienss..................................4
3. Compare and construct the difference styles of leadership. Comment on leadership current
management style of Amazon. ...................................................................................................5
4. Recommend a suitable leadership style which helps towards management style and helps to
Amazon. .....................................................................................................................................6
5. Comment on the responsibilities, response and obligation in their ethics and social process
Amazon evidence in research. ....................................................................................................6
Task 2...............................................................................................................................................8
P6. Reflections............................................................................................................................8
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Leadership is a type of managerial framework that enhance to practise that enables
towards attain operates through improvising skills and knowledge of manpower where they
contribute towards getting outcomes in productive manner (Belás and et. al, 2019). It is sum of
total of external and internal factor through which workforce towards getting expectation for
better supply and demand, management, clients, suppliers within owners for activities innovation
in technology along with social trends, market, economic changes etc.
In this report is based on Amazon case study which is going to defines towards where to
analysis forward internal and external stages. The company is an base of multinational American
technology based in Seattle, Washington which they mainly focuses on e-commerce, cloud
computing, digital streaming and artificial traits of intelligence group of company on which
considered Big five through which companies of US technology industry along with Google,
Apple and Microsoft are huge competitors to clash with their product influence brand in the
world valuable brand (Bhattacharyya and Jha, 2018).
MAIN BODY
TASK 1.
P1. Discuss Swot and Pestle analysis along with their examples.
Swot analysis is framework that is defines about to analysis capabilities towards attain
productive outcomes in which that creates aspect for planning technique towards identifying
strength, weakness, opportunities along with threats where business type of connection which
accomplish or project planning to mapping better business development (Ciulla, 2020). By
enhance to having awareness for cover all factor that involves making business in effective
decision making. Similarly, for Amazon company to get overcame for mapping weakness and
threats.
STRENGTHS:
 Strong background and deep pocket: it built on its early for successes with books
Amazon now has it is having product categorises that include electronics, toys, games
or other gorcesories product which is creates better option for customer to buy wide
range of product and services.
1

 Customer Centric: Through approaching customer is implementing CRM for design
customer process towards order carefully that data in customer's buying behaviour.
This enables them to offers about related towards for getting approach better individual
items that get to attained through purchases items by claiming up to 55% their
customer on repeat buyers resulting in approaching low cost of acquisition.
WEAKNESS: Tax avoidance issue: The company Amazon is having attached within some
unfavourable policy to better generates account of tax where countries US and UK is
generates revenue towards well established market. High Debts: In many developing countries are faces more struggling to enhance by
business attainment profit where affecting revenue as well as market share or goodwill
resulting debts.
 For Example: Amazon has started their initial venture mobile phone which was not get
attain expectancy growth due to lack of resources and not proper approached planning
to evaluate market strategy.
OPPORTUNITIES: Global Expansion: There is well opportunities which is well addressed to get attain
proper Asian Developing economics which would helps to grow their business in those
market through attaining low competition. Opening physical stores outside: By assorting this Amazon that mainly assort helps to
customer towards engage through within brand which generates for increasing towards
repeat purchases and increase in through loyal customer (Crosby and Bryson, 2018).
 For Example: Through not attaining by manufacture mobile phones then Jeff Bezoz
who is founder of Amazon company that enables to approach cloud computing that
effectively get succeed. He opened a platform where e-commerce to established product
and services that gain high successful profitability.
THREATS:
 Low Entry barrier of industry: Low entry barriers that can impact current player
business as more company that means about relatable competition, price wars,
shrinking, margins for attaining losses by better sustainability of players.
2