Corporate Strategy of Amazon: Supply Chain, Procurement, Sustainability

CORPORATE
STRATEGY

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
Company's overview...................................................................................................................3
Supply chain analysis..................................................................................................................4
Analysis of procurement and purchasing theories .....................................................................6
Analysis of sustainability objectives and its relation to business level strategy ........................8
Recommendations ....................................................................................................................10
CONCLUSION .............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Corporate strategy can be defined as hierarchically strategic plan in context of organisation that
define different types of corporate goals as well as direction and their ways to attainment of
different types of strategic activities (Bednárik, 2019). In a long term. It is defining vision of
direciton of company which helps to determine value of organisation, setting out strategies goals
that create motivation among workers for attainment of these goals. This project report includes
analysation of Amazon which is American multinational company that is based on technology. It
is focusing on e-commerce, digital streaming, artificial intelligence and cloud computing. This
project report includes introduction and background of company. It consist supply chain analysis
of company along with company's supply network as well as supplier relationship management
strategies. It analyse procurement and purchasing of theories of company along with its strategic
objectives as well as its relation with business level strategies. Moreover, it includes
recommendation for company to improve its business strategies.
TASK
Company's overview
Amazon, UK is a part of Amazon which is American company providing its service in different
countries. It was established in the year 1994 in US by Jeff Bezos. It is one of large organisation
on basis of its revenue and numbers of employees. This organisation is having around 14,68,000
employees working for growth and success of company (Bier, and White, 2021). It is a e-
commerce company providing different service like cloud computing, artificial intelligence,
digital streaming and other things. It is one of influential company in terms of economic and
cultural factors. It is an organisation which is based on technology and innovation, it is using
customer data in order to develop customer focus services. It is using innovation in order to
enhance experience of customers and to get advantage to differentiation. On basis of innovation
and customer driven approach, this organisation is getting popularity among customers. In UK, it
is adopting all norms of government in order to maintain smooth flow of operation. It is
providing services on basis of needs, wants and preference of customers that provide them
success and growth in market. Managers of Amazon is using values chain analysis for purpose
of considering different types steps to add or subtract values from products and service of
company It helps them for purpose of providing competitive advantage to business. It can be

based on two main aspect like cost reduction and differentiation. Cost reduction is one of aspect
that is used by companies for making different activities in values more efficient along with
making it less expensive. Product differentiation is another aspect in which focus of company is
investing more resources as well as time in activities like research an development, marketing,
design that allow firm to stand out their products from others. Amazon is using this aspect for
purpose of creating values for their products as it is more and more investing on research and
development that allow them to differentiate their products and service.
Supply chain analysis
Supply chain can be defined as activities required by companies in order to provide
different types of products and service to consumers. It is focusing on core activities of
companies that is required for purpose of converting raw material into finished goods an service.
Supply chain analysis on the other hand is a process for purpose of evaluation of different stages
of supply chain from acquisition of raw materials and supplies of business from supplier to
delivery of its products to their final customers (Chat, 2021). In analysation of supply chain,
different aspects are analysation from availability as well as prices of raw material to
transportation, logistics, demand, final products and other things. It not only helps managers of
Amazon for understanding work of supply chain but also identify companies with which they
can do business. There are different method of supply chain analysis of company. All these
efforts are made by companies for purpose of expansion of their business operation. There are
different types of methods are used by companies for purpose of supply chain analysis. These
method in context of Amazon is mentioned below:
Descriptive analytics: It is one of supply chain analysis in which a business can analyse past
performance of their supply chain. It helps them to understand things that happened in past
which allow them to check results are match with objectives and plan of company. It is methods
which is using data mining for purpose of gathering data of supply chain and allow them to
summarise and present it in a manner that provide clear image of desired period of company in
the past.
Predictive analytics: It is another method which allow company to analyse things that happen in
future. In this, managers of company is will develop potential scenarios that will take place in
month or a year. There is no guarantee that things will happened in exact same manner as they