Influence of Amazon's Culture, Structure and Behaviour on Sales and Profits

Introducing the Modern
Workplace Assessment

Table of Contents
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
To which extent it has been believed that Amazon's cultures, structure and behaviour have
influenced to achieve 44% additional sales and 220% profit in the first quarter of present year
.....................................................................................................................................................4
Explain various factors that have influenced individual behaviour at Amazon towards large
sales and profits with support of evidences.................................................................................6
CONCLUSION ...............................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Business management refers to the management of coordination and organisation of
business activities and it is basically the in charge of organising, planning, directing and
controlling the resources of business so that objectives can be meet out into the positive manner.
Business management is important because it provides the skills and academic knowledge for
pursuing global career opportunities and support in terms of developing a broad understanding of
businesses(Belgira.,2016). In the present report, a case study is taken into consideration which is
about Amazon's performance during the time period of pandemic situation. The present report
will cover discussion about up to which extent Amazon's structure, behaviours and culture has
been influenced in order to achieve sales and profits in the first quarter of present year. In
addition to this, the present report will cover analysis about various factors that have influenced
individual behaviour at Amazon.
MAIN BODY
According to case study, the pandemic situation has not only killed millions of people but
it also affected the global economy. In this pandemic situation, Amazon is one of the exception
that they perform in a very positive state where company has recorded $ 108.5 billion in sales in
the first three months that is 44% up from the previous year(Collins.,2017). In terms of profit
they have recorded 220% increase as compared to the last year. It has been observed that
company's behaviours, culture, structure and arrangements have gone through modification into
progressive manner in order to enhance the performance but also have to achieve company's
objectives as well.
To which extent it has been believed that Amazon's cultures, structure and behaviour have
influenced to achieve 44% additional sales and 220% profit in the first quarter of present
year
Amazon culture has been basically defined as breakneck-paced and notoriously cost
conscious as well. Company has their own unique culture and they also respect and honour the
differences that company brings(Management and organisational behavioour)They are also
focused towards diverse community of creators and developers as well. The company has
basically followed hierarchical structure incorporating function-based groups and geographic
divisions.

It has been observed that company's behaviour is in positive spectrum with their
employees due to which majority of Amazon employees are happy with their jobs. They have
focused towards customers and their employees happiness and satisfaction level as well so in this
manner it is easier for company to achieve additional sales and profits as well(Embo., 2017).
According to case study, due to effect of pandemic situation where most of the people were at
their home and doing work from home so in this case customers have shifted their focus towards
online subscriptions(Organisational behaviour in the workplace).For utilising their leisure time,
their customers and employees have taken subscriptions on large scale due to which gradually
company has started gaining in terms of profits and sales as well. In this lock down period of
time, mostly people have done shopping on online basis and have taken subscriptions for
purpose of enjoying their free time.
The kind of flexibility, open nature and comfortable zone provided by the company to its
customers and employees also contribute in terms of enhancing the profit levels of the company.
With respect to case study, In terms of retail business, the company has performed into profitable
manner and revenue from merchants listing items on their website and with support of
warehouses was up to 64 % to $ 23.7 billion(Amazon’s profit soars 220 percent as pandemic
drives shopping online).In this pandemic situation, the company has recorded around two
hundred million people pay for Prime membership in order to enjoy their free time during this
lock down situation. The kind of culture which has been provided by the company has
influenced people to spend $ 3000 a year on prime membership which is more than twice what
households without the membership spend. Due to its hierarchical structure where roles and
responsibilities are divided into appropriate manner to each department where Amazon can
operate into efficient manner even in the case of high volume of orders.
In this lock down period of time, people have spend most of their time on cloud
computing business where company's web services had recorded sales of $ 13.5 billion. When
company has provided perfect culture, organisational structure and behaviour then company
automatically work in an out of box manner with their innovative strategies in order to achieve
additional sales and profits as well(Gerstein and Friedman., 2016). When company has recorded