Audi Case Study: Management, Locational Strategies, Leadership Style, Quality Control, and Promotion Strategy

Audi-Case study

Table of Contents
1.1 INTRODUCTION.....................................................................................................................1
1.2 )The company at a glance..........................................................................................................1
1.3) Management Style....................................................................................................................1
1.4) Locational Strategies................................................................................................................2
1.5) Leadership Style ......................................................................................................................2
1.6) Quality Control ........................................................................................................................3
1.7) Promotion Strategy ..................................................................................................................3
1.8) POLITICAL FACTOR:............................................................................................................4
1.9 )ECONOMIC FACTORS:.........................................................................................................5
1.10) SOCIAL FACTOR:................................................................................................................5
1.12) TECHNOLOGICAL FACTOR..............................................................................................6
1.3) CONCLUSION .......................................................................................................................6
1.4) REFERENCES.........................................................................................................................7

1.1 INTRODUCTION
Audi is German auto mobile brand founded on 16 July 1909 by August Horch. Audi is a
complete subsidiary to its parent company Volkswagen Group. The production of the brand is
carries out at 13 location across 10 countries. It is a famous multinational brand with a very well
brand image for its performance and price worthy auto mobiles. Headquarter of the company is
based in Ingolstadt, Germany and its various division include a list of nation wide operated brand
branches, Audi Germany, Audi Mexico, Audi Russia, Audi India, Audi do Brasil are some its
well performing division.
1.2 )The company at a glance
Although Audi itself is a subsidiary but the brand further has quite reputed brand as its
own subsidiary like Lamborghini, Ducati and Audi sport GmbH. The brand deals with the
luxury segment of auto mobiles with their price ranging from medium to high end for a
developing country. As of December 2019 the brand has a total of 90,783 employees working
happily for the company. In 2019 the total revenue of the company was 55.68 billion Euros with
a total approximate earning of 3.94 billion Euros. The company has been performing well on the
international market and these stats clearly depicts the reality of it.
1.3) Management Style
For a company to be successful across the globe and that too in a extremely competitive
market of automotive industry, it is crucial that the management of the company perform at its
peak for constantly bringing out the operations of the company. In case of Audi the management
is heavily focussed on the customer satisfaction(Le-Khac and et. al., 2020). The management of
the brand is relied upon its quality control for achieving the customer satisfaction. In a constantly
evolving automotive industry, competing for the top spot managing requires undivided focus on
the internal and external factors that affect the market, this involves looking after all the
resources of the company from human resources to technical resources and production.
Management in terms of Audi is divided into mainly three divisions of supervision. These
three division are economic division, system of authority division, class and system division.
The economic division deals with the economy of the region served and based on this the labour
and workers management varies. The system of authority department deals with the management
of the operational level and the hierarchy in which the operations is managed. The third division
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