Understanding the Work Environment I - Amazon's Ethical Values, Public Policy, and Social Identity

This report examines Amazon's ethical values, public policy, and social identity. It discusses the company's mission, organizational structure, and commitment to providing a healthy work environment. It also explores Amazon's adherence to relevant legislation and its efforts to promote diversity and inclusion. The report concludes that Amazon is a leading company that is committed to providing high-quality products and services while maintaining ethical standards.

UNDERSTANDING THE
WORK ENVIRONMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Presenting details about Amazon.................................................................................................3
Describing Ethical values of Amazon.........................................................................................4
Relevant public policy and legislation.........................................................................................6
Social identity .............................................................................................................................7
Conclusion.......................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
The work environment refers to the development of atmosphere or the culture in which the
individual person perform the job role and responsibility in effective as well as efficient manner.
With the assistance of healthy work environment organisation is able to accomplish the goal in
adequate manner. The present report is based on e-commerce association Amazon which is
American multinational technological company. It is the internet based association that offer
wide range of product and services all over the world. The present report will examine the
ethical values associated with the type of organization. Furthermore study will shade a light on
public policy and legislation and two forms of critical identity the company is following in order
to accomplish the objective of Amazon.
MAIN BODY
Presenting details about Amazon
Amazon is one of the world famous online retailer and it is known for its cloud services
provider. Earlier the company use to sell books but later it has expanded into selling wide variety
of goods, electronic device and digital media like e- book and Kindle as well as streaming
media adapter. The Amazon Wen service include cloud computing platform and it was launch in
year 2006 to provide online services (Amazon UK., 2022). Although the backbone of the
company is Elastic compute cloud and simple storage that helps in collecting the data of web
service. The CEO of company is Jeff Bezos which has launch the company and the headquarter
is situated at Seattle, Washington. The company is non statutory in nature as it is not established
by law or run by any public authority.
Along with this, the organization has their own website, software development centres,
customer service. It has expanded its business in streaming online media in order to increase the
market share as well as to attract large customer. The mission of the company is to increase
customer experience by making use of technology and internet which helps audience in finding
and discovering or purchasing things. Thus, it aims to world most customer centric company.
The organization believes empowering customer and business is necessary in order to improve
living standards for people as it helps in driving economy competitiveness and productivity in
global economy (Amazon UK Service., 2022). So in order to attain that Amazon is pushing the
boundaries of making use of advance technology to improve their infrastructure and service as it
will result in enhancing customer experience and help in developing economies of the

countries. The long term goals of the organization are to provide more products at cheaper and
faster delivery of product and service to the customer (Auchter and et.al., 2018). The objective of
company is to serve their consumer through online and physical store and lap emphasize on
selection and price.
Furthermore, the organizational structure followed by Amazon is hierarchical in nature
which include three CEO’s and three senior vice president responsible for various vital aspects of
the business. In this, there are 3 departments such as VP sales, VP marketing and VP
Engineering and it has other sub executives. It has flat organizational structure in which jobs and
functions are clearly define and scaled. This type of structure is used in large company as it
helps in defining their roles. It favours a vertical hierarchical approach with global, function
based groups and geographic divisions (Moşteanu, 2020). Thus, it allows company to maintain
the smooth flow of information from top to lower group as well as allow to increase the market
share and maintain leadership status. The senior management team report directly to CEO so that
it can provide innovative ideas and solve problems as well as set high level of company culture.
There are other department like human resources responsible for hiring right candidate for
company, finance department to maintain finance resources and invest in new functional unit.
Moreover, there are technical sector which works in order to solve issues related to error in
technology. There is customer service department in which issues of consumer are addressed and
to relevant information has been given to them (Schulman, 2020). Although company follow a
rigid structure but still flexibility has been given to employees that has lead in adapting the
organization as market leader in E- commerce.
Moreover, Amazon key stakeholders are investor, employees, directors, owners and customer
that contributes in success of company. However, institutional investor owns50% of the
company and it works together in order to increase the success of company.
Describing Ethical values of Amazon
Ethics is define as set of standards followed by company so that it can work according to
moral and to avoid any intervention of government. Amazon is following utilitarianism
framework that helps in defining moral rights that helps in generating the best outcome for large
number of people. This framework defines that most ethical choice is the one that produce
good result as well as it is one of the most common method for moral reasoning used by
organization. Although one of the limitation of this method is business cannot predict future so

there is uncertainty related to consequence of action. Moreover, it helps in finding what is right
and wrong for company on the basis of morality (De Bakker, Rasche and Ponte, 2019). It has
been found that Amazon h encourages and enforce strict adherence to local, state, federal and
international laws through code of ethics. It promotes safe healthy work place which is free from
harassment and danger and it promote freedom to employees to perform their duties. The
organization strongly discourage behaviours that are not in interest of company or its
stakeholders.
In addition to this, while performing their jobs duties employees of company has to act
lawfully, ethically and in the best interest of Amazon. The organization have higher standards of
code of conduct and maintain higher standard of living through low price and community
outreach. The company have policy relating to harassment which need to be followed by senior
and employees and there should be no discrimination on the basis of cast, gender, and colour.
There has been transparency maintain while communicating with employees and customer in
order to build their trust by providing them clear information (Adeleye and et.al., 2020).
Moreover, the company do not post any kind of content that hurt sentiment of people or religion
as well as it is against law. The products sold by company on online website are also of good
quality this represent that Amazon loo after their customers and follow business ethics. The
organization also maintain healthy working environment which allows employees to work
effectively and build their loyalty with them.
Furthermore, the most of the work of company is through online marketing so it follows
data privacy act in which details of customer and employee are kept safe and it is not misused by
company. One of the reason that organization follow business ethics is to attract customer as
well as to build their reputation in market area. There has been diversity and inclusion in the
workplace of company as it seeks individual from all background to join their company and
encourage people to follow their culture and bring authentic work in organization. In addition to
this, equal opportunity has been given to the employees and they are treated equally and the
management of company do not tolerate discrimination based on gender, religion and colour
related to job application, assignment, promotion, wages and benefits as well as working practice
(Ferrell and et.al., 2019). Thus, the aim of the company is to ensure employment decision and
actions relate to business so that it can focus on individual ability to perform the task and not on
their personal characteristics.

Amazon do not tolerate the use of child labour forced labour or human trafficking in their
operations and value chain. The company also value feedback from their employees and there is
direct form of communication. This contribute in best way to effect positive change and
employees continue working directly with their manger. There has been freedom given to
employees related to right to join, not join labour union as well as there are training session given
to subordinates on code of business ethics related to how to submit complaints to third party and
remedial actions are given in case of any breach of ethics.
Relevant public policy and legislation
The Amazon is one of the leading company which focus on the satisfaction of the consumer in
effective as well as efficient manner. The aim of the organization is to serve the people with the
wide variety of product and services as per the taste and preferences of the consumer. In context
to that the amazon organisation developed some policy and procedure which deliver values to the
consumer in adequate manner. As per the policy of the association the organisation make sure
that the personal information of the consumer which is provided to the association will be
confidential and do not allow to access by any other members for their personal use. If any
consumer face this issue the organisation take strict action for the welfare of the consumer due to
which the organization is able to deliver transparency and develop trust among the people
(Dunlop, Radaelli and Trein, 2018) . The organization follow al the rules and regulation
imposed buy the authority in the marketplace for the safety of the people and develop safe
environment. In the sellers code of conduct principle the amazon never misinterpreted the
consumers regarding the services and programme. For the concern of the consumer the
organization provide the complete information regarding the privacy and product or services on
the application or the website of the association. In context to that the organization offer the
facilitates of help centre or consumer care services that help in dealing with the issues and
delivering adequate information to the consumers. Apart from that the organization act in fare
manner for enhancing the experiences of the consumer and encouraging them for continue the
shopping with the advertisement rather than applying force. for the privacy and security concert
the organization require separate account that reduces the barrier of one application on another.
In order to save the association from all kinds of lawsuit the organization follow all rules and
regulation. For illustration the association offer adequate salary to the employees as per their
skills, knowledge and experience of working. The child labour is prohibit by the higher authority

of nation in context to that the organisation avoid the contribution of work in the organisation.
Furthermore the company is having licensee or legality for selling the good and services in
domestic as well as international marketplace (Pagliaro, and et.al 2018). Apart from that in
order to save the customer from any kind of crime or fraud the association provide the feature of
safe payment and secure the sensitive information regarding the bank account or online payment.
As per the privacy policy of the association the organisation do not sale the personal information
of the consumer to the other parties. Moreover for the consumer protection the organisation
provide e receipts to the people which need to disclose later for the safety of the buyers.
Furthermore the organisation didn't deduct any kind of amount without the permission or
consult of individual person. For the further safety of the organisation it provide the agreement to
the potential users of association to determine the willingness of consumers and save the
association from legal system. As per the policies and legislation the association do not offer the
product which as harmful for the consumer and do not support offensive behaviour of
employees with the customers (Farisi, and Fani, 2019).
Social identity
The social identity refers to the process which deliver assistance in identifying the behaviour of
the individual person for selling right product to the right consumer or offering the values as per
the requirement of the individual person. It deliver huge support in determining the taste and
preferences of the consumer of domestic as well as international marketplace. Similarly the
amazon focus on the social identity for improving the brand image in domestic as well as
international marketplace. For the social identity of the association, the amazon do not make any
kind of discrimination on the name of female, male or combination of both. The association
deliver equal support to all the genders (Charness, and Chen,2020). The organization take the
action as per the gender of the consumer and employees associated with the organization. The
company empower the employees as per the skills and knowledge rather than their muscularity
and feminism. In context to that the organization provide training and development programme
to the every individual person without making discrimination. The organization allows every
individual person to speak for their rights and their comfort in adequate manner. The association
avoids the gender inequality for the growth of the business and support of the employees. The
company believe that every individual person has their own perspective working in the firm or
buying the product of the company. In order to that the company believe in innovation and

reliability on the behalf of patrons. Furthermore the association deliver equal opportunity to the
people of different age and gender. For the socials identify of the association the company
celebrates LGBT community programme and take initiative for their wellness .
Along with that the association also task initiate for the disable person and deliver huge support
to them. The manager of the association positive culture in the organisation and worked with
the disabled employees in order to encourage their willingness of performing the task.
Furthermore the association is making better ally with disable person. Due to which the
organisation is obtaining competitive advantages from different marketplace and improving the
brand image in domestic as well as international marketplace. It is consider as the factor o
survival and success of the business in all over the world. The organisation delivers the support
to the disable workers by increasing awareness among them. Furthermore the association
provider career development programs to the disable employees and improving their
performance in the effective as well as efficient manner. The amazon company hire both the
candidate able or disable for the contribution in the production and increasing the profitability of
the association (.Putri, And et.al 2019) .
Conclusion
from the above report it will be concluded that the Amazon is leading various marketplace by
satisfying the large numbers of customers in effective as well efficient manner. The amazon
delivers huge support to the variety of the people without any kind of discrimination on the name
of gender or age. The organization is having brand value in different marketplace as the
association is following all the business ethics. The present report highlighted that the
organisation implement various public policy and follow all the rules and regulation which is
Imposed by the authority. Furthermore the report shade a light that the association is offering the
positive work environment.

REFERENCES
Books and journals
Adeleye, I. and et.al., 2020. Business ethics in Africa: the role of institutional context, social
relevance, and development challenges. Journal of business ethics. 161(4). pp.717-729.
Auchter, A. M. and et.al., 2018. A description of the ABCD organizational structure and
communication framework. Developmental cognitive neuroscience. 32. pp.8-15.
Charness, G. and Chen, Y., 2020. Social identity, group behavior, and teams. Annual Review of
Economics, 12, pp.691-713.
De Bakker, F. G., Rasche, A. and Ponte, S., 2019. Multi-stakeholder initiatives on
sustainability: A cross-disciplinary review and research agenda for business
ethics. Business Ethics Quarterly. 29(3). pp.343-383.
Dunlop, C., Radaelli, C. and Trein, P., 2018. Learning in public policy. Cham: Springer
International Publishing, pp.1-25.
Farisi, S. and Fani, W.M., 2019, October. Influence of Work Environment and Work Discipline
on Employee Performance. In International Conference on Global Education (pp. 69-
81).
Ferrell, O. C. and et.al., 2019. Business ethics, corporate social responsibility, and brand
attitudes: An exploratory study. Journal of Business Research. 95. pp.491-501.
Moşteanu, N. R., 2020. Challenges for Organizational Structure and design as a result of
digitalization and cybersecurity. The Business & Management Review. 11(1). pp.278-
286.
Pagliaro, and et.al 2018. On the effects of ethical climate (s) on employees’ behavior: A social
identity approach. Frontiers in psychology, 9, p.960.
Putri, E.M. And et.al 2019. The effect of work environment on employee performance through
work discipline. International Journal of Research-GRANTHAALAYAH, 7(4), pp.132-
140.
Schulman, P. R., 2020. Organizational structure and safety culture: Conceptual and practical
challenges. Safety science. 126. p.104669.
Online references
Amazon UK., 2022. [Online]. Available through < https://www.aboutamazon.co.uk/ >

Amazon UK Service., 2022. [Online]. Available through <
https://www.bloomberg.com/profile/company/1737160Z:LN>