Analyzing Amazon's Global Business Strategy and Leadership Styles

This report analyzes Amazon's global business strategy and leadership approaches, particularly during periods of transformational change. It examines the leadership styles employed by Amazon, focusing on a pragmatic approach that prioritizes achieving business objectives. The report identifies challenges faced by Amazon's leadership, including international performance issues and maintaining e-commerce growth. It critically evaluates the outcomes of Amazon's leadership using behavioral and participative leadership theories. The report recommends that Amazon adopt a situational leadership theory to better adapt to the needs of its team members and balance organizational goals. In conclusion, the report emphasizes the importance of strategic leadership in a globalized business environment and provides insights into Amazon's approach to leadership and strategy.

Global business strategy and
leadership

Table of Content
INTRODUCTION
MAIN BODY
Analysation of leadership approach taken by organisation during the period of
transformational change
Challenges faced by leadership

Table of Content
 Critical evaluation of the outcomes of the leadership style and approach in the organisation
using leadership theories
 Recommendations
 CONCLUSION
 REFERENCES

Introduction
In global business environment of modern era, there is requirement of strategic
leadership as the leader of an organisation states a vision for the global organisation as well as
motivates people towards attaining the organisational objectives. Within this presentation,
Amazon is taken into consideration as an organisation that demonstrates different aspects of this
project (Astratova, Dvoryadkina and Vlasova, 2018).

Analysation of leadership approach taken by organisation
during the period of transformational change
Leadership is the process of guiding, instructing, directing and motivating the team
members towards accomplishment of task for achieving organisational objectives. There are
several kinds of leadership approaches that are taken by organisation in order to meet objectives
of its business in an effective manner (Atiku, 2018). Some of leadership approaches are
transformational, participatory, pragmatist, situational and many more.

CONTINUE
Within Amazon, during the period of transformational change these types of leaders
focussed on the processes associated with business activities and took initiatives accordingly. At
that time of transformational change, they had their main priority of figuring out that how the
team is going to get their tasks done. These pragmatic leaders within Amazon focussed on to any
how achieve their business objectives and goals.

Challenges faced by leadership
During the period of transformational change, leaders within the Amazon had faced various
challenges and some of them are discussed as below:
 International performance challenge: It became one of the most significant challenge for the leaders of
Amazon as at the time of transformational change, there was some of the uninspiring earnings of the
organisation in the month of October 2019 and it was accounted for by weeks returns in international
segments of the organisation that stated as the lighter growth than the expected growth of the company
(Biloshapka and Osiyevskyy, 2018). There was weak growth of company at the time of India’s Diwali
holiday and Amazon’s purchase of Souq.com on earnings call.

CONTINUE
 Keeping up E-commerce growth: The leaders of Amazon also faced the challenge of e-
commerce growth as growth in the legacy of organisation, has lost some of its steam. Other
e-commerce businesses have taken over the growth of Amazon’s e-commerce business and
at that time, the company had generated less than 50% of the revenue.

Critical evaluation of the outcomes of the leadership
style and approach in the organisation using
leadership theories
Leadership theories are the description of how and why specific people become leaders and
these theories focusses on the traits as well as behaviours that manpower can adopt to enhance their
leadership abilities (Couch and Citrin, 2019).

CONTINUE
There are various theories of leadership and some of them are described as follows:
 Behavioral Theories: Under this leadership theory, leader of an organisation inherits various
qualities and traits that make them able to stand out against the crowd. By this, leader of Amazon
can maintain their status with the company and at the same time also focuses on these personality
traits. One of the main focus of leaders of respective organization using this type of leadership
theory is to analyse mental, physical and social characteristics that helps in gaining more
understanding leader within the business organization.

CONTINUE
Participative Theories: Under this, leaders are divided into tor categories such as
autocratic leadership style in which they make all the decision on their own. On the
other side, participatory style is also effective in which leader of Amazon encourage
team members to take participate within the decision making process and other
activities to speak up (Senbursa, 2021). As the result, team members share their views
and opinion in decision making. This will contribute in developing positive
performance of company and its workers as well.

Recommendations
From above explanation, it is recommended to leaders of Amazon that they must
adopt situational theory as it would help leaders of company in developing the level of their
team members according to the situations faced by them. This type of leadership approach is
important for Amazon because it adapts to the wants and needs of the members of the team
and also facilitates in setting a beneficial balance for the organisation as a whole.