Amazon.jobs: Help us build Earth's most customer

qwertyuiopasdfghjklzxcvb
nmqwertyuiopasdfghjklzxc
vbnmqwertyuiopasdfghjklz
xcvbnmqwertyuiopasdfghj
klzxcvbnmqwertyuiopasdf
ghjklzxcvbnmqwertyuiopas
dfghjklzxcvbnmqwertyuiop
asdfghjklzxcvbnmqwertyui
opasdfghjklzxcvbnmqwerty
uiopasdfghjklzxcvbnmqwe
rtyuiopasdfghjklzxcvbnmq
wertyuiopasdfghjklzxcvbn
mqwertyuiopasdfghjklzxcv
bnmqwertyuiopasdfghjklzx
cvbnmqwertyuiopasdfghjkl
zxcvbnmqwertyuiopasdfgh
jklzxcvbnmqwertyuiopasdf
Amazon go
[Type the document subtitle]
3/21/2020
student name

Amazon go 1
Contents
Abstract......................................................................................................................................2
The Problem...............................................................................................................................3
Literature review........................................................................................................................4
Research Design.........................................................................................................................7
Expected Results........................................................................................................................9
References................................................................................................................................11

Amazon go 2
Abstract
Amazon Go is an automated grocery store opened by Amazon in early 2018. The
research questions that will be considered throughout this research are “what are the factors
influencing consumers to purchase products from Amazon Go?” and “Does Amazon Go
responsible for disruption of retail market?”
Amazon Go is one of the stores that allow the customers to log in with the application
while entering the store without any need of employs at the door. The research design that
will be considered for this study will include qualitative research design. Through qualitative
research design it is appropriate to search for answers to a Why questions other than what.
Analysing the suitability and understanding of the research designs it can be said that the
selected research design for this study is descriptive research design. This research is results
oriented that reflect that through this research the research questions are to be answered.

Amazon go 3
The Problem
Through this research work the focus will be towards analysing Amazon Go influence
on retail industry and Understanding the consumer behaviour towards Amazon Go. The
research questions that will be considered throughout this research are
1. Does Amazon Go responsible for disruption of retail market?
2. What are the factors influencing consumers to purchase products from Amazon Go?
The case consider for the research purpose is of Amazon Go. Amazon Go is an
automated grocery store opened by Amazon in early 2018. The company has created a
grocery store that is considered as just walk out considering several technologies which
included application-based services, location-based services; I click like retail web shopping,
image recognition, integrated payment, artificial intelligence, multiple sensor technology, and
machine learning. My research topic reflects analysis of Amazon case while considering its
influence, impact and disruption course in retail industry. Moreover consumer behaviour is
one of the aspects or study that will reflect psychological change and perception of the
consumers towards a particular product or brand. Therefore the research will also analyse the
consumer behaviour towards Amazon Go so as to understand future opportunity or
sustainability of the brand (Chou & Shao, 2016).
Amazon is one of the popular e-commerce businesses; there brand recognition and
brand awareness is quite high which reflect a dual advantage for Amazon Go to sustain in
retail industry. Moreover the response from the consumers has been great for Amazon and so
thus for Amazon Go. Changing consumer behaviour towards digital purchasing and use of
technology reflect a major threat for traditional retailing companies and other online retailing
companies as well. Therefore this study will analyse the key factors that have been