This presentation discusses the integrated marketing communication strategy of Amazon, including its goals, objectives, target audience, communication mix, media schedule, and evaluation methods. It explains how Amazon uses both traditional and contemporary marketing tools to communicate with its customers and increase brand awareness, traffic, and sales. The presentation also provides segmentation criteria for Amazon's target audience and outlines the metrics used to measure the impact of its marketing campaigns.

Individual Short-Term IMC Program Plan

The assignment requires the design of a 6-month IMC program for a chosen product/brand with a budget of $50,000.

Discover Amazon's integrated marketing communication strategy, goals, target audience, communication mix, media schedule, and evaluation methods.

Integrated Marketing Communication for Amazon: Goals, Objectives, Target Audience, Communication Mix, Media Schedule and Evaluation Methods

This presentation discusses the integrated marketing communication (IMC) strategy for Samsung S9, including the goals and objectives, target audience, communication mix, budget allocation, and evaluation methods. The presentation also covers the redesigned message and SMART goals for Samsung S9. The primary goal of marketing communication is to increase brand awareness, engagement, revenue, and top-of-mind recall for customers.

Marketing

Integrated Marketing Communication for Samsung S9

This presentation discusses the goals and objectives of marketing communication for Amazon, including increasing brand identity and profitability. It explores the use of integrated marketing communication techniques, such as social media and email marketing, and provides a six-month media schedule. The presentation also covers campaign evaluation methods, including cost per click and click-through rate.

Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies

Professional Development

Coca-Cola's Marketing Strategy Assignment

Presentation

This presentation discusses how an integrated marketing communication plan can help Adidas in achieving its marketing goals. It covers the marketing communication goals and objectives, target audience, media mix schedule, and campaign evaluation methods. The presentation also includes a redesigned message key for Adidas's promotional campaign.

Hartpury University and Hartpury College

A Short Term IMC Plan for Adidas

This essay discusses the importance and role of Integrated Marketing Communication (IMC) in modern marketing. It explores how IMC optimizes communication, enhances customer satisfaction, and improves brand image. The essay also highlights the goals of IMC, such as generating product interest, creating awareness, increasing desire, and promoting sales. Additionally, it emphasizes the use of digital media and big data in IMC strategies.