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Amazon vs. Walmart: A Merger of E-Commerce and Retail

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Added on  2019-09-21

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Amazon is the world's largest e-commerce company while Walmart is the undisputed world's largest retailer. Amazon is rapidly building a network of distribution centers across the country and many observers believe their ultimate goal is to provide home delivery to consumers the same day that it is ordered. Walmart is expanding its own e-commerce capabilities and leveraging a world-class supply chain system and enormous retail store presence with the goal of making products ordered online available for pick-up by consumers at the closest Walmart

Amazon vs. Walmart: A Merger of E-Commerce and Retail

   Added on 2019-09-21

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Amazon is the world's largest e-commerce company while Walmart is the undisputed world's largest retailer.The distribution channels that these behemoths employed were distinctly different in thepast (clicks vs. bricks) but are now starting to merge.Amazon is rapidly building a network of distribution centers across the country and many observers believe their ultimate goal is to provide home delivery to consumers thesame day that it is ordered.Walmart is expanding its own e-commerce capabilities and leveraging a world-class supply chain system and enormous retail store presence with the goal of making products ordered online available for pick-up by consumers at the closest Walmart storeon the day it is ordered.Which approach do you believe will be the most successful?Can Amazon really pull off same-day delivery across the nation (not just select urban markets)?Will Amazon overtake Walmart as the world's largest retailer (they still have a long way to go)?Support your response with research.Required Readings1.Using Marketing Channels to Create Value for Customers2.Wienclaw, R. A. (2015). Channel Management.Research Starters: Business (Online Edition),3.Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an omnichannel world.MIT Sloan Management Review,56(1), 45-53. Retrieved from http://sloanreview.mit.edu/4.Dawar, N., & Stornelli, J. (2013). Rebuilding the relationship between manufacturers and retailers.MIT Sloan Management Review,54(2), 83-90.Retrieved from http://sloanreview.mit.edu/5.Bell, D. R., Choi, J., & Lodish, L. (2012). What matters most in internet retailing.MIT Sloan Management Review,54(1), 27-33.Retrieved from http://sloanreview.mit.edu/Recommended ReadingsHopkins, M. S. (2010). Your next supply chain.MIT Sloan Management Review, 51(2), 17-24.Retrieved from http://sloanreview.mit.edu/Straker, K., & Wrigley, C. (2016). Designing an emotional strategy: Strengthening digital channel engagements.Business Horizons, 59(3), 339-346. doi:10.1016/j.bushor.2016.01.010Channel Dynamics
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