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Amazon and Walmart Analysis Report

Added on - 21 Sep 2019

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Amazon is the world's largest e-commerce company while Walmart is the undisputedworld's largest retailer.The distribution channels that these behemoths employed were distinctly different in thepast (clicks vs. bricks) but are now starting to merge.Amazon is rapidly building a network of distribution centers across the country andmany observers believe their ultimate goal is to provide home delivery to consumers thesame day that it is ordered.Walmart is expanding its own e-commerce capabilities and leveraging a world-classsupply chain system and enormous retail store presence with the goal of makingproducts ordered online available for pick-up by consumers at the closest Walmart storeon the day it is ordered.Which approach do you believe will be the most successful?Can Amazon really pull off same-day delivery across the nation (not just selecturban markets)?Will Amazon overtake Walmart as the world's largest retailer (they still have along way to go)?Support your response with research.Required Readings1.Using Marketing Channels to Create Value for Customers2.Wienclaw, R. A. (2015). Channel Management.Research Starters: Business (Online Edition),3.Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an omnichannel world.MIT SloanManagement Review,56(1), 45-53. Retrieved from, N., & Stornelli, J. (2013). Rebuilding the relationship between manufacturers andretailers.MIT Sloan Management Review,54(2), 83-90.Retrieved from, D. R., Choi, J., & Lodish, L. (2012). What matters most in internet retailing.MIT SloanManagement Review,54(1), 27-33.Retrieved from ReadingsHopkins, M. S. (2010). Your next supply chain.MIT Sloan Management Review, 51(2), 17-24.Retrieved from, K., & Wrigley, C. (2016). Designing an emotional strategy: Strengthening digital channelengagements.Business Horizons, 59(3), 339-346. doi:10.1016/j.bushor.2016.01.010Channel Dynamics
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