Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies

   

Added on  2023-06-10

17 Pages1597 Words123 Views
INTEGRATED MARKETING
COMMUNICATION
Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies_1
PURPOSE OF THE
PRESENTATION
The objective is to create goals and objectives of marketing communication.
The aim is to redesign the key message
Target audience for Amazon
Choice of marketing communication mix
Creation of six-month media schedule based on the reach, continuity as well as
frequency
Campaign evaluation methods
Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies_2
PART 1-MARKETING
COMMUNICATION AIMS AND
OBJECTIVES
Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies_3
It is seen that the primary objective of Amazon is to attract
more customers to buy their product. It is the goal of the
respective organization to enhance their brand identity
among the existing customers of Australia. This brand aims
to increase their overall profitability by conducting its
business in the competitive market of Australia.
Integrated Marketing Communication for Amazon: Goals, Objectives, and Strategies_4

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