Sustainability of Business: Innovation Strategy of Amazon

Running Head: AMAZON (ONLINE SHOPPING)
Amazon (Online Shopping)
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Executive
The current paper examines the sustainability of business with a focus on the innovation
strategy of Amazon (online shopping shop). Amazon success results from the spectacular
implementation of design thinking that has transformed business operations, creation of new
product a, product quality and service improvement as well as reduction of operation cost. This
has resulted in improved customer experience and satisfaction. The paper, thus explores different
aspects of innovation and design thinking, while providing a recommendation on how to improve
on some of the innovation aspects to continue being relevant in the competitive market.
Table of Contents

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Introduction......................................................................................................................................3
Background of Amazon...................................................................................................................3
Design Thinking..............................................................................................................................3
Relationship between OrganiSational environment, innovation trend, innovation strategy,
innovation capabilities, innovation value creation and capture.......................................................3
How innovation strategy ensures strategic alignment within organisations and why it is
important..........................................................................................................................................4
Impact of Design Thinking on Amazon..........................................................................................5
Amazon business analysis Osterwalder and Pigneur(2010)........................................................5
Key partners.................................................................................................................................6
Suppliers...................................................................................................................................6
Customer Relationship Management.......................................................................................6
Customer segmentation............................................................................................................7
Channel.....................................................................................................................................7
Key Resources..........................................................................................................................7
Cost Structure...........................................................................................................................8
Revenue streams.......................................................................................................................8
Recommendations........................................................................................................................8
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

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