AIB 8004OMGT: Operations Strategy Analysis of Amazon Presentation

This presentation analyzes the operations strategy of Amazon, applying the 4Vs model and the Hayes and Wheelwright Four Stage model to assess its current operational stage. It provides a contextual discussion of Amazon's operations, evaluates the strategy from four perspectives, and examines the reconciliation of these perspectives using the operations strategy matrix and the "Line to Fit" model. The presentation articulates a vision for Amazon's operations, emphasizing improvements in customer experience, and concludes with recommendations based on the application of the models. The analysis covers high-volume, high-visibility, and low-variation influences, addressing the challenges of measuring quality in service operations due to performance variability. This presentation is a valuable resource for understanding Amazon's operational strategies and can be found on Desklib.

OPERATION STRATEGY ANALYSIS
ASSESSMENT – 1

TABLE OF CONTENTS
• INTRODUCTION
• OPERATIONS OF THE AMAZON USING 4VS MODEL
• CURRENT STAGE OF OPERATION USING HAYES AND WHEELWRIGHT FOUR STAGE
MODEL
• EVALUATION OF THE OPERATIONS STRATEGY FROM FOUR PERSPECTIVES
• DISCUSSING WHETHER THE FOUR PERSPECTIVES ARE RECONCILED OR NOT
• CONCLUSION
• REFERENCES

INTRODUCTION
 This presentation is quite relevant as it helps in making the audience understand about the
operations strategy
 The presentation will focus on operations strategy of Amazon by applying 4Vs model and Hayes
and Wheelwright Four Stage model
 It will also include an analysis of four perspectives’ reconciliation and articulation of a vision for
operations

DISCUSSION
Contextual discussion of the operations of amazon using 4vs
model

CURRENT STAGE
Current stage of operation using Hayes and wheelwright
four stage model

EVALUATION OF THE OPERATIONS STRATEGY FROM
FOUR PERSPECTIVES

OPERATION STRATGEY RECONCILIATION
GAP
For reconciling the inside-out and outside-in perspective of operations strategy of Amazon, operations
strategy matrix can be utilized.

CONTINUED…
There is another method of reconciling the operations strategy of Amazon and this is “Line to Fit
model”

DISCUSSION ON THE VISION FOR THE
OPERATION
The articulated vision for the operations of Amazon is that it should focus on making
improvement in the customers experience

RECOMMENDATION
 Amazon as an operation is being influenced by high volume, high visibility and low variation
 In addition to this, the quality as a service operation cannot be measured because of variability in
performance of the firm.
 Based on the application of different model the articulated vision for the operations of Amazon is
that it should focus on making improvement in the customers experience

REFERENCES
•Ahluwalia, R., 2017. Critical appraisal of business model under “gig economy”. International journal of management and social sciences (IJMSS). 6(2). pp.62-65.
•Ali, A. and Haseeb, M., 2019. Radio frequency identification (RFID) technology as a strategic tool towards higher performance of supply chain operations in textile and
apparel industry of Malaysia. Uncertain Supply Chain Management. 7(2). pp.215-226.
•Bernon, M., Baker, P., Mena, C., Palmer, A., Skipworth, H., Smart, A. and Templar, S., 2017. Towards more sustainable supply-chain management. In Cranfield on
corporate sustainability (pp. 149-166). Routledge.
•Flynn, B.B., Sakakibara, S., Schroeder, R.G., Bates, K.A. and Flynn, E.J. 2020. Empirical research methods in operations management. Journal of operations management.
9(2). pp.250-284.
•Gaither, N., 2017. Production and operations management: A problem-solving and decision-making approach. Dryden Press.
•Hill, T., 2015. Operations management. 2nded. New York: Palgrave Macmillan.
•Jain, D. and Sharma, Y., 2017. Adoption of next generation robotics: A case study on Amazon. Perspect. Case Res. J. 3. pp.9-23.
•Khoja, F., Adams, J., Kauffman, R.G. and Yegiyan, M., 2019. Supply chain sustainability in SMEs: an application of the Hayes and Wheelwright model and identifying
stages of development using cluster analysis. International Journal of Integrated Supply Management. 12(4). pp. 309-333.
•Moore, M. and Tambini, D., 2018. Digital dominance: the power of Google, Amazon, Facebook, and Apple. Oxford University Press.
•Piya, S., Shamsuzzoha, A. and Khadem, M., 2020. An approach for analysing supply chain complexity drivers through interpretive structural modelling. International
Journal of Logistics Research and Applications. 23(4). pp.311-336.
•Slack, N., and Lewis, M., 2018. Operations Strategy. 2nded. Essex: FT Prentice Hall.
•Walley, P., 2017. Introduction to operations management’, in The Open University (2017) B207 Readings Block 1: Big ideas in Organisations, Milton Keynes, The Open
University.
•Zhang, and et.al., 2019. Integrated design and operation management for enterprise systems. Enterprise Information Systems, 13(4), pp.424-429.

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