Organisational Behaviour & Performance: A Case Study of Amazon

This report explores the organisational behaviour and performance of Amazon, a multinational e-commerce company. It covers the background of the company, the difference between its physical and online organisational structure and performance, measures taken by the management to develop performance and motivate the workforce, and factors influencing individual and group attitudes and performance.

Organisational
Behaviour &
Performance

Table of Contents
INTRODUCTION ........................................................................................................................1
MAIN BODY ..............................................................................................................................1
Background of the considered company - ................................................................................1
Determine the difference between Amazon physical organization and performance or
online organizational structure and performance. ......................................................................2
Discuss various assignments and ability that management team of Amazon at Blue water
store can apply bring operational effectiveness. .....................................................................2
What measures has taken by the management units to develop the performance and
motivate the workforce. .............................................................................................................3
Examine how management unit can influence and motivate non management workforce
to improve their total performance :- ......................................................................................3
Examine the internal and external factors attracting individual and group attitudes and
performance of the management units :- ..................................................................................3
CONCLUSION ............................................................................................................................4
References:.......................................................................................................................................4

INTRODUCTION
Organisational behaviour is the study which explains how individual interact with in
the group. The principles of the study of organizational behaviour are applied primly in
attempts to create business operations more effectively. For establishment it is used to
streamline efficiency, develop productivity, and spark creativity to give concern a
competitive benefits (Itzchakov,. and Latham, 2020). The report is based on Amazon it is
American multinational company which operate as a e commerce site, digital streaming. The
company was establish in 1994, in USA. This report will cover background of the
considered company and further it will explain that why they are planning to open physical
outlets. Moreover it will describe various steps taken by the management of amazon in order
to improve efficiency of the store and motivate the workforce.
MAIN BODY
Background of the considered company -
Amazon started selling the varied types of goods in 1999, they come up with the
concept of providing goods on a single stage to the consumers with the aim of time saving
procedure and cost saving method of users. The organisation basically provides goods and
services online the buyers select the commodity which they required to buy as per their budget
and choice as well as they provides various modes of payment. They deals In products like
jewellery, clothing, food products, electronics products, home based goods and many more.
The concern also provides services in global areas, moreover they also come up with new
and innovative ideas like amazon online book store, amazon pay, amazon prime etc (Shahzad,
and et., al., 2021).
After setting the business online e market with good recognition in the market place. Now
the management is planning to move offline physical store in 2015. where as they aleady
dominate the online market in e market companies but now they want to expand their offline
stores. The major marks that describes why companies plan to establish offline store
described in below .
 The concern analyse the choice of the buyers and their taste and preferences. The
company majorly concentrate on online shopping in order to satisfy their needs and
wants (Beniflah, and Veloz, 2021.).
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 The most of the people prefer to buy the clothes offline because they feel that online
clothing store have the issues of quality, size and colours. So this reduces the shopping
of wearable online that why the amazon planned to open a offline stores.
 As they are dominating the online stores so they want to target the offline stores where
they can everything at one outlets by providing good offers and discounts.
Determine the difference between Amazon physical organization and performance or online
organizational structure and performance.
The institutional structure is a system that marks out some activities which are perform
with the aim of attaining the goal of an business. It also examine that how detail flow
between the hierarchy level in concern. Company utilise the functional organisational
integration based units geographical sections (Siddiqi, and Sahaf, 2019). In this manner
every members of the squad are responsible for managing a business or departments. In
below described the differentiation between amazon physical and online organisational
structure and activities.
Online organizational structure Physical organisational structure
 These are the online stores that
provides service and options online
websites.
 Operating this activity the company
adapts hierarchical planning to relate
the stages of the business pyramid.
 This states the offline retail outlets
that facilitates the goods to the
buyers visibility.
 Executing the physical outlets the
enterprise adapts the flat structure
which helps the manger have wide
range of management.
Discuss various assignments and ability that management team of Amazon at Blue water store
can apply bring operational effectiveness.
The organisation can organise a various ability to bring a effectiveness in operations.
 Communication skills - The mangers must interact with the workers and considers
them in meetings and provide them a chance of sharing their views to complete
companies objectives.
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 Training and development - The management must give the training sessions as the
needs of the employees in order to improve their productivity level. Through the
training or projects the workers gets encourage and perform effectively (Sukoco, and
et., al., 2021).
What measures has taken by the management units to develop the performance and motivate
the workforce.
The organisation continuously operates on the developing the skills of the workers that
can put directly effect on the business and its productivity. The study utilise to motivate
workers by the company is herzberg theory of motivation. It explains that there are
certain components at workplace that gives satisfaction while rejecting a components that
gives dissatisfaction. It consist a ability. Building interpersonal relationship and company
strategy. These components impact the actions of employees by encouraging them to act
effectively and grow their personal ability. These factors promotes the workers for
performing efficiently and it is involved in performing a job. This is done by the employers by
rewarding there employees as promotion, in achieving a goal and objectives .
Examine how management unit can influence and motivate non management workforce to
improve their total performance :-
The management of team can attract and encourage the workers by giving them an
possibility of the doing assignment by utilising their own ability and leading the unit for
short term objectives. The subordinates gives them a rewards on the accomplishment of the
task successfully. The concern must present them that management trust them and their
operations with in the company. Their are different manners of motivate them to create
the operations effectively and productive ( Cooke, Wang, and Bartram, , 2019).
Examine the internal and external factors attracting individual and group attitudes and
performance of the management units :-
The components that attract the persons and groups of the management are listed in
below :-
Internal factors -
 Culture - it states the internal trends of the company that explains the healthy
surrounding that makes a positive effect on the workers mindsets and motivate with
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in the workers to operate their activities by giving their best to finish the task
successfully.
 Power :- the factor refers that providing the business that explains the healthy
surrounding that makes a positive effect on the workers mind. This includes that
power of leading a team in an effectual way.
 Employees - Workers plays a huge role in organisation and these are the individual
which operate their action as per the duty and roles assigned to them. These bodies
effect the business in attainable ways and it is the responsibility of the company to
motivate so that work can be improved.
External factors -
 Technology - The management must provides the new and developed resources in
the company to the employees so that they can secure their time and develop the
productivity with in the company.
 Legal - the company must follow the legal regulations as per the company norms so
that the workers can be feel satisfied in working in the company. It effects the
business in both ways as well as directly hit the brand value in the market segment.
 Market :- The ever changing market surrounding that reflects users preferences.
This includes rivals, competition, emerging trends, supply network, population and
customer requirements (Oh, and Han, ., 2020).
CONCLUSION
It is concluded from above report that organisational functions of considered company
make them more powerful rival in the online and offline market place. The above discussed
the company is planning to expand its business in physical stores too in order to provide
them offline services too. It is described in above report differentiation between the
organisational physical and online outlet both. And background of the considered company.
Further more discussed various task and measures taken with the aim of motivating the
workers and improve their productivity. In last section it is elaborated internal and external
factors that influence the group and individual behaviour and performance.
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References:
Books and Journals
Beniflah, J. and Veloz, J., 2021. Building a multicultural organisation: A conceptual model for
organisational change in the 21st century. Journal of Cultural Marketing Strategy, 5(2),
pp.153-Ramadhanti, T., Singh, J.S.K. and Kularajasingham, J., 2021. Transactional and
Transformational Leadership Styles as Predictors of Employee Performance During the
Covid-19 Crisis and the Mediating Role of Organisational Culture. Business,
Management and Economics Research, 7(2), pp.39-51.
Cooke, F.L., Wang, J. and Bartram, T., 2019. Can a supportive workplace impact employee
resilience in a high pressure performance environment? An investigation of the Chinese
banking industry. Applied Psychology, 68(4), pp.695-718.
Itzchakov, G. and Latham, G.P., 2020. The moderating effect of performance feedback and the
mediating effect of self‐set goals on the primed goal‐performance relationship. Applied
Psychology, 69(2), pp.379-414.
Oh, S.Y. and Han, H.S., 2020. Facilitating organisational learning activities: Types of
organisational culture and their influence on organisational learning and performance.
Knowledge Management Research & Practice, 18(1), pp.1-15.
Shahzad, K., and et., al., 2021. A sequential relationship between entrepreneurial orientation,
human resource management practices, collective organisational engagement and
innovation performance of small and medium enterprises. International Small Business
Journal, p.02662426211056460.
Siddiqi, M.A. and Sahaf, M.A., 2019. Customer orientation of service employees and
organisational performance: Empirical evidence from Indian banking. In Researching
Marketing Decisions (pp. 153-181). Routledge India.
Sukoco, B.M., and et., al., 2021. Organisational change capacity and performance: the
moderating effect of coercive pressure. Asia-Pacific Journal of Business
Administration.
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