Organisational Behaviour & Performance: Background of Amazon and its Move to Physical Stores
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This report on Organisational Behaviour & Performance discusses the background of Amazon, including its history, revenue, and subsidiaries. It also explores the reasons why Amazon has decided to move onto physical stores, such as the need for touch and feel, the future of the retail market, and the importance of human interaction.
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Table of Contents INTRODUCTION..........................................................................................................................3 MAIN BODY...................................................................................................................................3 Background of Amazon company...............................................................................................3 Why Amazon has decided to move onto physical store?...........................................................4 CONCLUSION...............................................................................................................................5 REFERENCES:...............................................................................................................................6 Books and Journals:....................................................................................................................6
INTRODUCTION Organisation behaviour may be define as the study of individual and group of people behaviour along with their performance within the company. This study give knowledge about the act of group of people or an individual where they work(Čiarnienė, Vienažindienė and Adamonienė, 2021). The researcher of the organisational behaviour not only study the behaviour of individual or team member but also set an interface between the employee's and organisation. The one of the main aim of the researcher of the organisation behaviours is to re- developthe organisational theories and build up a better organisation life within the workplaces. The following report is going to give information about the background of the Amazon and why they decided to move onto physical stores. MAIN BODY Background of Amazon company Amazon is a online retail business company which offers their products and services all across the globe through its online platform and mobile application. The headquarter of the company was located in Washington, United states and founded by Jeff Bezos in 1994. In the current time Amazon has become the first place for the people to shop from the company as they have more then 564 million products. The total revenue in the year of 2020 was aroundUSD 38606.4 crores and provide employment to more then 1468000 in their business. Amazon start their business by selling books and food products through online platform and they later on expand the business by offering electronics items, jewellery, apparels, toys, furniture and many more items. As global technological firm company majorly focus on online or digital streaming of films and most importantly web series. In the year 2018, Amazon prime has been subscribed by more then 100 million people all over the globe. In 2017 company purchase the Whole Food market for USD 13.4 billion which not only improves their footprints in the retail market but also increase their customer base(Fenwick, 2021). Amazon stands in the market at highest position not only in the terms of sales and market capitalization but also in term of cloud computing, e-commerce, AI assistance provider, online streaming and many more services. Along with this the valuation of the company has been considered as world highest international brand in the market. From different types of business
Amazon has make partnership like DC Comics, Nike, Booths, US portal services, Apple Inc. and many more.On the other hand there is a list of subsidiaries companies who comprises under its brandnamelikeA9.com,AnnapurnaLabs,BrillianceAudio,ComiXology,createSpace, Goodreads, Whole Foods Market and may more.Amazon has different types of distribution facilities like sortation centre and delivery stations or fulfilment centre etc. For the smooth distribution of goods and services all across the globe Amazon has open more then 75 fulfilment with 25 sortation centre all across the globe which are effectively manage by around more then 125000 employees. The company also develops the warehouse which are partially manage by robots and workers(Fernando, Akter and Bandara, 2021). The biggest rivals of the company are Flipkart, Myntra, Alibaba, Netflix, Walmart, Otto. They also introduce some new range of services like Amazon pay, Amazon go, Amazon Prime. Why Amazon has decided to move onto physical store? After dominating the online market in the past few years the management of the Amazon is decided to open their physical store all across the globe. As in 2015 they decided to open their store in the market to experience the offline stores. This not only increase their footprints in the competitive market but also increase their profit as well as the customer baseall across the globe. Following are the reasons why Amazon wants to open their offline or physical store has been discussed below:- One of the main reason for deciding to open the physical store by the management of the Amazon is touch and feel. The difficulty which are faced by their customer is they are not able to feel and touch the product when they purchase the product from online. To overcome from this problem they opened Amazon Go stores, Whole Food, and retails stores all over the globe(Planner, 2020). From the company point of view the future of the retail market is merging. Sometimes consumer plan to buy the products offline and this problem is being analysis by the association of the company. For those consumer who prefer to buy the good physically they plan to open the offline stores. It have been seen that consumer return their good because of its size, colour and material. To over come from this problem and to reduces the cost of return Amazon starts planning to open the offline stores. Products which are purchased by the consumer in the physical store comparatively less returned by them when they brought online.
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Human is being considered as the most important element which satisfy and provide good experience to the consumer(Sedova, 2018). It have been seen that, after a quality of service given by the store staff to the consumer increases the spends of shoppers. CONCLUSION From the above report it has bee concluded that good behaviour of an employee or group of people is very important from the success point of view of business. Good employee's relation and behaviour not only help the company in achieving position in the market but also help them smooth functioning of the different business operations. The above report concluded that effective functions and strategies of the Amazon position themselves in the market as a strong competition not only in the online segment but also in offline segment. This report also concluded the background history ofAmazon and different reasons for opening their physical stores in the market.
REFERENCES: Books and Journals: Čiarnienė, R., Vienažindienė, M. and Adamonienė, R., 2021. Linking the employee voice to a more sustainable organisation:the case of Lithuania. Engineering Managementin Production and Services.13(2). pp.18-28. Fenwick,J.,2021.Conclusions:ChallengingthePublicOrganisation.In Organisational Behaviour in the Public Sector: A Critical Introduction. Emerald Publishing Limited. Fernando, M., Akter, S. and Bandara, R.J., 2021. Employee–organisation connectedness and ethicalbehaviour:themediatingroleofmoralcourage. InternationalJournalof Productivity and Performance Management. Planner,R.H.B.,2020.BehaviourHierarchiesandSelf-organisationintheMulti-Agent Programming Contest. The Multi-Agent Programming Contest 2018: Agents Teaming Up in an Urban Environment, 11957, p.120. Sedova, M., 2018. An effective approach to addressing human security vulnerability in an organisation. Cyber Security: A Peer-Reviewed Journal.2(1). pp.51-65.