Resource Capabilities, Stakeholder Impact, and International Strategy of Amazon

Project 2 Briefing Paper

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Resource capabilities-..................................................................................................................3
Impact of stakeholders and governance.......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
INTRODUCTION

Management is art of getting things done through others and in context to business
management it is related to the coordination and organization of business activities. Present
report based on Amazon American multinational company that focus more on commerce, digital
streaming, cloud computing (Neittaanmäki, 2021). The aim of the report is to prepare paper in
order to brief to CEO of company on the basis of VRIO analysis, SWOT analysis and Swot
analysis. Then, conducting and analysing the impact of stakeholder and governance as well as
culture that affect international strategy.
MAIN BODY
Resource capabilities-
Amazon is leading e-commerce brand of world. However, apart from this it is also
leading cloud player in order to enjoyed fast growth in its revenue and customer base. Then
resources capabilities of company helped in order to achieve by leading position in market in
order to retain competitive edge.
VRIO analysis-
Amazon’s Organizational Resources & Capabilities V R I O
Growing brick-and-mortar presence ✔
Growing diversity of online services ✔
Growing portfolio of private label products ✔
Extensive delivery network involving domestic, regional,
and international partnerships
✔ ✔
Expertise based on a considerable history of e-commerce ✔ ✔
Strategic warehouses and distribution hubs ✔ ✔
Sustained Competitive Advantage(s): ✔ ✔ ✔ ✔
International network of affiliates that expand
international market reach
✔ ✔ ✔ ✔
With the help of VRIO analysis table it has been identified that company has strong
competitive advantages which help to reinforce each other. Such as, among the resources and
capabilities it is analysed that artificial intelligence capabilities reinforces the intensify the