Resource Capabilities, Stakeholder Impact, and International Strategy of Amazon

This report analyzes the resource capabilities of Amazon using VRIO and SWOT analysis, benchmarking, and the impact of stakeholders and governance on the company. It also discusses how culture and history affect Amazon's international strategy.

Project 2 Briefing Paper

TABLE OF CONTENT
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Resource capabilities-..................................................................................................................3
Impact of stakeholders and governance.......................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
INTRODUCTION

Management is art of getting things done through others and in context to business
management it is related to the coordination and organization of business activities. Present
report based on Amazon American multinational company that focus more on commerce, digital
streaming, cloud computing (Neittaanmäki, 2021). The aim of the report is to prepare paper in
order to brief to CEO of company on the basis of VRIO analysis, SWOT analysis and Swot
analysis. Then, conducting and analysing the impact of stakeholder and governance as well as
culture that affect international strategy.
MAIN BODY
Resource capabilities-
Amazon is leading e-commerce brand of world. However, apart from this it is also
leading cloud player in order to enjoyed fast growth in its revenue and customer base. Then
resources capabilities of company helped in order to achieve by leading position in market in
order to retain competitive edge.
VRIO analysis-
Amazon’s Organizational Resources & Capabilities V R I O
Growing brick-and-mortar presence ✔
Growing diversity of online services ✔
Growing portfolio of private label products ✔
Extensive delivery network involving domestic, regional,
and international partnerships
✔ ✔
Expertise based on a considerable history of e-commerce ✔ ✔
Strategic warehouses and distribution hubs ✔ ✔
Sustained Competitive Advantage(s): ✔ ✔ ✔ ✔
International network of affiliates that expand
international market reach
✔ ✔ ✔ ✔
With the help of VRIO analysis table it has been identified that company has strong
competitive advantages which help to reinforce each other. Such as, among the resources and
capabilities it is analysed that artificial intelligence capabilities reinforces the intensify the

benefit of company's brands equity which help to increase product effectiveness and desirability
(Alshmrani, 2021).
Benchmarking-
On the basis of brand & category benchmarking help for compares brands and categories
on Amazon sides by side for easy benchmarking. It helps for identifying growth opportunities in
order to compare different brands and category conditions. Then, with the help of period over
period performance by analysing on the basis of return pre covid-19 normalcy in 2021.
Benchmark the growth rates with competitors and category averages. In order to monitor growth
category in order to stay on top of consumer demand which help to identify the category
opportunities. Also, set the right growth targets of 2022.
SWOT-
Strength-
 Company has strong brand name and brand valuation worth $250 billion
 It is frequently brings creative ideas and innovative additions which are help for improve
product line and services.
 It has large number of third party seller in order to focus more on high volume of traffic
as well as this is helped for joined the platform of Amazon in order to sell their own
merchandizes (Chen, 2022).
Weakness-
 there are few business which are giving high competition to Amazon such as ebay,
Netflix, oyster etc.
 Product flops and failures by its kindle device which is not grown well.
 The offerings are increasing as well as it become the challenges for Amazon in order to
get the guarantee of highest level of safety.
Opportunities-
 Chosen company has gain the opportunity in order to penetrate or expand the operations
in the developing market.
 With the help of expanding physical store it help for improving competitiveness against
big box retailers and then engaging with customers.

 The more acquisition of e-commerce companies it helps to increase the market of
company in order to reduce the competition level (de Sousa-Felix and Carneiro Pereira,
2020).
Threats-
 There are few controversies which impact brand image of company that is critically
reacted by boycott Amazon sites in 2010.
 In some countries it is typical to sell for government regulation which also threaten North
Korea, Syria and Sudan.
 Cyber crime is increasing which also affect the network security system of company.
Impact of stakeholders and governance
Stakeholder are impact by influence in decision-making process by which it can be
ensure for work environment that remains dynamic, rewarding, stimulating in good condition of
working. The engagement of shareholder is believed in effective corporate governance that
include rounds engagement with other stakeholder. The direct engagement with shareholder are
help for better understanding in terms of priorities, issues of women, that give the initiative and
practice which help for extent various aspect. In terms of business ethics it is related to the
encourage and enforce strict adherence to state, local, federal and international laws (Perz,
Mendoza and dos Santos Pimentel, 2022).
How history and culture impact international strategy?
It has been analysed that culture and history is one of the globalized economy as well as
it provide the benefit of growing effectively as well as at the global marketplace it is necessary
for accessible. Then, culture is related to business and behaviour which is common and accept
professionally at one location compared to others. It is also impacted by how people are think
about the international business in order to focus on not only cross borders but also cross culture
that influence in terms of communication and behaviour which affected by kind of transactions.
For the international market Amazon focus more on differentiation strategy which are help for
providing the customer which is unique and distinctive. Also, Amazon differentiation strategy
can be done be using different type of technology and human resources (Watanabe, Tou and
Neittaanmäki, 2020). The cultural value of Amazon are related to passion for invention,
customer obsession rather than competitor focus, commitment to operational excellence and long
term.

CONCLUSION
It has been concluded that present report discussed the resource capabilities of with the
help of VRIO and Swot analysis. Also, benchmarking is help for providing all the detail which
help for company success and it help for capability of company. Further, study conducted by
impact of stakeholder and governance as well as it is provide the idea of culture affect
international strategy.

REFERENCES
Books and Journals
Alshmrani, H.M., 2021. An analytical view of amazon success in the worldwide. Life Science
Journal, 18(6).
Chen, B., 2022. Investment Value Analysis of Amazon. In Proceedings of the 5th International
Conference on Economic Management and Green Development (pp. 301-308).
Springer, Singapore.
de Sousa-Felix, R.C. and Carneiro Pereira, L.C., 2020. Recreational beach management: A case
study from the Amazon coast. Journal of Coastal Research, 95(SI), pp.775-779.
Neittaanmäki, P., 2021. Amazon's initiative transforming a non-contact society-Digital
disruptionleads the way to stakeholder capitalization. Technology in Society, 65,
p.101596.
Perz, S.G., Mendoza, E.R. and dos Santos Pimentel, A., 2022. Seeing the broader picture:
Stakeholder contributions to understanding infrastructure impacts of the Interoceanic
Highway in the southwestern Amazon. World Development, 159, p.106061.
Watanabe, C., Tou, Y. and Neittaanmäki, P., 2020. Institutional systems inducing R&D in
Amazon-the role of an investor surplus toward stakeholder capitalization. Technology in
Society, 63, p.101290.