Influence of Amazon's Structure, Culture and Behaviour on Additional Sales and Profit in 2021

BA Business
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
Main body ..............................................................................................................................1
1) Explain to what extent do you believe that the Amazons structure, culture and behaviour
have influenced them to achieve additional and profit in the first quarter of 2021? ..................1
2) Based on the behavioural approach, explain the various factors that have influenced
individual behaviour at Amazon towards their sales and profit? ...............................................3
CONCLUSION ...............................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Business management is all about managing and coordinating all the activities which are
conducted in the business enterprise. The management and the directors of the business
organisation has the responsibility of taking the necessary decisions and making necessary steps
for growth of the business enterprise. It is very important fro the business organisations to
manage their activities in order to perform well. The culture, structure and the environment of
the organisations have a influence on the employees and their productivity. This report is based
on the company Amazon which is an American multinational technology company. It is
headquartered in Seattle, Washington(Raut and et.al., 2019). This report will include the
explanation to the extent tp which the culture, structure and behaviour of the organisation have
influence the company to achieve additional sales and additional profit in 2021, based on
behavioural approach discuss the various factors which have influenced individual behaviour at
Amazon.
Main body
1) Explain to what extent do you believe that the Amazons structure, culture and behaviour have
influenced them to achieve additional and profit in the first quarter of 2021?
Organisation structure- It is a system that outlines a certain activities are directed in
order to achieve the objectives and goals of the business enterprise. The structure of the business
organisation also determines the flow of information from the manager to its subordinates. The
company Amazon follows the hierarchy structure in its organisation in order to have smooth
functioning and operation of the various activities. As Amazon is the largest e-commerce
company which is employing million of the people which are spread across the different
countries. This types of structure gives the organisation the extensive top- down control over
global operations, which allow it to increase market share and maintain market leadership status.
The CEO of the company has introduced a two pizza rule in its organisation which means that no
meeting should be so large that two pizzas cannot feed the entire group. The goals which the
efficiency and scalability for the business organisation(Moşteanu, Faccia and Cavaliere, 2020)
Culture- A good and the great organisational culture is defined to s the key to developing
the traits which is important for the success fr the busie4nss organisation. The organisation is the
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