Sustainable Business Management Case Study: Amazon's Sustainable Progress

Sustainable Business
Management case
study Amazon
sustainable progress

Contents
INTRODUCTION...........................................................................................................................4
TASK...............................................................................................................................................4
Waste Hierarchy Framework.......................................................................................................4
Initiative taken by Amazon..........................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Sustainable business management may be referred as the process of operating business in a way
which recognise that resources are limited in quantity and valuable to society (Van Kleef, and
Roome, 2019). It is imperative for business to optimally use resources that it yields high
profitability. Business activities are negatively impacting environment and it needs to be taken
care for future generation. This project report is based on Amazon, an American multinational
technology based company that emphasise on cloud computing, e-commerce and digital
streaming. The main aim of company is to be earth’s customer centric company. This project
report will cover Waste Hierarchy framework along with key sustainable challenges in terms of
social, environmental and economic issues by using triple bottom line theory.
TASK
Apart from profit making, companies have to frame effective strategies which contributes in
keeping business sustainable. Many business activities are negatively impact on environment and
leads to pollution. Manufacturing firms contributes higher in air pollution and release toxic and
harmful gases which causes many lungs diseases (Goni and et al.,2021). In order to minimise its
impact on environment, company is driving towards zero carbon future in which people support
value chain with respect and dignity. In order to better understand sustainable business
management, Waste Hierarchy Framework is used.
Waste Hierarchy Framework
This framework facilitates in ranking of waste management options in accordance to what best
for environment. By implementing this model, Amazon can prevent waste in first place and gives
priority in reusing so as to recycle, recover and disposal (Comin and et al., 2019). This
framework replaces traditional waste management system of 3Rs and expands to five step
process in which most preferred actions are at top and least preferred at bottom in inverted
pyramid. Following are elements of WHF that Amazon can opt so as to reach its objective of
zero carbon.
 Reduce- In this waste hierarchy, company places top priority on preventing or reducing
waste as much as possible. This will help company in reducing unwanted cost and leads
to higher efficiency and also prevents unnecessary consumption of resources. By
minimising waste, company can save its cost and time. In addition to that, it can procure