Understanding the Work Environment at Amazon

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This report provides an analysis of Amazon's work environment, including its purpose, goal, and vision. It also covers the organizational structure, internal and external stakeholders, value and ethical practices, public policies and legislation, and social identity. The report highlights Amazon's commitment to being a customer-centric company and its strong global presence as a powerful e-commerce company in the international market.
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Understanding the Work
Environment.
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Table of Contents
..........................................................................................................................................................1
Understanding the Work Environment............................................................................................1
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Analysis of Amazon ........................................................................................................................3
Type of Organisation Statutory/ Non-statutory...........................................................................3
Amazon's Purpose & Goal...........................................................................................................4
Amazon's Vision Statement.......................................................................................................5
Organizational Structure..............................................................................................................5
Internal Stakeholders of Amazon ................................................................................................6
External Stakeholders of Amazon...............................................................................................6
Value and Ethical practice...........................................................................................................7
Public policies and Legislation....................................................................................................7
Social Identity .............................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11
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INTRODUCTION
There are several aspects in an organisation that it needs to take-care of like its aim, its
overall purpose, its vision statement and much more. An organizational structure of the company
and how it works and what are their value and ethical practices, Analysis of their internal and
external stakeholders. Amazon is a non-statutory company and it was declared by the federal
court in 2005 in the month of march. In this report it is explained Amazon's overall purpose, its
goal and vision. Affordable prices is the main aim of amazon and its every buyer can get product
at lowest price available without compromising the quality of product. Amazon's mission is to
provide its consumers countless selection option, and they can find everything that they want on
one platform with numerous available option. This report will also shed a light on the
organizational structure of amazon and even on its external and internal stakeholder.
Furthermore, it will also highlight the value and ethical practises of the Amazon and it will also
tell about the public policies and legislation. Moreover, it will also tell the vision statement of the
troupe and about its customer-centric company, and they give their first preference and
importance to its customers, and its strong global presence as a powerful e-commerce company
in the international market.
MAIN BODY
Analysis of Amazon
Type of Organisation Statutory/ Non-statutory
In September 2009, Amazon filed a request to the Federal Court in regard of the
judgement of the Commissioner of Patents to denied granting a patent consistent to the '933
application. The '933 application entangled in the use of “ cookies” that allows an online buyer to
click for only once to buy am item of the interest. Amazon declared that their cookies were a
brand new and non evident method to hasten and eases online ordering. The inquirer in the
starting disapproved the application on the information and also that the petition wanted to patent
unpalatable subject matter. On 5, march 2005 board issued an astonishing judgement (Kaushik
and et.al 2018). The board concluded that subject concern that is not technological is non-
statutory subject.
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Amazon's Purpose & Goal
Amazon overall purpose is to provide its consumers best the lowest price achievable and
best available choice and the extreme convenience. The statement clearly states that what
customers should except from the amazon. Service that go far away for meeting their needs and
mark offering to the buyers the best offers on three purchasing elements that consider is the
pricing, variety and individual satisfaction.
Affordable Pricing.
Amazon tries to become an organisation that take care of the money of its customer's.
They do this by providing buyers the cheapest price possible without loosing the standard of the
merchandise. As a matter of the fact , the attractive quality Amazon all over the world approach
fallen to this factor. Authentically , here is not many random variable even when making over the
sea orders as shown by expend of the worldwide transportation rates shown in the websites of the
establishment. Amazon has likewise this right done with its online selling module that make
sure it reimbursement of functioning stays at the nominal disabling the troupe to offering these
contending value and facility.
Variety
In order to fulfil this attribute in Amazon's operation idea, the administration modify the
utility and ware for the buyers to purchase. Existence of several types of merchandise on their
platform makes Amazon gain the popularity of where a person can find virtually each and every
thing that they want without any hustle. Basically, there is no limit, its option is merely limitless.
Individual Satisfaction.
Amazon gives priority to the online purchasing adventure (Yang, 2019). It knows this is
almost suitable manner for the consumer to approach any thing they need. In the pleasure of their
place. The company meets these elements by joining forces with the certain stakeholder to
displace all the bookings of its customer's quickly, regardless of their locality.
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Amazon's Vision Statement
Amazon's creativity message is “ to be Earth's most customer-centric company, where
customers can find and discover anything they might want to buy online”. The creativity
message meeting the desirable honour it wants to accomplish existence of goal where every
buyers of the global feels contented and attention for in every way.
Customer-centric company.
Based on the enterprise values civilized beside amazon, the client gets the first preference
and value. For instance, as long as display of how much the troupe looking to dazzle its
purchasers, it corporates casual amazing offers and publicity as mediate prize to client
faithfulness. Amazon besides believe the providential facility and effortless to travel sites as an
denotation of how it run into the wants of this primary distinctive in its creavitity message
Global presence.
As an electronic-commerce organization, Amazon endeavour to have the big power in
the marketplace at the global level. The tactic method of the establishment straight away
associate to the advanced enlargement attempt amazon believes its prime concern. It tells why
the organisation considers the statement ' be Earth's' as a message of the stage to which the
institution wants its consequence to be felt.
Organizational Structure.
Amazon uses hierarchical structure it was developed because of the huge size of the
business. It is the largest internet retailer company in the whole world by the income employs of
more than 1.3 million people globally. Even being the hierarchical organizational structure.
Amazon stays very flexible to adjust to regular changes in the external marketplace.
Furthermore, the online retail big leads changes in outer business situation, it has caused
turbulent invention in e-commerce and presently it is about to reason a disruptive innovation in
global supplying industry. Flourishing organisation of hybrid project groups plays a helpful role
in maintaining adaptability of the business. Hierarchy theory is a way of studying ecological
systems in which the relation between all the element is of large quality. Hierarchy theory
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focuses on the levels of organisation and issues of standard, with a particular focal point in the
function of the percipient in the definition of the group (Benevides and et.al 2018). Amazon uses
hierarchy structure theory in order to work and perform their operations efficiently.
Internal Stakeholders of Amazon
The chief inner stakeholders of Amazon are the officer's as well as the director's, worker
and the shareowner. Its uppermost officers is the head of state, Chief Executive Officer and the
Chairperson of the Committee, major VP, and the CEO of amazon network services and global
customers . Investor is the most almighty contributor of Amazon. They can power their trading
trading operations crucial. As per the Lea the chief contributor of the Amazon is the founder Jeff
Bezos,
Vanguard an finance administration organisation, MacKenzie Bezos latter partner of the founder
Jeff Bezos, Faithfulness administration & search troupe and BlackRock organization Trust
establishment. This demonstrate that Jeff Bezos hold an immense power on the establishment via
his stock and also that he is the founder. It is valuable noting that a unit of investor had criticized
the establishment for unsuccessful to supply its staff the decent safety measures at its facilities
crosswise Uniteed States of America.
External Stakeholders of Amazon
Amazon has several of outer contributor for instance buyers, online vendor , challenger,
general people, and the authorities. Over 197 million of buyers see the internet site of amazon
monthly. Countless peoples have the subscription of the prime membership in alone USA. The
purchaser that is spending time online is made amazon what it is today. Amazon takes purchasers
complaints very severely(Pastran, Colli and M Nor, 2021). Any trader can easily get suspended
temporarily following complaints from the consumers. Stakeholder theory holds that
establishment leaders must understand and their company's stakeholder- the constituencies that
effects its trading operations and are effected by its operations. Stakeholder include employees,
shareholders, customer's, suppliers, creditors, the government and society at large. Amazon uses
the stakeholder theory as it include a lot of content covering a variety of area that address
stakeholder concerns and question.
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Value and Ethical practice
Amazon is very far from being climate friendly company. In the year 2018, Amazon
carbon emission was more than compare to some other transportation services like UPS and
FedEx the else challenger like Apple and Microsoft software. Rather, working on instantly to
cut down the establishment environmental condition , Amazon prioritizes its brand image by
giving allotment to green estabilishment . Amazon's founder Jeff Bezos who is world's wealthiest
man with estimated net worth of around 133 million only committed to give 10 billion dollars to
fight climate change(Kim, and Thapa, 2018). So far amazon technology help oil and gas
companies in discovering the drilling sites. Amazon discharged about 44 million of metric heaps
of carbon in 2018. According to report amazon threatened to terminate employees that are
challenging the company's climate issues. Recently, in pandemic the amazon faced a COVID-19
class act legal proceeding for the favoritism and offence of national rights laws. The person who
registered the complaint was terminated after directing an objection of Amazon's pandemic
consequence. The person declare that organisation secured the bulk of american administrator
and does not apply the exact cautionary measures for the storehouse employs that is dominant
group of colour and the migrator. Ethical theories is to make an individual conscious that their
choices have effect, both for themselves and others(Tritt and Teschner, 2019). Thus, ethics &
values build believability, leadership ability, improves decision-making, and gives prolonged
term gains. Ethics and values assist in appreciating basic human demand(Scheepers and
Ellemers, 2019). Utilitarianism is an ethical theory that find out right from wrong by centring on
the outcomes. It is a form of consequentialism. Utilitarianism grips the almost ethical choice is
the one that will make the superior good for the greatest number.
Public policies and Legislation.
Former President Donald Trump governance urge on the supreme court to let states to
require online retailers to collect a state sales tax. Even that company does have the physical
presence in the state. This is a concerning change for many internet companies. But for the
amazon the essential battle is somewhere else. Trump past attacked the internet retailer giant
amazon for not paying taxes on internet sales(Kim, Sinatra and Seyranian, 2018). In march 2017
the establishment declared that it will start to collect income tax in the 45 region that is at present
have a comprehensive income tax. It has lobbied for the Marketplace Fairness Act, that will
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make paying internet income taxes compulsory. A policy theory is characterized as the overall of
casual and other presume fundamental policy(Van Wart and Denhardt, 2019). It can be rebuilt
and portrayed in respective ways. For instance
by ways of hypotheses, graphs, goal trees, and decision trees. A combination of these different
ways of reconstruction is possible(Jerolleman, 2019.). Amazon uses this theory as it is required
to guide the survey of public policy and to ease communication, and to advise possible
explanation for policy action.
Social Identity
Personal identities in the Amazon, Successful organisation takes into account to several
social identities of their employees in order to serve a successful work environment and meets
the need of each one entangled in the Amazon company. In order to fully dedicate to diversity,
fairness and involvement. Amazon not only need to totally work to hire people of many social
identities. They also need to understand how these social identities effect the experience of their
employees, and work to make sure all employees feel welcomed, respected, supported, and
valued. This works to move a comprehensive workplace environment where all individual feel
easy bringing their whole selves, individuality, to work. Social identity is a base of how a
respective person experience the world. When coming in the workplace people do not shake off
their social identities. Instead, they inform how the work is done together and often determines
that someone has access to power in the company. For this reason, it is important to take time to
make sure that all employees have an understanding about social identities and their relation to
power and privilege.
Afterwards creating a mutual understanding Amazon can provide space for employees to
talk about how their personal social identities effect in their work, considering their relationships
with their colleagues and organizational policies. By giving space to tell about identity, Amazon
can work to regulate their polices and practices are equitable like whether social identity impacts
employees pay or approach to promotions. No organisation can afford to look away from its
employees various social identities, and how those identities affect individual and joint
experience within the Amazon. As Amazon states, organisation commitment towards diversity,
equality, and involvement straight away associate with the improved economic performance. As
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per the social identity theory, social behaviour is determined by the character, and motivation of
someone as an individual as well as by the person's group membership. People mostly keep an
optimistic image of the groups to which they lie in. Amazon uses this theory to create diversity
and equality environment in the company as it is directly linked up with the improved economic
performance.
The social identities classified as:-
The Amazon defines social identity as " The way an individual thinks about itself, the
way they are viewed by the world and the distinctive that determine them.” More generally,
social identities are a particular kind of individuality that is the consequence of mutual
constructions and social relations settled on human created societal standard. There is an almost
countless numbers of ways that society has classified people over time. It is helpful to look at the
social acknowledgement that is most well-defined and effectual in American life today.
Race
Social concept that mention to group of people that have variation and similarities in
physical attribute (skin colour, bone structure, hair texture, etc.) consider by society to be
socially important.
Ability
The various array of differences in physical, intellectual, psychological feature,
developmental, learning, or emotional make up. It reckons mental well-being and the effect of
social happening such as psychic trauma and surviving mistreatment.
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CONCLUSION
As per the above report it has been concluded that Amazon is a non-statutory
organization and its main purpose and aim is to provide its customers with the lowest price
possible product without compromising its quality. For Amazon its priority is their buyers and it
works on providing them numerous options to buy an item with their own home comfort.
Furthermore, it also works on convenience of purchaser and for that they ensure that they find
every thing and every product they want just by one click. Moreover, it also works on
hierarchical organizational structure and Amazon is very flexible and adjust to external changes.
The analysis also shown that amazon is far from being the climate friendly company as compare
to the other delivering company and founder of the company Jeff Bezos only pledged to give 10
billion dollars and amazon releases 44 million metric heaps of carbon. Later on its external,
internal stakeholders and value and ethical practises, its policies and social identity is shown in
the report analysis.
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REFERENCES
Books and journals
Kaushik, K. and et.al 2018. Exploring reviews and review sequences on e-commerce
platform: A study of helpful reviews on Amazon. in. Journal of retailing and Consumer
Services.45, pp.21-32.
Yang, S., 2019. The Study of Customer Experience Design and Optimization of Shopping
Website: Case Analysis of Amazon in China. Asian Business Research.4(2). p.1.
Benevides, S.L.M. and et.al 2018. Social Innovation by Tourism Strategy in the Western
Amazon.International Journal of Advanced Engineering Research and Science.5(3).
p.237401.
Tritt, L.F. and Teschner, R.S., 2019. Amazon Delivers Diversity: Geographical & Social
Influences on Corporate Embeddedness.Berkeley Bus. LJ,16, p.1.
Kim, A.Y., Sinatra, G.M. and Seyranian, V., 2018. Developing a STEM identity among
young women: A social identity perspective.Review of Educational Research.88(4).
pp.589-625.
Scheepers, D. and Ellemers, N., 2019. Social identity theory. In Social psychology in
action (pp. 129-143). Springer, Cham.
Kim, M.S. and Thapa, B., 2018. Relationship of ethical leadership, corporate social
responsibility and organizational performance. Sustainability.10(2). p.447.
Van Wart, M. and Denhardt, K.G., 2019. Organizational structure: A reflection of society's
values and a context for individual ethics. In Handbook of administrative ethics (pp.
227-241). Routledge.
Jerolleman, A., 2019. Public Policy and Legislation. In Disaster Recovery Through the
Lens of Justice (pp. 55-66). Palgrave Pivot, Cham.
Pastran, A., Colli, E. and M Nor, H., 2021. Public Policy and Legislation in Sustainable
Fashion. In Sustainable Fashion and Textiles in Latin America(pp. 171-189). Springer,
Singapore.
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