Amazon's Corporate Social Responsibility

This paper focuses on the corporate social responsibility of Amazon, including leadership training for new recruits.

Running head: AMAZON’S CORPORATE SOCIAL RESPONSIBILITY
AMAZON’S CORPORATE SOCIAL RESPONSIBILITY
Name of the Student
Name of the University
Author note

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Table of Contents
Executive summary.........................................................................................................................2
Introduction......................................................................................................................................3
Engagement with Literature skills...................................................................................................4
Knowledge understanding skills......................................................................................................6
Practical skills..................................................................................................................................7
Transferable skills for life and the professional practices...............................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................11

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Executive summary
Corporate social responsibility is the responsibility of the private organizations to ensure they
give back to society that much as they have taken from their surrounding environment. It is an
obligation on the part of the private businesses to work for the betterment of the society and of
the environment. The private organization of Amazon also has to follow the principles of
corporate social responsibility, which is defined by the ideas of satisfaction of the customers,
ownership strategies. This paper seek to focus on the corporate social responsibility of the
organization of Amazon, which includes the leadership training that is given to the new recruits
for efficiency in their work.

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Introduction
Corporate social responsibility is the business model that is self regulating and it help any
company to become socially accountable to the company itself, its stake holders and public. By
practicing this Corporate Social Responsibility, the company become socially conscious
regarding the economical, social and the environmental factors. This paper further seeks to
analyse the intellectual and cognitive skills, which are required for the leadership strategies that
are required for the effective fulfilment of the goals of the organization and how such leadership
qualities can be included in the course of the business that will help to improve the performance
of the organization. Furthermore, this paper sheds light on how the skills learnt in the work place
can be used in real life scenarios and in other areas.
Engagement with Literature skills
According to Shamir (2017),this paper looks into the importance of the corporate social
responsibility and how this aspect helps in the measurement of both the non-monetary and the
monetary aspects of an organization. Both of them together play a significant role in creating
innovations in the organization so that the performance relationship of the organization may
increase along with ensuring the commitment of the organization in its fulfillment of corporate
social responsibility. The paper focuses on the structural equation modelling approach for the
sample of the 133 Eco-responsible Spanish companies which shows the readers about the
negative and the positive consequences of corporate social responsibility and their impact on
leadership strategies. The paper focuses on a variety of organizations, ranging from large scale
firms to small scale firms and those engaging in different working styles and in different fields.
The study focuses on three important types of leadership strategies, such as that of internally

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focused one, externally focused one and the strategically focused one. The leadership strategies
of the internally focused ones is for those who are working in the organization, catering to the
needs of the staffs themselves. The internally focused ones have the main priority of looking
after the staff members, the team members and the investors, to analyse their requirements and
fulfilling their needs and demands. They are not usually concerned with the satisfaction of the
customers. The externally focused people are involved more with finding out new methods and
innovations of satisfying the customers. They are continually obsessed with how to beat their
competitors by the way of introducing new changes in the economy which will help in the
efficient utilization of their own resources so that higher production levels can be achieved in
less time. The strategically focused leaders are concerned with neither the staff members or with
the satisfaction of the customers. These leaders have the objective of creating the brand image in
the minds of the people so that more customers are willing to buy their products. The
strategically focused leaders are concerned with the development of quality products and
services. It is such leadership qualities which helps to distinguish amongst the better
entrepreneurs.
According to Claire(2017),the study analyses on how the aspect of corporate social
responsibility leads to improving the work ethics of the employees and contributes positively to
the changing behavior of such employees. The Corporate Social responsibilities strategies are
that the company need to align CSR to the business strategies, earning support from the top with
the engagement at all the levels, looking for the opportunities to build the desired future, finding
new drivers of the innovations and integrating the design thinking approaches. This is evidenced
from the fact that the employees are highly motivated in those organizations which fulfill their
obligation of corporate social responsibility. The employees are also satisfied and they are

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committed to their work. The study also focuses in the development of leadership strategies and
how these strategies are important for the much needed transformation in the working sector.
The paper argues that it is imperative that a strategic leader should be able to devote himself or
herself completely to the betterment of the organization and he or she must continually be
finding new means and methods to improve the working of the organization.
According toGodkin(2015),the very concept of corporate social responsibility is
important as it is seen to be an obligation of the business that it has to bear in respect of the
society. The idea of corporate social responsibility has acquired widespread importance both in
the academic field and in the practical community. The main objective of this paper is not to
develop a theory or understanding of the concept of corporate social responsibility, but rather to
show how this concept has become important for the functioning of the various businesses. The
paper focuses on the importance of the idea of strategic leadership. A leader should be capable in
motivating the employees and to ensure that the organization functions in an effective manner.
The sis values of sustainability, dignity, subsidiarity, solidarity, reciprocity and plurality helps
the organization to achieve its main purpose.
Knowledge understanding skills
This is important for any business to understand the importance of the Corporate Social
Responsibility techniques in the organizations. Amazon follows the Corporate Social
Responsibility activities in respect to the multicultural workforce across the world. In addition,
the CSR activities of Amazon are also focused for maintaining sustainability in the workplace.
This is essential for Amazon to implement the policies, which are both environmentally and
sociallyeffective. The implementation of these strategies essentially realizes the business
opportunities present in the global business level. Amazon mostly focuses in developing an

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environment of the diverse group of peoples and developing the interactions among the people in
the productive and positive manner. Amazon also focuses on creating the environment friendly
operations so that the organization will be able to handle the internal and the external
responsibilities. Corporate Social Responsibility is one of the main aspects in the functioning of
the private businesses of the present globalized world. Amazon is motivated by the objective of
earning higher profits and in order to achieve this target, they exploit the resources of the world.
The efficient utilization of these resources leads to higher production, which in turn leads to
higher sales volume of the private organization. All of these together lead to the generation of
more revenues of the concerned businesses (Story and Neves, 2015). However, in their drive for
this, the private businesses have exploited the natural resources to such an extent that they are
now facing threats of being extinct. This has brought in the concept of Corporate Social
Responsibility. Innovating new ideas and concepts of efficient production and inventing new
method of learning, all of which help the business in efficient and sustainable production which
would not cause adverse consequences to the society or to the environment (Zhu, Sun and
Leung, 2014). This strategies of implementing CSR in the business have helped Amazon to
become one of the successful and leading company in the business market.
This is essential for any organization to understand the effectiveness of the organization that
relies on how the organization interacts and maintain relationships with the peoples and the
environment in which it operates. This even makes the CSR techniques more responsible in
respect to the large responsibilities, which are associated with the productive functioning of the
business.The development and the running of the organizations allows Amazon to maintain the
essential image in respect to the responsibility, which it undertakes (Johnson, Lee and Ashoori
2018).

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Practical skills
The organizations need to understand the key concepts related to the CSR functions of
the various organizations that is needed to be studied effectively in order to understand the
implication that are needed to be applied as the practical ideas (Enderwick 2018). In the present
world, the organizational development cannot disregard the social responsibilities. The corporate
environments within which the corporate organizations today essentially operates in making it
most important for working in accordance to the benefits of the society and the world (Crane and
Matten 2016). The environmental factors mostly affects the operations of the business in the
across the globe. There are different types of the CSR responsibility like the environmental
responsibility, ethical practices, economic responsibilities and philanthropy (Lee, Yoon and
O'Donnell, 2018). There are also various activities which contributes towards the development of
the most effective corporate social responsible functions. Amazon has made the most important
impact on the two major aspects of the Corporate Social Responsibility by bringing
improvements in the packaging and the commitments towards the renewable energies. This has
also lead to the important success of the company in regards to the corporate social
responsibilities of the company. Amazon’s major initiatives that had worked mostly in the favour
of the company was the using of the packing material those are recyclable (Pompper 2015). This
was important for the recyclable materials have led to the less use of the additional shipping
boxes. There is also the need of the supply chain management for optimizing in order to
incorporate these changes and this also requires the engineers and the managers to work together
(Ranängen and Zobel 2014). Amazon stopped the use of the unnecessary elements those are
merely used for increasing the display value of the product. By doing so Amazon not only
reduced the wastage but at the same time the company have saved the lot of money, which are

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actually required in order to facilitate with those unnecessary things. This is important for the
organization to remember that the apart from helping the environment of the workforce, the CSR
initiatives could help more to optimize the organizational operational values.
Amazon has efficiently contributed towards the effective use of the renewable energy.
The web services of Amazon have greatly limited the usage of the of the non-renewable energies
and the web services of Amazon has reduced the use of the non-renewable energy. At the same
time, the sustainable use of the energy resources that have largely contributed to the effective
growth of the organization (Johnson et al. 2016). The organization like Amazon have also been
one of the most successful in aligning the functions of the positive operational effectiveness of
the organization. The companies like Amazon have been able to implement the most effective
techniques of the Corporate Social Responsibilities (Frederick 2018).
Transferable skills for life and the professional practices
The CSR responsibilities is essential for maintaining the long term commitment with the
organizational responsibilities that is the skills are sustained. The skills reflects the various
effective techniques that is implemented in order to have the impact on the effectiveness of the
Corporate Social Responsibility (Modak et al. 2014). For the sustenance of these skills, the
organizations requires to find out that the employees are trained on the new practices of the
Corporate Social Responsibility from the initial time (Agus Harjoto and Salas 2017). This is also
important that the organization need to take the necessary steps in retaining the team
performance for which the team have significantly contributed towards the effective
management of CSR within the organizations. Moreover, the organization not only need to
simply sustain the essential elements but also the organization needs to develop according to the
CSR activities (Gardberg et al. 2017). Amazon also fails to capitalize on the emerging trends in

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Corporate Social responsibilities if it is does not keep records of the essential CSR activities.
This can also hamper the further development of the Corporate Social Responsibility for the
organization in despite of the present effectiveness (Gauthier and Wooldridge 2018). Therefore,
it becomes essential for the company to form the dedicated CSR team, which are formed by the
company in order to gain the effective future management of the functioning of the Corporate
Social Responsibility (Wall 2017).
Amazon feels to enlighten the each employee regarding the Corporate Social
Responsibility from the very beginning of the services of the company and these organizations
also introduces the separate CSR trainings in between the work. Amazon also helps to cultivate
the social responsibilities among the employees if they are determine to continue with their
activities in the future. Amazon also implements the productive designs of the CSR, those are
better than the current applied techniques of the organization. This is important to understand the
importance of CSR towards the personal development of each employee along with the wider
value which attached with the organizational development. Amazon are also getting more and
more smarter and more energy efficient (Arnold et al. 2017). Amazon being the leading
companies in the world market presently, this is quiet obvious that the organizations treats this
responsibilities in the better ways. Any organization should focus on the long term sustainability,
the organizational effectiveness and feasibility, which can be gained through the implementation
of the better management of the Corporate Social Responsibility (Burbano, 2016).
Conclusion
Therefore, from the above discussion, it can be concluded that the effective Corporate
Social Responsibility are need to be implemented in the organizations like Amazon for the better
improvements of the operational process of the organization. For the development of the Social

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Corporate Responsibility the improvement of the organizations are needed tobe done by
following the effective theories of CSR and the leadership management. This study also reflects
the recommendations of the cognitive and the intellectual skills for reaching the organization
goals. This study also mentioned the transferrable skills for life and the professional practices
will bring improvements in the organizations.

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Appendix

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