Understanding Contemporary Organizations: Ambrosia Case Study

Running head: UNDERSTANDING CONTEMPORARY ORGANIZATIONS
Understanding Contemporary Organizations
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1UNDERSTANDING CONTEMPORARY ORGANIZATIONS
Table of Contents
Part 1..........................................................................................................................................2
Introduction................................................................................................................................2
Ambrosia’s Contemporary Organizational Structure.................................................................2
Current Operations.................................................................................................................3
Contemporary people management practices............................................................................4
Marketing Practices....................................................................................................................4
Financial practices......................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

2UNDERSTANDING CONTEMPORARY ORGANIZATIONS
Part 1
Introduction
Ambrosia is a highly successful national health company which manufactures as well
as distributes quality range of minerals, vitamins, body care products and nutritional
supplements. The company has its own head office as well as manufacturing units. It also
leases all other premises. In addition to this, the company has strong commitment to the
social and environmental responsibilities. The company has certified documents regarding
the usage of high quality organic products in the most ethical manner. However, the product
pricing strategy of the company is not aimed at being the cheapest; rather the high value
reliable products are fairly priced. The purpose of this essay is to discuss about Ambrosia
organization’s overall design and its operation. In addition to this, the essay throws light on
various theories explaining about the dimensions of the organizational structure and people
management.
Ambrosia’s Contemporary Organizational Structure
On discussing about organizational structures, it is important to mention about the
different type of designs. The organizational designs typically fall into two different
categories; the traditional design and the contemporary one. The traditional design is most
likely to include; functional structure, divisional structure and more simple structure. On the
other hand, the contemporary organizational structure includes; project structure, team
structure, matrix structure, learning organizational structure and the boundary less
organization. However, the Ambrosia Company is having an organizational structure, which
is contemporary in nature. This is because the contemporary organizational structure consists
of several team structures which are designed to make up organizational teams and groups.