Ambulance Drone Business: A Novel Idea for Emergency Health Services

This report highlights upon an exclusive business of ‘Ambulance Drone’ which targets at offering assistance and emergency health services to the citizen. The report covers the need for Ambulance Drone, target market, advantages, organizational structure, sources of finance, product, service and promotion, and conclusion. The report emphasizes the importance of capable workforces and effective advertising approaches for the extended period achievement of the operation.

Running Head: THINKING HEAD
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Essay
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Introduction
The procedure of beginning a novel business enterprise is known as entrepreneurship. The
success or failure of business cannot be predicated easily and the clusters of persons who start
this profession are entrepreneurs. For the elongated term development of any nation,
administrations boost entrepreneurs by offering them essential resources (Albort-Morant &
Oghazi, 2016). This specific research highlights upon an exclusive business of ‘Ambulance
Drone. The particulars of the occupation are as below.
Why Ambulance Drone
Before setting up a novel business, it is suggested to discovery the requirement for that specific
business. Hence it is significant to recognize why Ambulance Drone. Impartial like medical
market objects, different countries of the world are merchandized on international platforms. The
worth of health safety is highly essential and danger related is unpredictable (Van de Voorde et
al, 2017). Due to over population and heavy traffic, there are many possibility of delay in
emergency health services. Because of which there are many cases in which people have cost
their life due to this delay in emergency health services.
Ambulance Drone Business
Numerous corporations are dealing in lots of medical merchandises along with extensive variety
of product schemes, companies aims numerous focused clusters. As per the method of client
health protection, we have conceived a novel idea to boost the customer collaboration and
involvement to protection with the company (Siegel, Welch & Barfield, 2016). Under this
facility, remote operated drone will be utilized along with the declaration of protection and

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safekeeping. Along with this, we have also absolute to incorporate CPR facilities so that the
patient’s involvement could be improved.
Target Market
For the achievement of a novel commercial operation, it is authoritative to describe the operation
focused marketplace at the early level of the occupation. Focused marketplace of operation is
preferably that section of consumers whose wants the occupational classical purposes to
accomplish (Taaffe, Geunes & Romeijn, 2008). Hence, the focused market for the Ambulance
Drone business would comprise young audience who cares about their old parents. This business
will serve that section of Australia population who are in the want of emergency medical
assistance and this section of population is not rigid because emergency medical facility wants
can come in anybody life at any period (He & Wei, 2011).
Advantage connected with Ambulance Drone
Enhanced health safety
The main determination of the business is to advance emergency health safety for customers. By
providing them fast emergency service, their health related risk would be reduced and might
even lead to healthy nation (Bouwmeester et al, 2009).
Improved health knowledge
By offering customers with regular consultancy, the occupation would also goal to improve the
general level of knowledge related with importance of health safety in the nation.
Reduced life risk
The customers connected with the business would be counseled how to utilize this service at the
time of emergency situations. This would decrease their life risk rising from unexpected health
related circumstances.
Business’s income model
The customers would be provided two choices in command to recompense the business’s
facilities. Customers can make full payment in advance or they can pay half payment in advance
and 6% portion of the incomes made by the customer upon the adviser’s direction (Bromwich,
Macve & Sunder, 2010). A profile account for each customer would be upheld in command to
footpath the service profits/losses made post discussion.

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Organizational structure
Departments
Drone operator
(10)
HRM Sales Team Online Health & Service consultant Marketing & Research
(2) (5) (7) (4+3)
Sources of finance
The operation requires some portion of speculation as it is emergency health essentially service.
Though, the operation would need a main speculation as underneath.
Particulars Approximate expenses
Human resource costs comprising
employment price and Wages of staffs
Australian Dollar - 8000
Office on rent Australian Dollar -15000
IT costs – Advance support software and
Drone purchase
Australian Dollar - 25000
Price deserved by sales team Australian Dollar- 18500
Online Health & Service consultant Australian Dollar - 24000
Administrative overheads Australian Dollar - 1500
Total Australian Dollar- 93000
Forecasted revenue
Year Expected Costs Expected Revenue
First Australian Dollar - 70500 Australian Dollar -60000
Second Australian Dollar -52000 Australian Dollar -65000
Third Australian Dollar - 40200 Australian Dollar -93000
Thus, third year will be break-even point for this operation expansion.

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Product, Service and Promotion
In this biosphere of conjunction, operation department will offer a bright hope for by providing
emergency medical services through air path with the assistance of drone. USPs of this invention
will be stylishness of drones through which patient will acquire the emergency medical facility
for each order within 16 square kilometer in about 2 minutes of command. In situation, when
customer will not be capable to interact, with the assistance of Alexa, drone will interaction the
patient`s close individual to request for the proceeding stages so that the facility might be
positively provided at correct time (Samani & Zhu, 2016). This invention will consume some
capital and other assets because we have well-organized engineered and technicians who could
make this vision come true. This invention will decrease the practice of men command, thus,
men command could be exploited in other jobs where automation does not act suitably. It one of
the most significant characters is that it can reach very quickly to the patient because of Ariel
path.
Advertising
Advertising a business is vital in command to spread out to the focused customer section. The
below down advertising strategies would be assumed by the operation: Operation department
make use of medical camp as a support platform to promote our product, where department will
enrich all the existing persons about companies product and attempt to get their emotional target
(Pinzon et al, 2016). Company will also endorse product with the assistance of digital marketing
in which company will make utilization of all likely features like mini videos, Facebook, twitter
and Instagram. Next company will also make usage of health community services existing in
these cities to endorse by becoming an active companion of this health community facility by
which company will make an exclusive image in the eyes of the community. Company will also
endorse product by associating with sports clubs where lot of persons come (Ringh et al, 2015).
Initially company make it accessible near all health community centres and sports clubs and after
sighted the demand company will make it accessible to nearly all main cities through kilometre
distribution plan after three months.
Conclusion
Establishment a novel business is a widespread process. This report focus upon Ambulance
drone business which is targets at offering assistance and emergency health services to the
citizen. The high unpredictability and health dependency of citizen has direct impact on the
operation of the occupation. For the extended period achievement of the occupation, capable
workforces must be employed with a normal ability for health exploration. Operative advertising
approaches and outstanding facility delivered to clienteles would safeguard the extended period
achievement of the operation.

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References
Albort-Morant, G., & Oghazi, P. (2016). How useful are incubators for new
entrepreneurs?. Journal of Business Research, 69(6), 2125-2129.
Bouwmeester, H., Dekkers, S., Noordam, M. Y., Hagens, W. I., Bulder, A. S., De Heer, C., ... &
Sips, A. J. (2009). Review of health safety aspects of nanotechnologies in food
production. Regulatory toxicology and pharmacology, 53(1), 52-62.
Bromwich, M., Macve, R., & Sunder, S. (2010). Hicksian income in the conceptual
framework. Abacus, 46(3), 348-376.
He, X., & Wei, Y. (2011). Linking market orientation to international market selection and
international performance. International Business Review, 20(5), 535-546.
Pinzón, B. F. S., Ortega, J. R. T., & Rosa, P. (2016). Drones: aspectos generales y aplicaciones
sociales. Visión electrónica, 10(2), 262-273.
Ringh, M., Rosenqvist, M., Hollenberg, J., Jonsson, M., Fredman, D., Nordberg, P., & Svensson,
L. (2015). Mobile-phone dispatch of laypersons for CPR in out-of-hospital cardiac
arrest. New England Journal of Medicine, 372(24), 2316-2325.
Samani, H., & Zhu, R. (2016). Robotic automated external defibrillator ambulance for
emergency medical service in smart cities. IEEE Access, 4, 268-283.
Siegel, R.S., Welch, S.C. & Barfield, J.R. (2016). Method and system for drone deliveries to
vehicles in route. U.S. Patent 9,494,937.
Taaffe, K., Geunes, J., & Romeijn, H. E. (2008). Target market selection and marketing effort
under uncertainty: The selective newsvendor. European Journal of Operational
Research, 189(3), 987-1003.
Van de Voorde, P., Gautama, S., Momont, A., Ionescu, C. M., De Paepe, P., & Fraeyman, N.
(2017). The drone ambulance [A-UAS]: golden bullet or just a blank? Resuscitation, 116,
46-48.
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Appendices
Business Model Canvas
Key Partners Key activities Value
Proposition
Customer
relations
Customer
segments
Two creators
Head of Marketing
Head of health
consultancy
Health
Consultancy
Research
Marketing
After sale and pre
sale facility
Improved health
safety
Improved
knowledge
Life Risk
management
Regular
counseling and
market inform
Monthly
conferences
Dedicated services
employees to form
customer
Relationship
building
Emergency health
service through
drone
Key Resources Channels
Human capitals –
all employees.
Financial capitals
Technology
experts
Promotion through
medical health
community center
and sports clubs.
Cost Structure Revenue Structure
Fixed cost Service fees payment by customers
Extras shared on incomes made by customer’s reference to

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Staff salaries
Land and building expenditures – lease
expenses and rent
Support software and drones purchase
Variable Cost:
Advertising expenses
Travelling expenditure
others.

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