América Móvil: Business Analysis

Running head: AMÉRICA MÓVIL (A CASE STUDY)
América móvil (a case study)
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1AMÉRICA MÓVIL (A CASE STUDY)
Executive Summary: This paper brings to light the case study of a Mexican firm with respect to
the various features based on which it works. It portrays the various aspects of one of the top
firms of the world operating in the field of telecommunications sector, América Móvil. The
paper discusses the operational positioning with the help of various parameters that help measure
the profitability of the firm. The paper also discusses the management techniques, expansion
strategies and human resource operations that the firm uses and implements. The paper also
discusses the key issues and areas of opportunities and possibilities prevalent for the managers of
the firm and provides recommendations for the same.

2AMÉRICA MÓVIL (A CASE STUDY)
Table of Contents
Introduction......................................................................................................................................3
Overview of América Móvil............................................................................................................3
Current Operating Position..............................................................................................................4
International competitive strategy...................................................................................................5
Organizational Structure and Control Issues...................................................................................6
Entry strategies used to enter other regions/countries.....................................................................7
Operational control, production and distribution/supply chain management..................................7
Management of Human Resources..................................................................................................8
Key issues or opportunities for management.................................................................................10
Recommendations..........................................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................13

3AMÉRICA MÓVIL (A CASE STUDY)
Introduction
Mexico is one of the most sought after countries in the world when it comes to the field
of business, operations and globalization (Avelar 2013). With the help of advanced technology
and state of the art infrastructure, Mexican companies are now increasingly helping in extending
specialized and customized services to their customer bases which are situated within the country
as well as other countries in the world (Aigner, D. and Lloret 2013). Almost around thirty years
ago, mostn companies in Mexico started manufacturing operations based services and the same
firms account for a significant proportion of income, revenue generation and gross domestic
product for the nation. América Móvil is one such firm and it operates in the telecommunications
sector (Americamovil.com 2018). It is one of the largest corporate organizations in the world and
is the fourth largest networking firm in the context of equity subscribers. This report attempts to
study the overall operational workings and strategies of the firm that help in the growth of the
firm internationally.
Overview of América Móvil
América Móvil is headquartered in Mexico City and is the largest provider of
telecommunications service in Latin America. It is well known for providing an integrated
telecommunications platform of the world class level. It offers services and products that help in
providing easy solutions to customers situated in over 25 locations across America and Europe.
It majorly operates under three brands which are known by the names of Telcel, Claro and
Telmex in Latin America (Americamovil.com 2018). The firm has promoted a very significant
industry at the global level as it has helped in the development of many countries with social and