Amul is an apex organization with cooperatives in western India, which is responsible through its largest milk producer and best innovative practices. The supply chain of Amul is compiled with farmers who implement their vision and at the same time, with hierarchical network of cooperatives was developed. The complex supply chain of Amul stretches from small suppliers in the local region to biggest fragmented markets. Amul managed the downstream partners with its distribution techniques all over the world. Amul has probably the nation finest network of distributions and reaches hundreds of towns, cities through an effective cold chain which ensures products are available with the same quality to all its customers.
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