Amway Company Marketing and Management

Amway Company Marketing and
Management
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Introduction
• Company- Amway
• Created by Rich De Vos and Jay Van Andel in
1952
• Products- Home Care products
• Examples – beauty skin care, laundry etc.

Brief Industry Overview
• Homecare Industry
• Have high global growth rate of 4.6%
• Australian growth rate of 1.8%

SWOT Analysis
• Strengths
Strong Global Presence and procurement
Strong marketing strategy
Wide product range
Wide range of consumers
Diverse revenue model
Strong brand name

Cont.’
• Weakness
Falling sales
High employee turnover
• Opportunities
Growing technological advancement
Emerging markets

Cont.’
• Threats
Competitors-
Mary Kay -the biggest rival to Amway and
focuses on the provision of skin products,
makeups, and fragrances.
5,000 employees across Australia
Revenue of about $4 billion per year