Organisational Communication: Identity, Image, and Reputation

Running head: ORGANISATIONAL COMMUNICATION
ORGANISATIONAL COMMUNICATION
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1ORGANISATIONAL COMMUNICATION
Abstract
This report has analysed the aspects very important to the growth of the organisations. The
companies while operating in the international markets highly depend upon the reputation of the
brand. Therefore, it becomes important to maintain the brand image, reputation and identity.
Different strategy for maintaining brand image can prevent the creation of different brand images
for different products that may cancel the unique characteristics of different services of the
company. Similarly, the companies also have particular CSR policies. Corporate responsibility is
a business approach which contributes to the sustainable development of the society by
delivering perfect economic social and environmental advantages for all the stakeholders
associated with that business. Proper communication of the brand identity, reputation, and the
social responsibilities, healthy media relation is also important. This is the reason why the
business companies aim to utilise the traditional media properly and maintain consistency and
contrast to strengthen the brand. Through both traditional as well as digital media, the companies
have given their brands a strong, clear and recognizable voice that help the companies to build
long term loyalty and relationships with the stakeholders. There are some issues with negative
news which the companies handle properly and manage the business.

2ORGANISATIONAL COMMUNICATION
Table of Contents
Abstract............................................................................................................................................1
Introduction:....................................................................................................................................3
1. Identity, image, and reputation................................................................................................3
1.1 shaping identity......................................................................................................................3
1.1.1 Differentiating organisations through identify and image..............................................3
1.1.2 Identity through Corporate branding and logos:........................................................4
1.1.3 Identity management in action:......................................................................................4
1.2 Reputation leading to communication...................................................................................5
1.2.1 Measuring and managing reputation..............................................................................6
1.2.2 Creating a stronger reputation........................................................................................7
1.2.3 The role of employees:...................................................................................................7
Conclusion:......................................................................................................................................8
References:......................................................................................................................................9