Tourist behaviour Analysis 2022

Running head: AN ANALYSIS OF TOURIST BEHAVIOUR
AN ANALYSIS OF TOURIST BEHAVIOUR
Name of the Student
Name of the University
Author Note

1AN ANALYSIS OF TOURIST BEHAVIOUR
Executive Summary
This report gives an overview of the tourism of the Gold Coast city of the Australian state of
Queensland. The geographical description and the selling points of the city has been
discussed in detail in the following report. The visual experiential components and the key
stakeholders have also been dealt with under this discussion. The motivation of the tourists
and the various cultural and political issues have also been discussed hereunder.
Recommendation has been provided in the report in relation to the given topic.

2AN ANALYSIS OF TOURIST BEHAVIOUR
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Features..................................................................................................................................3
An Overview......................................................................................................................3
Geographical Information..................................................................................................3
Selling Points.....................................................................................................................3
Visitor Experiential Components.......................................................................................4
Key Stakeholders...............................................................................................................4
Motivations for the Tourist....................................................................................................5
Issues affecting the Gold Coast Tourism...............................................................................5
Competition............................................................................................................................6
Recommendations......................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................7

3AN ANALYSIS OF TOURIST BEHAVIOUR
Introduction
Travel behavior may be referred to the manner in which the tourists conduct
themselves in accordance with their attitudes while travelling and visiting to a particular
place. Knowledge in relation to travel behavior and motivation of the tourists to visit places
shall help in the development of the marketing and product strategy, which shall increase the
number of tourists in a particular place. This report will deal with the tourist behavior of the
Gold Coast, an Australian city, in the state of Queensland. This report will include an
overview of features of the city, the motivation of tourists to visit the city, the environmental,
social, political and ethical issues having an influence on the city and its competition with
other related tourist spots.
Discussion
Features
An Overview
The Gold Coast is a seaside city in Queensland, a state of Australia. Among other
cities in Australia, it is the sixth largest and it is the second-largest city of Queensland. In the
1920s, after the Surfers Paradise Hotel was established, the Gold Coast extended massively.
In the 1980s, Gold Coast enjoyed the spot of one of the world’s most attractive tourist
destination (Killingray, 2017). Presently, this city attracts a vast amount of tourists and is
famous for surfing beaches, skyscrapers, various themed parks, rainforest and the nightlife.
Geographical Information
The city is almost 41 miles or 66 kilometers to the south of southeast of Brisbane and
instantly north to the border of New South Wales. It ranks as the sixth largest among other
cities in Australia. It is considered as the second largest in Queensland itself (Crooks 2013).

4AN ANALYSIS OF TOURIST BEHAVIOUR
Selling Points
Gold Coast is an area that is miscellaneous of various things. It is varied in relation to
places, events and population. The primary selling points of the city are the beaches, the
adventure theme parks, the high-rise skyscrapers, the parties and the nightlife and the vast
rainforest. In the northern part of the Gold Coast, Sanctuary Cove is a blend of good life
where dining, golfing, boating, shopping and entertainment is very evident. It consists of the
voguish Marine Village with all its features but the actual attractions are the golf courses and
the beautiful serene waterways. The South Stradbroke Island extends all the way to the
Moreton Bay, which is considered as a World Heritage. It is an arena for the recreational
water sports like scuba diving, snorkeling, Jet Ski and water related sports. The central part of
Gold Coast constitutes the Surfers Paradise, Main Beach, Burleigh Heads and Broadbeach
(Dredge & Jamal, 2013). The main selling points in this area are the beautiful gardens in the
Broadwater Parklands, a series of areas where barbeque is free, playground for adventure
sports and beaches where the people can swim in the calm waters. The southern part of the
Gold Coast is very spacious and commodious. It is famous for the selling points such as
Kirra, Currumbin and Coolangata that consists of the unique semi-tropical coastline. It also
portrays the exemplary cultures of the beaches. Kirra is known for the point-break area for
the surfing superstar Kelly Slater. The western part of the city is called the Hinterland. It has
the Tamborine Mountains consisting of the cozy villages. It consists of the Springbrook and
Lamington National Parks (Ma & Hassink, 2013).
Visitor Experiential Components
The visitors and tourists who will travel to the Gold Coast shall be able to experience
various water theme adventure sports, the beaches consisting of calm waters as well as waters
with huge waves, which is ideal for the surfers, the rainforests and the nightlife of the ultra-
modern urban areas in the city.

5AN ANALYSIS OF TOURIST BEHAVIOUR
Key Stakeholders
The city promoted a plan known as DTMP, that is, the Destination Tourism
Management Plan. The DTMP expands the greatly prosperous partnership between the city
and the industry of tourism with the help of the Tourism of the Gold Coast (GCT). It is a
concerted and combined effort to make sure that the city of Gold Coast enjoys a confirmable
success (Gardiner & Scott, 2015). Therefore, the city, the GCT, the tourism industry, the
tourism intelligence and the state government are the key players in managing and promoting
the sustainable development of the city of Gold Coast and its tourism.
Motivations for the Tourist
 Boundless and Sunny Beaches: The Gold Coast enjoys an exclusive collection of the
best beaches in Australia. The clean sapphire waters, extraordinary surf breaks and in
the backdrop, amazing sky-limit skyscrapers make the beaches of the Gold Coast
tempting and alluring to any visitor (Zhang et al., 2015).
 Wildlife and Forests: The Currumbin Wildlife Sanctuary is the home of the native
wildlife of the Australian continent and is a major attraction for the tourists. The
tourists get access to a mini train to travel around the sanctuary and encounter various
wildlife animals. There is a warm welcome for the tourists at the hospital where the
injured and unhealthy animals are taken care of by the conservation team (Hundloe,
McDougall & Page, 2015).
 Nightlife: The nightlife of the Gold Coast is lively and high-spirited. The tourists who
love to party during the night after the sun sets; the nightlife of the city is apt and
perfect for such tourists (Cantillon, 2015).
Issues affecting the Gold Coast Tourism
 Environmental Issues: The city of Gold Coast is rich in greenery with a vast area
containing flora and fauna. The rainforests cover a major portion of the land of the

6AN ANALYSIS OF TOURIST BEHAVIOUR
Gold Coast and is counted as a world heritage. Promotion of the rainforests and the
wildlife (protected by sanctuaries) by the tourism department is done in order to
attract tourists from various parts of the world (Fang et al., 2014).
 Ethical Issues: One of the primary ethical issue is the issue of neighborhood. The
neighborhood in the city suffers from issues such as residential noise, abandoned
vehicles, extended boundary fences and illegal business. The government and the
tourism management need to curb these problems in order to attract the tourists in the
city (Dyck & Allen, 2013). They must cater to the needs of the visitors.
 Political Issues: The Gold Coast city embraces the various local laws, policies and
regulations in accordance with the Local Government Act of 2009. Although, the
interplay among the local, state and federal authorities is vague (Ahuma, 2013).
However, such political issues should not affect the tourist business of the city.
 Social Issues: Presently, the main concern has been the violent activities due to
alcoholism in the city. The city has vibrant party life and the city basks in glory for
having such an image of itself. However, behind such glory the city is facing
problems of offensive behavior and violence, especially among the young people.
This might have a negative impact on the tourism business of the city (Lo, 2013).
Competition
Brisbane and Cairns are the two other cities of the state of Queensland, which may be
considered as the competitors of Gold Coast. Brisbane is the capital of the above-mentioned
state and has various tourist attractions such as Sea World, Story Bridge and Sanctuaries. The
Cairns also has various attractions such as home of the natives of Australia, railway station
and rainforest cableway.
The strength of these cities in attracting tourists are the beautiful landscapes and water
bodies. The parks and recreational areas are also considered strong tourist pullers.

7AN ANALYSIS OF TOURIST BEHAVIOUR
The weakness of these cities is that even though these cities have excellent tourist
spots, it will still face competition from other cities. This is because even other cities have
excellent tourist areas.
Recommendations
 The Gold Coast already has a major tourist attraction and barely needs any revision.
However, there is always more to improve and should be careful that the tourists are
well catered to and do not face any kind of difficulty.
 The political and social issues should not affect the tourism business of the city. The
tourists should not be impacted by such problems.
Conclusion
In conclusion, it might be said that the Gold Coast is city with several tourist
attractions. The tourism department and the government have worked together to maintain
and promote tourism in the city. The city basks in the glory of high standard lifestyle and is
considered among the best places in the world for tourist attraction.

8AN ANALYSIS OF TOURIST BEHAVIOUR
References
Ahuma, R. S. A. (2013). The Gold Coast nation and national consciousness. Routledge.
Cantillon, Z. (2015). Occupying the mainstream: performing hegemonic masculinity in Gold
Coast nightclubs. Youth Cultures and Subcultures: Australian Perspectives, 183-192.
Crooks, M. J. (2013). Records relating to the Gold Coast Settlements from 1750 to 1874.
Routledge.
Dredge, D., & Jamal, T. (2013). Mobilities on the Gold Coast, Australia: Implications for
destination governance and sustainable tourism. Journal of Sustainable
Tourism, 21(4), 557-579.
Dyck, M., & Allen, G. (2013). Is mandatory research ethics reviewing ethical?. Journal of
medical ethics, 39(8), 517-520.
Fang, W. Q., Huo, Z., Liu, P., Wang, X. L., Zhang, M., Jia, Y., ... & Yao, X. (2014).
Fluorine‐doped porous single‐crystal rutile TiO2 nanorods for enhancing
photoelectrochemical water splitting. Chemistry–A European Journal, 20(36), 11439-
11444.
Gardiner, S., & Scott, N. (2015). Australian Tourism Demand for Domestic Travel
Experiences: Insights for the Gold Coast. Griffith Institute for Tourism, Griffith
University.
Hundloe, T., McDougall, B., & Page, C. (Eds.). (2015). The Gold Coast transformed: From
wilderness to urban ecosystem. CSIRO PUBLISHING.
Killingray, D. (2017). Guarding the extending frontier: policing the Gold Coast, 1865–1913.
In Policing the empire. Manchester University Press.

9AN ANALYSIS OF TOURIST BEHAVIOUR
Lo, A. Y. (2013). The role of social norms in climate adaptation: Mediating risk perception
and flood insurance purchase. Global Environmental Change, 23(5), 1249-1257.
Ma, M., & Hassink, R. (2013). An evolutionary perspective on tourism area
development. Annals of Tourism Research, 41, 89-109.
Zhang, F., Wang, X. H., Nunes, P. A., & Ma, C. (2015). The recreational value of gold coast
beaches, Australia: An application of the travel cost method. Ecosystem Services, 11,
106-114.