An Assignment On Brand Management

An Assignment
On
Product Category Structure of Brands
Course Name & Code: Brand Management (425)
Submitted To: Dr. Muhammad Ismail Hossain
Professor
Department of Marketing
University of Dhaka
Submitted By: Sparkling 10
Department of Marketing
Section: B

Group Name: Sparkling 10
Group Representative: Md. Ali Rizvi
Group Profile
ID No. Name Email
044 Sohanur Islam [e-mail]
112 Md. Feroz Hossen khan [e-mail]
132 Amjad Hossain [e-mail]
142 Navid Shahriar Rahman
(Arnob)
[e-mail]
150 Md. Abdul Gaffer [e-mail]
160 Subrina Tasnim Eshita [e-mail]
170 Jannatul Fardous [e-mail]
204 Md. Ali Rizvi [e-mail]
254 MD. Abdullah [e-mail]

Contents
Product Category Hierarchy: Angelina Jolie (Celebrity) ......................................................... 3
Product Category Hierarchy: Harvard University (Educational Organisation) .................... 5
Product Category Hierarchy: Communication (Teletalk) ........................................................ 7
Product Category Hierarchy: Accommodation (Radisson Blu) ............................................... 9
References .................................................................................................................................... 11

3
Product Category Hierarchy: Angelina Jolie (Celebrity)
Celebrity
Politics Movies
Hollywood Bollywood Bengalis Korean Other
Literature Sports Others
Male Female Other
Angelina
Jolie
Brand
Information
Product
Type
Product
Class
Product
Category
Summary: Angelina Jolie is a Female Hollywood Movie Celebrity