Research Proposal in Partial Fulfilment of the Requirements of the Degree of International Master of Business Administration 2019 CHAPTER 1 4 INTRODUCTION

FONG JIA JUNN Research Proposal in Partial Fulfilment of the Requirements of the Degree of International Master of Business Administration 2019 CHAPTER 1 4 INTRODUCTION 4 1.1 Background of the Research Study 4 1.2 Research Problem 5 1.3 Research Aim 7 1.4 Research Objectives 8 1.5 Research Questions 9 1.6 Significance of the Study 10 CHAPTER 2 11 LITERATURE REVIEW 11 2.1 Dependent Variable (DV) – Consumers’ intention to use online financial services 11 2.2 Independent Variable 1 (IV1) – Security