Evaluation of London School of Science and Technology

This presentation evaluates the London School of Science and Technology (LSST) through a SWOT analysis, identifying its strengths, weaknesses, opportunities, and threats. It also discusses current trends in the UK higher education sector. Based on the analysis, recommendations are provided for LSST to attract more students and improve the quality of its services. Additionally, a new product suggestion and a marketing communication plan are presented. References are included.

AN EVALUATION OF LONDON
SCHOOL OF SCIENCE AND
TECHNOLOGY

INTRODUCTION
For every organisation it is important to evaluate the environment in which they are
operating as with the help of this they can determine various opportunities and threats on
the basis of the capabilities of the organisation. In this presentation the evaluation of
London School of Science and Technology is done which is a private management
school. For this the SWOT analysis is undertaken which will facilitate in identification
of their strengths, weaknesses, opportunities and threats. Also various trends in higher
studies in UK are also identified.

CURRENT TRENDS IN THE UK
HIGHER EDUCATION SECTOR
The demand of higher education is increasing rapidly and due to this every year a large number of
students apply for the admissions worldwide. This leads to the innovation in the education services
and thus leads to various trends such as:
• Students are accepting the online medium of education as this is comparatively lesser costly and
flexible,
• Increased requirement of competence and knowledge based training is shifting focus of the students
from full time course to part time courses focussing on one subject,

SWOT ANALYSIS OF LSST
With the help of SWOT analysis the strengths, weaknesses, opportunities and threats can
be evaluated for LSST so that their capabilities can be identified. Such analysis facilitate
them to take various decision and students in making decision regarding taking
admission.

STRENGTHS
 The LSST has five campuses and all of them are famous. Also they are easily
accessible from the public transport.
 The focus of the institution is not on the conventional learning programs but on the
learning experience with flexible timetable.
 The institution have dedicated staff that ensure direct one-to-one interaction with each
and every student .

WEAKNESSES
 Various time limited assignments are given to the students which become stressful for
them,
 Flexible timetables are taken seriously by the students,
 Dependency of the institution on the internet is very high

OPPORTUNITIES
 to increase the number of students by increasing resources,
 to introduce new courses within the institution by adopting various leadership
practices,
 to collaborate with major companies that can facilitate them in providing placements to
the students,

THREATS
 Increasing focus of the students towards the online education is a threat,
 Competition with the public universities and with other private universities in terms of
fees, courses and services offered by them,

RECOMMENDATIONS (based on
current SWOT)
On the basis of the SWOT analysis it is analysed that the London School of Science and
Technology must focus upon attracting the students as are famous so it will be easily for
them. The weakness must be overcome by scheduling the timetables to which all the
students agree. This is because most of the students in UK are part-time workers. Also
they must conduct various sessions and seminars which will improve the quality of the
services that they offers.

New product or service for LSST
The new product that thy can offers to the students is that they must bring in literature
and psychology. This is because the students nowadays are taking interest in these
subject and they are not yet offering the same.

Develop A Marketing Communication Plan for
Any Products Or Service Developed For LSST
Identify Target market:
The target market will the school going students for the undergraduate course of literature and psychology and
the undergraduate students who will be taking admissions in the post graduate courses.
Communication strategy on how to reach their target market:
The LLST can distribute pamphlets within the campuses, community seminars etc. Along with this they can
provides advertisements in newspaper and ion their websites. In addition to this the team of students can be
given task to communicate to undergraduate students from same or other universities and covey about the
same.

Develop A Marketing Communication Plan for
Any Products Or Service Developed For LSST
Costs of Promotion:
With the help of these communication approaches the cost of promotion will not be much
for them.

CONCLUSION
It is concluded from the above presentation that with the help of SWOT analysis
institution can identify their capabilities and accordingly can formulate various strategies
for grabbing the opportunities so present in the market.

REFERENCES
Mulholland, G. and Turner, J. eds., 2018. Enterprising Education in UK Higher
Education: Challenges for Theory and Practice. Routledge.
Gabi, J. and Sharpe, S., 2019. Against the odds: an investigation into student persistence
in UK higher education. Studies in Higher Education, pp.1-17.
Tomlinson, M., 2017. Student perceptions of themselves as ‘consumers’ of higher
education. British Journal of Sociology of Education. 38(4). pp.450-467.