Market Expansion of Apple Inc in South East Asia: India

Added on - 06 Jun 2020

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AN EXPLORATION OF THE MARKETEXPANSION OF APPLE INC IN SOUTH EASTASIA: INDIA
Table of ContentsCHAPTER 3: RESEARCH METHODOLOGY............................................................................3Type of investigation..............................................................................................................3Research design.....................................................................................................................4Research approach.................................................................................................................4Research philosophy...............................................................................................................5Data collection method...........................................................................................................5Sampling method...................................................................................................................6Data analysis...........................................................................................................................6Ethical issues..........................................................................................................................6CHAPTER 4 : DATA ANALYSIS................................................................................................8CHAPTER 5: CPNCLUSION AND RECOMMENDATION....................................................20Conclusion...........................................................................................................................20Recommendation.................................................................................................................21REFLECTIVE STATEMENT......................................................................................................22REFERENCES.............................................................................................................................23
TITLE: “An exploration of the market expansion of Apple Inc in South East Asia: India”.CHAPTER 3: RESEARCH METHODOLOGYThis is the most important part of research dissertation, research methodology can beconsidered as collection of methods which are used by investigator or researcher to collect dataand information for running a project. It implies to provide a proper direction to the researcher inorder to effectively completion of work and task (Vorhies, Orr and Bush, 2011). It is a wellplanned process in which a research can be done in an effective manner with some properevidence and proofs. A relevant justification is required for every work. It can be describes as thecombination of various tools and techniques which can be used by an investigator to conclude avalid result and suggestion. There are so many tools and techniques are available for start ups anew project and research, but it is the responsibility of researcher to identify the most suitabletechnique for conducting an effective research in most significant manner. Various models andmethodologies are evaluated of the basis of given time and it can be developed as a part ofscholar. It is necessary for researcher to evaluate all phases of the topic on which researcherneeds to prepare most appropriate project, this helps the investigator to select the mostappropriate strategy for run the activities of research in most significant direction. It is necessaryfor investigator to select most suitable tool because a wrong decision can lead the researchertowards the false direction and on that situation research will not able to reach at final decision.Research methodology is most essential in nature, the researcher should keep in mind that theselected tools and techniques needs to be more suitable and easy to understand. Researchmethodology helps in set the target and guidelines for completion of research in most suitableand efficient manner. This includes various elements in it that are represented in detail.Type of investigationIt is required for researcher to identify the nature of the topic on which researcher needsto conduct an effective research. With the help of effective identification it is easy forinvestigator to start their work with most suitable and appropriate tools and techniques. Theresearch cam be considered in the form of qualitative and quantitative. Qualitative research can
be based on the data which are collected through qualitative aspects (Jones and Rowley, 2011).In this the research focused on acquiring data and information for the purpose of measuringquality aspects, which is suitable for carry out the research in a most significant direction. Whenthe over all study about the research is deal with the feelings. Opinion, idea and thoughts ofhumans that it can be called as qualitative research. This research state the quality aspects thatare include in the research project (Saren and et. al., 2012). The quantitative research is based onthe different quantity of data which are collected by the research for carry out the research inmost appropriate manner in order to reach at final decision. This research is fully depend on thenumerical facts and figures with more mathematical and advance techniques and tools. Thisreport is based on an exploration of the market expansion of Apple Inc in South East Asia: India.Apple is focused on exploring their business activities through their offered goods and services.The research project deal with the expansion of Apple world wide. The research deals with thevarious aspects of exploration of market.Research designIt is most significant part of research project, this can be considered as the blue print ofresearch in which it is easy for researcher to carry out the research activities in a proper direction.There are various type of research designs available, which are described as under:Descriptive:It is most important type of research design, this can be considered as the detailedstudy which helps in making a blueprint to assign the all activities that are related with project into most suitable direction for completion of research. It emphasising on describing research fromthe detailed description of the available facts and figures.Exploratory design:This design is focuses on exploring new model, processes and concepts. Anexploratory design are conducted in order to solve the problems which have been studied in theearlier time.Experimental design:This design includes mathematical and scientific tools and techniques foranalysing the theories that are available for carry out the research in most appropriate direction.The present research is based on the aspects which are related with expansion of Apple in Indiafor the purpose of creating more profit and revenue (Chen and et. al., 2011).The current reportis based on the descriptive research design because it helps in generalising detailedsuperscription about the expansion of Apple market in India. The research select descriptivedesign in order to collect large number of data and information for success of their project.
Research approachThis can be emphasise as the proper frame work of rules, regulations, practices andprocedures that are used by each individual who are part of the research project. It is mostessential part of any research work. There are two major type of approaches are available whichhelps in conducting the research in a right direction. Inductive approach considered as the perfectmove from specific to unspecific or general. This is not based on any kind of frame work forgathering data and information (Malshe, 2011). Deductive approach is based on hypotheses, inthis new and innovative theories are developed with the help of created hypotheses. In this theconcluded result are confirmed and accurate with most facts and figures.The given report is based on the quantitative research which helps in finding out the impact ofexpansion the business of Apple Inc in India. So in this report deductive approach has been usedin a wide manner because in this data has to be collected on the basis of quantity of data andinformation.Research philosophyIt is basic step of research methodology in which data and information has to be gathered,measured and applied in most significant manner in order to carry out the research in a rightdirection where researcher can get the final and appropriate result. It can be considered as a truepattern which is need to be follow for conducting any kind of research. It is necessary forresearcher to select the most suitable philosophy for providing support to the study. Researchphilosophy can be classified in to two major terms such as interpretivism and positivism.Interpretivism has to be used for analysing the qualitative data which are useful for researchproject. On the other side positivism philosophy is useful for the research in which mathematicaland scientific models are used for carry out the research in a right way.In this particular research positivism philosophy has to be used in a wide manner becausethis research is based on the quantitative data. In this result has to be evaluated through adoptingvarious mathematical tools and techniques.Data collection methodIt can be determined as the most important aspect of research project. In the wholeprocess of research the researcher is responsible for gathering data and information throughdifferent sources like primary and secondary resource (Goldenberg, Oestreicher-Singer andReichman, 2012). In the primary method of data collection, information which is new and not
used for any searches are accumulate in an effective manner. On the other hand secondary datahas to be collected through books, journals, articles and various published material. These twosource are helps in providing appropriate data and information for the research work. With thehelp of collected data and information it is easy for researcher to finding out the best andaccurate results with more reliable and understandable outcomes.The cited project is based on the primary and secondary data collection methods. In order togather primary data and information research conduct a survey and taking views from 20respondents.Sampling methodSampling can be classified into probabilistic and non probabilistic sampling. This can beconsidered as a most important technique for collecting data and information. The probabilisticsampling technique is based on the simple and random techniques of sampling, which is concernfor assigning equal probability to each observation. Purposive and convenience techniques areinvolved in non probabilistic sampling (Vasilchenko and Morrish, 2011).The cited research select the sample of 20 customers who are helpful in providing mostsignificant output that are related for the research work. The data has to be gather throughrandom sampling, in this researcher put people form the targeted population.Data analysisIt is most important part of searches project in which gathered data and information hasto be analysed in order to success of research work. For the purpose of measuring data andinformation, it is necessary for investigator to adopt qualitative and quantitative techniques forreaching at most significant result. This process is based on the adoption of most suitabletechniques for reaching at valuable result and outcome. In the given case data has to be analysedwith the help of thematic method of analysis.For the present quantitative study scholar has usedSPSS in order to analysis data effectively. The researcher use quantitative method for acquiringdata and information for carry out the research work in proper direction.Ethical issuesThis process can be considered as a most important aspect of conducting a project in welldefined manner. It is the responsibility of researcher to ensure about the proper care of personswho are involved in the research project. Researcher should keep personal data and information
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