An Exploration of the Market Expansion of Apple Inc. in India

This report delves into the market expansion of Apple Inc. in India, focusing on the research methodology employed, which includes the type of investigation, research design (descriptive), research approach (deductive), research philosophy (positivism), data collection methods (primary and secondary), sampling method (random sampling of 20 customers), data analysis (thematic analysis and SPSS), and ethical considerations. The report analyzes data to evaluate the factors influencing Apple's market expansion in India, including consumer behavior and market trends. Chapter 4 presents the data analysis findings, followed by conclusions and recommendations in Chapter 5. The study aims to provide insights into Apple's strategies for growth in the Indian market, highlighting key aspects such as the company's market exploration and expansion efforts.

AN EXPLORATION OF THE MARKET
EXPANSION OF APPLE INC IN SOUTH EAST
ASIA: INDIA

Table of Contents
CHAPTER 3: RESEARCH METHODOLOGY ............................................................................3
Type of investigation..............................................................................................................3
Research design .....................................................................................................................4
Research approach .................................................................................................................4
Research philosophy...............................................................................................................5
Data collection method...........................................................................................................5
Sampling method ...................................................................................................................6
Data analysis...........................................................................................................................6
Ethical issues..........................................................................................................................6
CHAPTER 4 : DATA ANALYSIS ................................................................................................8
CHAPTER 5: CPNCLUSION AND RECOMMENDATION ....................................................20
Conclusion ...........................................................................................................................20
Recommendation .................................................................................................................21
REFLECTIVE STATEMENT ......................................................................................................22
REFERENCES .............................................................................................................................23

TITLE: “An exploration of the market expansion of Apple Inc in South East Asia: India”.
CHAPTER 3: RESEARCH METHODOLOGY
This is the most important part of research dissertation, research methodology can be
considered as collection of methods which are used by investigator or researcher to collect data
and information for running a project. It implies to provide a proper direction to the researcher in
order to effectively completion of work and task (Vorhies, Orr and Bush, 2011). It is a well
planned process in which a research can be done in an effective manner with some proper
evidence and proofs. A relevant justification is required for every work. It can be describes as the
combination of various tools and techniques which can be used by an investigator to conclude a
valid result and suggestion. There are so many tools and techniques are available for start ups a
new project and research, but it is the responsibility of researcher to identify the most suitable
technique for conducting an effective research in most significant manner. Various models and
methodologies are evaluated of the basis of given time and it can be developed as a part of
scholar. It is necessary for researcher to evaluate all phases of the topic on which researcher
needs to prepare most appropriate project, this helps the investigator to select the most
appropriate strategy for run the activities of research in most significant direction. It is necessary
for investigator to select most suitable tool because a wrong decision can lead the researcher
towards the false direction and on that situation research will not able to reach at final decision.
Research methodology is most essential in nature, the researcher should keep in mind that the
selected tools and techniques needs to be more suitable and easy to understand. Research
methodology helps in set the target and guidelines for completion of research in most suitable
and efficient manner. This includes various elements in it that are represented in detail.
Type of investigation
It is required for researcher to identify the nature of the topic on which researcher needs
to conduct an effective research. With the help of effective identification it is easy for
investigator to start their work with most suitable and appropriate tools and techniques. The
research cam be considered in the form of qualitative and quantitative. Qualitative research can

be based on the data which are collected through qualitative aspects (Jones and Rowley, 2011).
In this the research focused on acquiring data and information for the purpose of measuring
quality aspects, which is suitable for carry out the research in a most significant direction. When
the over all study about the research is deal with the feelings. Opinion, idea and thoughts of
humans that it can be called as qualitative research. This research state the quality aspects that
are include in the research project (Saren and et. al., 2012). The quantitative research is based on
the different quantity of data which are collected by the research for carry out the research in
most appropriate manner in order to reach at final decision. This research is fully depend on the
numerical facts and figures with more mathematical and advance techniques and tools. This
report is based on an exploration of the market expansion of Apple Inc in South East Asia: India.
Apple is focused on exploring their business activities through their offered goods and services.
The research project deal with the expansion of Apple world wide. The research deals with the
various aspects of exploration of market.
Research design
It is most significant part of research project, this can be considered as the blue print of
research in which it is easy for researcher to carry out the research activities in a proper direction.
There are various type of research designs available, which are described as under:
Descriptive: It is most important type of research design, this can be considered as the detailed
study which helps in making a blueprint to assign the all activities that are related with project in
to most suitable direction for completion of research. It emphasising on describing research from
the detailed description of the available facts and figures.
Exploratory design: This design is focuses on exploring new model, processes and concepts. An
exploratory design are conducted in order to solve the problems which have been studied in the
earlier time.
Experimental design: This design includes mathematical and scientific tools and techniques for
analysing the theories that are available for carry out the research in most appropriate direction.
The present research is based on the aspects which are related with expansion of Apple in India
for the purpose of creating more profit and revenue (Chen and et. al., 2011). The current report
is based on the descriptive research design because it helps in generalising detailed
superscription about the expansion of Apple market in India. The research select descriptive
design in order to collect large number of data and information for success of their project.

Research approach
This can be emphasise as the proper frame work of rules, regulations, practices and
procedures that are used by each individual who are part of the research project. It is most
essential part of any research work. There are two major type of approaches are available which
helps in conducting the research in a right direction. Inductive approach considered as the perfect
move from specific to unspecific or general. This is not based on any kind of frame work for
gathering data and information (Malshe, 2011). Deductive approach is based on hypotheses, in
this new and innovative theories are developed with the help of created hypotheses. In this the
concluded result are confirmed and accurate with most facts and figures.
The given report is based on the quantitative research which helps in finding out the impact of
expansion the business of Apple Inc in India. So in this report deductive approach has been used
in a wide manner because in this data has to be collected on the basis of quantity of data and
information.
Research philosophy
It is basic step of research methodology in which data and information has to be gathered,
measured and applied in most significant manner in order to carry out the research in a right
direction where researcher can get the final and appropriate result. It can be considered as a true
pattern which is need to be follow for conducting any kind of research. It is necessary for
researcher to select the most suitable philosophy for providing support to the study. Research
philosophy can be classified in to two major terms such as interpretivism and positivism.
Interpretivism has to be used for analysing the qualitative data which are useful for research
project. On the other side positivism philosophy is useful for the research in which mathematical
and scientific models are used for carry out the research in a right way.
In this particular research positivism philosophy has to be used in a wide manner because
this research is based on the quantitative data. In this result has to be evaluated through adopting
various mathematical tools and techniques.
Data collection method
It can be determined as the most important aspect of research project. In the whole
process of research the researcher is responsible for gathering data and information through
different sources like primary and secondary resource (Goldenberg, Oestreicher-Singer and
Reichman, 2012). In the primary method of data collection, information which is new and not

used for any searches are accumulate in an effective manner. On the other hand secondary data
has to be collected through books, journals, articles and various published material. These two
source are helps in providing appropriate data and information for the research work. With the
help of collected data and information it is easy for researcher to finding out the best and
accurate results with more reliable and understandable outcomes.
The cited project is based on the primary and secondary data collection methods. In order to
gather primary data and information research conduct a survey and taking views from 20
respondents.
Sampling method
Sampling can be classified into probabilistic and non probabilistic sampling. This can be
considered as a most important technique for collecting data and information. The probabilistic
sampling technique is based on the simple and random techniques of sampling, which is concern
for assigning equal probability to each observation. Purposive and convenience techniques are
involved in non probabilistic sampling (Vasilchenko and Morrish, 2011).
The cited research select the sample of 20 customers who are helpful in providing most
significant output that are related for the research work. The data has to be gather through
random sampling, in this researcher put people form the targeted population.
Data analysis
It is most important part of searches project in which gathered data and information has
to be analysed in order to success of research work. For the purpose of measuring data and
information, it is necessary for investigator to adopt qualitative and quantitative techniques for
reaching at most significant result. This process is based on the adoption of most suitable
techniques for reaching at valuable result and outcome. In the given case data has to be analysed
with the help of thematic method of analysis. For the present quantitative study scholar has used
SPSS in order to analysis data effectively. The researcher use quantitative method for acquiring
data and information for carry out the research work in proper direction.
Ethical issues
This process can be considered as a most important aspect of conducting a project in well
defined manner. It is the responsibility of researcher to ensure about the proper care of persons
who are involved in the research project. Researcher should keep personal data and information

regarding people, more confidential. Always ensure to never ask any question which affect the
sentiment of people who are involved in the research work. Investigator should keep in mind that
no personal are discussed in the duration of conducting a project. The major responsibility of
researcher is to achieving goals and objectives of research, it is required for investigator to
achieve goals as per the cited objectives. It is important for researcher to take all ethical norms
and values into proper action for carry out the work in accurate direction.

CHAPTER 4 : DATA ANALYSIS
It can be described as the most essential aspect of research work, which helps in
analysing the accuracy of data and information that are collected through various source of data
collection. With the help of appropriate research techniques researcher can easily achieve cited
goals and objectives. In this research report, researcher adopt thematic analysis method for
analysing the data and information. With the help of creating themes on different questions,
researcher is able to provide appropriate support for carry out the research in proper direction in
order to reaching at final outcome. The created themes helps in discriminating the information
that are related with financial terms. This provide support in accumulating large amount of data
and information which is important for research work (Molina-Castillo, Jimenez-Jimenez and
Munuera-Aleman, 2011). Themes helps in conducting the proper analyses process for measuring
the effectiveness of data that are acquired for the particular project. The given case is based on
the exploration of the market expansion of Apple Inc in India. Apple is the most popular
company across the world, which is famous for its high quality services. It is a high profile
brand, people are attracted with its more innovative and advanced feature. There are so many
factors available which directly influence the market expansion of Apple in India. For
conducting most effective research a sample of 20 people has been selected. It is the
responsibility of researcher to make questions that are connected with research objectives. The
major purpose of every research is to reaching at final outcome with proper justification of the
research. This helps in providing a depth research about the given tasks and objectives in respect
of completion of work in desired period of time.
Reliability of data
It is very essential for researcher to check the reliability of data which are collected by
them in order to carry out the research in most significant manner. The reliability of primary data
gathered with the help of research work is measured through analysing experience of people who
are involved in the cited research project. It is evaluated that the people who are having high
level of knowledge and experience are able to provide best feedback and suggestion about the
research outcome.
QUESTIONNAIRE

Name:
Age:
Gender:
Mobile Number:
Email Id:
Income:
Q1) Which brand has the wide variety in their offered products and services?
 Samsung
 Apple
 ASUS
 Others
Q2) Is the Apple provide beneficial services?
 Yes
 No
Q3) Are you satisfied with the pricing policy of Apple Inc?
 Satisfied
 Not satisfied
Q4) Is Apple charge reasonable price for their products and services?
 High price
 Low price
 Moderate
Q5) According to your point of view Samsung is strong competitor of Apple?
 Yes
 No
Q6) Do you think that Apple Inc is able to expand their market at world wide?
 Agree
 Disagree
Q7) How often you switch your mobile phone?
 Once in a year
 In every 6 Month
 More than 2 Year

Q8) Do you think Apple Inc is more innovative in nature?
 Yes
 No
Q9) Do you think the expansion of Apple store in India is beneficial for customers who are
using their products?
 Agree
 Disagree
Q10) Which thing attracts you the most towards Apple Inc?
 Innovative feature
 High quality products
 Wide variety of goods
 Price of products
Q11) Is Apple provide after sale services to their customers?
 Yes
 No
Q12) Which is the most essential term to describes the increasing movement of goods, services
and capital across the national boundary?
 Importing
 In sourcing
 Globalization
 Exporting
 Out sourcing
Q13) Is the expansion of Apple Inc in India is beneficial for country's growth?
 Yes
 No
Q14) Expansion helps in capturing large market area?
 Yes
 No
Q15) Expansion of Apple Inc in India is beneficial for enhancing GDP rate in economy?
 Partially Agree
 Partially Disagree

Q16) Does the expansion aid them in increasing their sales?
 Yes
 No
Q17) Which mobile feature of Apple is most attractive?
 I phone 5
 I Phone 6
 I Phone 7
Q18) Which is the most popular product of Apple In.?
 I phone
 I pod
 Mac book
 I pad
Q19) Level of consumption of customers in India during festival sales increases or not?
 Yes
 No
Q20) Any suggestion for improving and promoting the sales?
Descriptive
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
widevarietproducts 20 1.00 4.00 2.1500 .87509
Appleprovidebeneficialservices 20 1.00 2.00 1.2500 .44426
Customersaresatisfiedwiththepri
ceofApple 20 1.00 2.00 1.3000 .47016
Applechargereasonablpric 20 1.00 3.00 1.9000 .55251
Samsungprovidehigrangeofcom
petitio 20 1.00 2.00 1.3000 .47016
Expansionatworldwide 20 1.00 2.00 1.3000 .47016
Customersswitchinayear 20 1.00 3.00 1.5000 .76089
Customerperception 20 1.00 2.00 1.2500 .44426
Indiaexpansion 20 1.00 2.00 1.2500 .44426
Applefactorstoattractcustomers 20 1.00 4.00 2.2500 1.16416
Aftersaleservice 20 1.00 2.00 1.3500 .48936

Factorsincreasemovement 20 1.00 5.00 3.2000 1.28145
Expansionimpactonnation 20 1.00 2.00 1.3500 .48936
Benefitsofexpansion 20 1.00 2.00 1.3500 .48936
ExpansionimpactonGDP 20 1.00 2.00 1.2000 .41039
Impactonsales 20 1.00 2.00 1.3000 .47016
Iphobn7feature 20 1.00 3.00 2.3000 .80131
Iphonepopularproduct 20 1.00 4.00 1.9000 1.16529
Salesincreaseinfestival 20 1.00 2.00 1.3000 .47016
Valid N (listwise) 20
Mean value of wide variety of produces offer by various firms are 2.15. Standard
deviation of this variable is .87509. mean value of services of Apple is 1.25 and standard
deviation of the same is .44426. Customer satisfaction is the essential aspect that can influence
overall revenues of the organization. Mean value of customer satisfaction is 1.3 and standard
deviation is .47016. Prices of Apple is another variable for the study. Mean value of this variable
is 1.9 and standard deviation of the same is .55251. Mean value of expansion at worldwide is
another aspect , mean value is found 1.3000 and standard deviation is .47016. Mean value of
popularity of Iphone is 1.9 and standard deviation for the same is 1.16.
Wide range of products is the major variable missing value is 0 and valid value is 20.
Mode of this variable is 2 and median is 2. Customer satisfaction for Apple is essential variable
that determines profit of the organization. Median value of this variable is 1.00 and mode value
of the same is 1.00. variable of Samsung provide high range of competition is another part of the
study, mean value of the same is 1 and mode is 1.00.
Frequency Table
widevarietproducts
Frequency Percent Valid Percent Cumulative
Percent
Valid Samsung 4 20.0 20.0 20.0
Apple 11 55.0 55.0 75.0
Asus 3 15.0 15.0 90.0
Others 2 10.0 10.0 100.0
Total 20 100.0 100.0