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Assignment on Business plan - Ice cream

Added on - 23 Nov 2020

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An Ice cream bar inKensington(Business Plan)
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................11.0 New Business Venture...........................................................................................................11.1 Business Type........................................................................................................................11.2 Research.................................................................................................................................1PART 2............................................................................................................................................22.1 Apply McCarthy 4P's.............................................................................................................22.2 Employees / Staffs.................................................................................................................32.3 Customers / Clients................................................................................................................5PART 3............................................................................................................................................53.1 Successful of Business and Expansion opportunity for the business....................................5CONCLUSION...............................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONBusiness refers to the activity which include the purchase and sale of products andservices in order to earn money and gain profit. Business environment refers to the surroundingsof the business in which it involves and run its operations. Business environment consists of 2environment – internal environment and external environment. Business and these twoenvironmental factors influence and get influence from each other. Business plan is a writtendocument in which the nature, sales and marketing strategy of business are being written byentrepreneur(s) (McKeever, 2016). Report will highlight the business plan of new businessventure of an ice-cream bar in Kensington.PART 11.0 New Business VentureA new ice-cream bar, namely HOKEY POKEY ICE CREAM BAR is open inKensington, UK. This bar is working under the frozen food industry. This ice-cream bar providesvarious variations in ice-cream such as Gelato, Sorbet, Frozen Custard, Banana Foster, Kulfi,Halo-Halo and Ice-Cream cone. It has wide range of varieties and forms which act its USP.Company would have a competitive edge because it brings a lot of ice-cream forms and varietieswhich is new for the public.1.1 Business TypeThe type of Hokey Pokey Ice Cream Bar is Hybrid business which is combination ofmanufacturing business and service business. Company will buy raw materials and make ice-cream at its own and provides itself to its customers. The form of business is Company where itis has a separate legal entity. It is registered with company house. Also, it is easy to form. Ownerof the company has limited liability. Also, it has a lot of tax benefits (Burns and Dewhurst,2016).1.2 ResearchThe ice-cream products in frozen industry has been increasing. Value growth has beenincreasing since 2016. The ice creammarket is thus estimated at £1.4 billion in 2018, up 26%from 2013. Competitors of Hokey Pokey company are Scoop, Four Winters, Oddono's and Ben& Jerry's etc.Revenue from ice-cream market amounts to 1171.92m in 2019. The average per capitaconsumption stands at 5.8 kg in 2019. There is an increasing demand in ice-creams in UK. The1
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