Business Plan for Cafe Hearts

Business Plan

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Marketing Plan............................................................................................................................4
Financial Plan..............................................................................................................................8
Management Team and Company Structure.............................................................................12
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14
Books and Journals:..................................................................................................................14

INTRODUCTION
Every person wants to become an entrepreneur who run their own business. Business is
the activity that perform by a person for making money through selling goods or services. For
achieve success and growth in career, business plays a significant role as it helps in generating
profits (Ferrandina and Carriero, 2018). When person earn money then they become able to take
decisions regarding their future. With the help of running own business individual can purchase
anything according to their needs and requirements. To run a business a entrepreneur needs skills
and knowledge so that they can overcome with upcoming unexpected situations. So that's why in
this context, a new business is started “Cafe Hearts” to cover a business plan. In nowadays, most
successful business that run in market is cafes and restaurants. Because every person wants to eat
good food so they are prefer to go in cafes. Cafe Hearts is the small restaurants that serves fast
food to their customers. For starting a new business, owner of business needs to make a business
plan in which all things are covered. It is an important task that should be perform appropriately
so that it gives desired result. Cafe Hearts is the cafe in a town that serves fast food, drinks and
beverages to satisfy the wants of customers. They use organic products that helps in stay healthy
and fit. It is innovative idea because it takes organic products that gives same taste as fast food
gives to their customers. Their idea helps to invite more and more customers because everyone
wants to stay healthy with enjoying a good taste.
Cafe Hearts use only organic vegetables that they use from their own farms. They have
their own farms in which they are growing crops with organic method. This thing becomes an
attraction point for customers that they use their own crops for making tasty healthy food. Cafe
Hearts use traditional theme of London because they run their business in a city. Because of their
traditional theme customers get attracted. With traditional theme they cafe also use some
environment friendly products that do not harm nature such as they use wooden utensils to serve
food. Cafe focuses on less use of plastic which helps in reduction of waste. With their innovative
ideas and thoughts customer enjoying and satisfying with their services. Their décor and
ambience invites customers that they can take experience from cafe. Because of their good
environment it gives positivity to customers while enjoying food. Customer can enjoy their food
offline as well as online. They also serve delivery of food and drinks with the help of providing
online order service to customers. Customer can easily give their order through their own online
app and get delivery of fresh and tasty food.

Marketing strategy of Cafe Hearts is very simple because they use digital platform that
helps in promoting their goods and services in market place. It is very obvious that they use
digital platform for promotional activities because in current scenario digitalisation takes a
boom. Organisation can easily spread the information of their goods and service with the help of
digitalisation method because it high to ranch for attracting potential buyers. Their capacity is
higher than other promotional tools. Cafe Hearts use social media for promoting their fast food
services. In nowadays every person use social media and can easily access their cafe.
Cafe Hearts is a very innovative business because of their strategy and resources. They
has a fear of infringement of their idea. So for saving their idea it is important that they
registered in intellectual property rights. It is analysed that intangible asses are very important for
success and growth of business as it helps in increasing brand value. So that's why intellectual
property right is a tool that helps to save their innovative idea.
Patent is the next essential factor that should be kept in mind of Cafe Hearts' owner. If
cafe get patent on their composition of food ingredient then they can gain monopoly in market
and earn maximum benefits (Ontario, 2018). For taking competitive advantage in markets Cafe
Hearts need a marketing and financial plan that helps in achievement of their desired target
market. Marketing plan and financial plan is an important element that should considered in
starting of new business. It include in business plan that helps in making their business
successful. Marketing plan includes industry analysis, target customers and competitors analysis.
MAIN BODY
Marketing Plan
It is the report that outlines marketing strategy of organisation which include each and
every thing that are related to promotion of goods and services. It is the part of business plan as it
helps in formulating marketing strategies which gives a framework of future activities that are
performed in near future (Care Quality Commission, 2018). It is a blue print in which
organisation list all important activities that helps in accomplishment of goals and objectives.
Marketing plan is essential document that should be make wisely so that organisation can take
right decisions. Cafe Hearts is a new restaurant that need marketing plan for promoting their fast
food and attracting potential buyers. Marketing plan make only on the basis of mission and
vision of organisation (Babatunde and et. al., 2020). If it not relate to objective of cafe then it