Internship Report on Sales & Marketing in Marine Real Estate Ltd, DIU

This internship report, prepared by a student from Daffodil International University's Department of Real Estate, analyzes the sales and marketing activities of Marine Real Estate Ltd. The report provides an overview of the company's background, mission, vision, and organizational structure. It delves into the real estate marketing strategies, including land procurement, project design, and approval processes. The report also examines the company's target market, product and pricing strategies, promotional activities, and customer service. Furthermore, it includes a SWOT analysis, findings, and recommendations based on the internship experience, offering insights into the challenges and successes of MREL's marketing efforts. The report concludes with an analysis of customer satisfaction, findings, and recommendations to improve marketing activities.

An Internship Report
On
Real Estate Business (Sales & Marketing)
Of Marine Real Estate Ltd.
©Daffodil International University Page I

An Internship Report
On
Real Estate Business (Sales & Marketing)
Marine Real Estate Ltd.
Prepared for:
Prof .Dr. M. Mizanur Rahman
Department of Real Estate
& Treasurer
Daffodil International University
Dhaka-1207
Prepared By:
Ayesha Akter Asha
ID- 092-27-145
4th Batch
Department of Real Estate
Daffodil International University
Date of Submission: 27 June, 2012
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Letter of Transmittal
27 June, 2013
Prof. Dr. M. Mizanur Rahman
Professor, Department of Real Estate
& Treasurer
Daffodil International University
Dhaka-1207.
Subject: Application for submitting the Internship Report.
Honorable Sir,
With due respect to inform you that I would like to submit my Internship report entitled: “Sales
& Marketing Activities of Marine Real Estate Ltd. I am too much grateful to you for giving
me the opportunity to prepare this report. I strongly believe that this practical knowledge about
the Real Estate business is very useful asset in my life. I followed to put my best effort to prepare
this report according to the rules and regulations of Daffodil International University.
I hope that you would be kind enough to consider for any mistake in preparing this Internship
report.
Thanking You
Sincerely Yours
------------------------
(Ayesha Akter Asha)
ID- 092-27-145
4th batch
Department of Real Estate
Daffodil International University
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Certificate of Approval
I am pleased to certify that the Internship report on “Real Estate Business (Sales & Marketing)
Of Marine Real Estate Ltd” conducting by Ayesha Akter Asha is bearing ID No: 092-27-145
of the Department of Real Estate has been approved for presentation and defeanse/viva-voce.
Under my supervision Ayesha Akter Asha worked with the Marine Real Estate Ltd. corporate
Branch as the preparing of the Internship Report.
I am pleased to hereby certify that the data the findings presented in the report are the authentic
work of Ayesha Akter Asha.I strongly recommend the report presented by Ayesha Akter Asha
for further academic commendations and defiance/viva-voce.
Ayesha Akter Asha bears a strong moral character and a very pleasing personality. It has indeed
been a great pleasure working with her. I wish her all success in life.
…………………………
Supervisor
Dr. M. Mizanur Rahman
Professor, Department of Real Estate
& Treasurer
Daffodil International University
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Acknowledgement
I express my deep sense of gratitude to Prof. Dr.M. Mizanur Rahman, Professor, Department of
Real Estate and Treasurer and supervisor of my internship report whose enthusiastic guidance
and important observations during the entire phase of the study made it possible for me to
prepare this report.
It is my pleasure for them and my grateful appreciation goes to Md. Mizanur Rahman the
Managing Director of Marine Real Estate, for rendering me their expertise, knowledge and
giving me the opportunity of having a practical experience through this internship program.
Last but not least, I would like to thank my family friends and other who extended their helping
hands to prepare this report.
Thanks to Almighty Allah, for giving me enough strength to prepare and submit this report.
---------------------------
(Ayesha Akter Asha)
ID- 092-27-145
4th Batch
Department of Real Estate
Daffodil International University
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Executive Summary
In this report first I want to say Real Estate is a property the term property referrers to anything
that can be owned or possessed, property can be a tangible asset or an intangible asset. Tangible
asset is land, building, automobile, etc. Intangible asset is any kind of document paper such as
deed of agreement.
In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this
sector. During 1970 there were fewer than five companies in Bangladesh engaged in this
business. But now this is a booming sector of the company.
Marine Real Estate Ltd. started its journey in 2009. MREL is our environmentally responsible
response to the rapid spate of urbanization in Bangladesh. Pressures of urbanization in this
country are compounded by the unfavorable land man ration. It has embarked upon a mission to
make the maximum use of minimum land being sensitive to both environmental concerns and
social continuity. Marine Real Estate Ltd. at Corporate Branch has currently 35 employees,
including drivers & peons.
As a mandatory requirement of BRE program, I completed my internship at MREL. I was
working there at marketing department for three months and my prime objective was to know
about the marketing activities of MREL. The purpose of this internship report is to analyze
marketing activities in the real life situations of an organization. The organizational part consists
of objectives, mission, vision, departments of MREL.
This internship report covers the analysis of marketing activities of MREL; where, it presents
how MREL’s select their target market. After that MREL offers products to their target
customers and set a price for the offered product. Then MREL decides several policies for the
target customers for their offered products. This report contains the feature information about
MREL’s overall marketing activities.
At the concluding part of the report, it is covering the important findings about MREL. Also,
possible suggestions are given by own point of view. Finally, this total report will help to
describe, the marketing activities done by Marine Real Estate Limited.
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Content
Chapter
Name
Topics Page No.
Chapter One Introduction 1-6
1.1 Introduction 2
1.2 Background 2
1.3 Scope of The Study 3
1.4 Objective of the study 3
1.5 Methodology 4
1.6 Relation of the study 5
1.7 Limitation 5-6
Chapter
Tow
Profile of the Organization 7-20
2.1 Introduction of Marine Real Estate Ltd. 8
2.2 Mission & Vision of MREL 8
2.3 Objectives Of The Company 9
2.4 Projects Features 9
2.5 Business Philosophy 10
2.6 Projects Facilities 10
2.7 Terms & Condition 10-11
2.8 Organizational Overview 12
2.9 Departments of the company 13-14
2.10 Sales Promotional Activities 15-17
2.11 Location Map of Marine Real Estate Ltd 18
2.12 Layout Plan of Marine Real Estate Ltd 19
2.13 Price List of Marine Real Estate Ltd. 20
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Chapter
Three
Real Estate Marketing Strategy of MREL 21-30
3.1 Operation of the Real Estate Business 22
3.2 Land Procurement 22
3.3 Project Design Preparation 22
3.4 Project Approval 23
3.5 General terms and conditions of allotment 23
3.6 Installment Collection 24
3.7 Customer Service 24
3.8 Activities of marketing department 25-28
3.9 SWOT Analysis of the company 29-30
Chapter
Four
Findings & Analysis 31-32
4.1 Major Findings About The Satisfaction On Land Owners
Of MREL
32
4.2 Major Analysis About The Satisfaction On Land Owners
Of MREL
32
Chapter
Five
Conclusion & Recommendations 33-40
5.1 Recommendation 34
5.2 Conclusion 34
Reference 35
Abbreviations 36
Questionnaires 36-40
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Chapter One
Introduction
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1.1 Introduction
The Real Estate sector is experiencing significant changes. “Professionalism” is the key words
for success, nowadays and in the year to come only those companies which have a total
commitment to this sector will success. Marine Real Estate Ltd (MREL) has started fully fledged
operation in real estate sector in 2009 with the intention to take care of the housing needs in this
future Mega City.
MREL started to look for safe & sound, calm & quiet and above all, a hassle-free living space.
This stands MREL in good position for delivering top quality land or plot. MREL ensure full
fledged after sales service support to their customers, backing them even in their smallest needs.
It is only logical that the customer feels very much at home with real value investment.
For completing my BRE degree Internship Report is one of the parts of the final semester of the
Department of Real Estate, Daffodil International University. This is a study on Sales &
Marketing Activities of Marine Real Estate Ltd. It was a chance for me to learn about the
management of sales and marketing and how satisfying the customers.
1.2 Background
Bachelor of Real Estate (BRE) is a specialized program. Firstly Daffodil International University
arranges a four year specialized program to provide some efficient graduates in the real estate
business sector of the country. The whole program design is not limited within the theoretical
boundary but it also extends to the practical exposure through the REHAB Fair, Company visit,
and an internship program.
The BRE program requires a mandatory internship program of three month attachment with an
organization followed by writing a report. I have got an opportunity to do my internship program
at Marine Real Estate Limited (MREL).
Real Estate firm is a service oriented organization. The outcome of this report is the result of
enormous supportive effort with a group of personnel of the organization along with the
executives, managers and my respective supervisor teacher.
This internship report has been prepared on the basis of my academic and practical experience in
the real estate marketing activities.
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I have tried my best to utilize the opportunity to enrich my knowledge of real estate sector and
incorporate it with the theoretical course.
1.3 Scope of the Study
The report is written based on an evaluation of the sales and marketing activities of MREL. Here
marketing activities regarding to real estate business mention into the report. How targets its
market and develops several marketing policies for their target customer that will be found. This
report contains the information about the target market, product, pricing, offer letter, policy
implantation and sales planning by MREL. To analyze the marketing activities of MREL,
adequate information has been gathered and summarize as possible. Because it is important that,
to get a transparent view of MREL marketing activities; we need to know what MREL wants to
do and how they will do for their target customers. To know about this information from MREL,
this report will carry on significant part.
The scopes of the study area:
1) Maintain a good relation between Employs & management.
2) Improving an effective work station design.
3) Effective marketing layout designing.
4) Efficient handling of employees.
5) Handling & setting the employees according to their work.
6) Maintaining the link in an effective manner.
1.4 Objectives of the Study
The main objective of the study is to find out the sales and marketing activity of Marine Real
Estate Ltd. Especially the objectives of the study are as follows:
1. To identify the target market of Marine Real Estate Ltd.
2. To identify the buyers status and profession.
3. To analyzed the land buying strategies from original land owner.
4. To identify the original project of the land area.
5. To describe product and pricing strategies of MREL.
6. To know the consumer’s satisfaction about the price.
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7. To describe promotional activities of MREL
8. To find out the payment procedure of the land.
9. To know the consumer’s opinion about the apartment.
10. To identify problems to the marketing activities of MREL.
11. To make some suggestions to solve the problems.
1.5 Methodology
• Sources of Data
To prepare the report data have been collected from primary and secondary sources.
Primary Data:
i. Employees of Marine Real Estate Ltd.
ii. Customers of the Marine Real Estate Ltd.
Secondary Data:
i. Office operational guidelines of MREL.
ii. Product and service brochures of MREL.
iii. Previous record files of MREL.
iv. REHAB newsletter and journal.
v. Real Estate related book.
vi. A report published in the real estate fair.
vii. Newspapers.
viii. Different circulars of Marine Real Estate Ltd.
ix. Internet.
 Method of Administrating the Questionnaire:
The major tool of data collection was the questionnaire that includes simple,
straightforward, close-ended questions.
 Sample Design:
Target Population Identification: Data have been collected from the employees of MREL and
the customers who have purchased apartments from MREL.
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