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Internship Report On Real Estate Business PDF

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An Internship Report
On
Real Estate Business (Sales & Marketing)
OfMarine Real Estate Ltd.

©Daffodil International UniversityPage I
An Internship Report
On

Real Estate Business (Sales & Marketing)

Marine Real Estate Ltd.

Prepared for:

Prof .Dr. M. Mizanur Rahman

Department of Real Estate

& Treasurer

Daffodil International University

Dhaka-1207

Prepared By:

Ayesha Akter Asha

ID- 092-27-145

4
thBatch
Department of Real Estate

Daffodil International University

Date of Submission: 27 June, 2012

©Daffodil International UniversityPage II
Letter of Transmittal
27 June, 2013

Prof. Dr. M. Mizanur Rahman

Professor, Department of Real Estate

& Treasurer

Daffodil International University

Dhaka-1207.

Subject: Application for submitting the Internship Report.

Honorable Sir,

With due respect to inform you that I would like to submit my Internship report entitled:“Sales
&Marketing Activities of Marine Real Estate Ltd.I am too much grateful to you for giving
me the opportunity to prepare this report. I strongly believe that this practical knowledge about
the Real Estate business is very useful asset in my life. I followed to put my best effort to prepare
this report according to the rules and regulations of Daffodil International University.

I hope that you would be kind enough to consider for any mistake in preparing this Internship
report.

Thanking You

Sincerely Yours

------------------------

(Ayesha Akter Asha)

ID-092-27-145

4
thbatch
Department of Real Estate

Daffodil International University

©Daffodil International UniversityPage III
Certificate of Approval
I am pleased to certify that the Internship report on “Real Estate Business (Sales & Marketing)
Of Marine Real Estate Ltd” conducting byAyesha Akter Ashais bearingID No: 092-27-145
of the Department of Real Estatehas been approved for presentation and defeans e/viva-voce.
Under my supervision Ayesha Akter Asha worked with the Marine Real Estate Ltd. corporate
Branchas the preparing of the Internship Report.

I am pleased to hereby certify that the data the findings presented in the report are the authentic
work of Ayesha Akter Asha.I strongly recommend the report presented by Ayesha Akter Asha
for further academic commendations and defiance/viva-voce.

Ayesha Akter Asha bears a strong moral character and a very pleasing personality. It has indeed
been a great pleasure working with her. I wish her all success in life.

..............................

Supervisor

Dr. M. Mizanur Rahman

Professor, Department of Real Estate

& Treasurer

Daffodil International University

©Daffodil International UniversityPage IV
Acknowledgement
I express my deep sense of gratitude to Prof. Dr.M. Miza nur Rahman, Professor, Department of
Real Estate and Treasurer and supervisor of my internship report whose enthusiastic guidance
and important observations during the entire phase of the study made it possible for me to
prepare this report.

It is my pleas ure for them and my grateful appreciation goes to Md. Mizanur Rahman the
Managing Director of Marine Real Estate, for rendering me their expertise, knowledge and
giving me the opportunity of having a practical experience through this internship program.

Last but not least, I would like to thank my family friends and other who extended their helping
hands to prepare this report.

Thanks to Almighty Allah, for giving me enough strength to prepare and submit this report.

---------------------------

(Ayesha Akter Asha)

ID- 092-27-145

4
thBatch
Department of Real Estate

Daffodil International University

©Daffodil International UniversityPage V
Executive Summary
In this report first I want to say Real Estate is a property the term property referrers to anything
that can be owned or possessed, property can be a tangible asset or an intangible asset. Tangible
asset is land, building, automobile, etc. Intangible asset is any kind of document paper such as
deed of agreement.

In Bangladesh, the real estate business started in 1964. Ispahani Group was the pioneer in this
sector. During 1970 there were fewer than five companie s in Bangladesh engaged in this
business. But now this is a booming sector of the company.

Marine Real Estate Ltd. started its journey in 2009. MREL is our environmentally responsible
response to the rapid spate of urbanization in Bangladesh. Pressures of urbanization in this
country are compounded by the unfavorable land man ration. It has embarked upon a mission to
make the maximum use of minimum la nd being sensitive to both environmental concerns and
social continuity. Marine Real Estate Ltd. at Corporate Branch has currently 35 employees,
including drivers & peons.

As a mandatory requirement of BRE program, I completed my internship at MRE L. I was
working there at marketing department for three months and my prime objective was to know
about the marketing activities of MRE L. The purpose of this internship report is to analyze
marketing activities in the real life situations of an organization. The organizational part consists
of objectives, mission, vision, departments of MREL.

This internship report covers the analysi s of marketing activities of MREL; where, it presents
how MREL’s select the ir target market. After that MRELoffers products to their target
customers and set a price for the offered product. Then MRELdecides several policies for the
target customers for their offered products. This report contains the feature information about
MREL’s overall marketing activities.

At the concluding part of the report , it is covering the important findings about MREL. Also,
possible suggestions are given by own point of view. Finally, this total report will help to
describe, the marketing activities done by Marine Real Estate Limited.

©Daffodil International UniversityPage VI
Content
Chapter
Name

Topics
Page No.
Chapter One
Introduction1-6
1.1
Introduction2
1.2
Background2
1.3
Scope of The Study3
1.4
Objective of the study3
1.5
Methodology4
1.6
Relation of the study5
1.7
Limitation5-6
Chapter
Tow

Profile of the Organization
7-20
2.1
Introduction of Marine Real Estate Ltd.8
2.2
Mission & Vision of MREL8
2.3
Objectives Of The Company9
2.4
Projects Features9
2.5
Business Philosophy10
2.6
Projects Facilities10
2.7
Terms & Condition10-11
2.8
OrganizationalOverview12
2.9
Departments of the company13-14
2.10
Sales Promotional Activities15-17
2.11
Location Map of Marine Real Estate Ltd18
2.12
Layout Plan of Marine Real Estate Ltd19
2.13
Price List of Marine Real Estate Ltd.20
©Daffodil International UniversityPage VII
Chapter
Three

Real Estate Marketing Strategy of MREL
21-30
3.1
Operation of the Real Estate Business22
3.2
Land Procurement22
3.3
Project Design Preparation22
3.4
Project Approval23
3.5
General terms and conditions of allotment23
3.6
Installment Collection24
3.7
Customer Service24
3.8
Activities of marketing department25-28
3.9
SWOT Analysis of the company29-30
Chapter
Four

Findings & Analysis
31-32
4.1
Major Findings About The Satisfaction On Land Owners
Of MREL

32

4.2
Major Analysis About TheSatisfaction On Land Owners
Of MREL

32

Chapter
Five

Conclusion & Recommendations
33-40
5.1
Recommendation34
5.2
Conclusion34
Reference
35
Abbreviations
36
Questionnaires
36-40
©Daffodil International UniversityPage VIII
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