An investigation into the rise of Primark

An investigation into the rise of Primark
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An investigation into the rise of Primark
EXECUTIVE SUMMARY.......................................................................2
1.0 TERMS OF REFERENCE..............................................................................................4
2.0 PROCEDURE..................................................................................................................4
2.1 BOOKS, WEBSITES AND JURNALS.............................................................................4
3.0 FINDINGS........................................................................................................................5
3.1 BRIEF INTRODUCTION TO THE ORGANIZATION.......................................................5
3.2CURRENT PRODUCT PORTOFOLIO AND STORE LOCATIONS................................5
Task 1 Compile a timeline diagram which outlines the major development the
organisation has faced since its launch in 1969....................................................................5
Task 2 Describe its current product and store location portfolio...........................................5
3.3 HOW PRIMARK HAS PLANNED,COMMUNICATED,MONITORED AND
REVIEWED PREVIOUS ATTEMPTS TO RESOLVE It'S PROBLEMS..............................16
Task Investigate and discuss how Primnark has planed,communicated, monitored and
reviewed previous attempts to resolve problems whit suppliers.........................................16
3.4 PRIMARK CURENT PRPBLEMS; NATURE, SCOPE AND IMPACT..........................16
Task Describe the nature, scope and impact of any current problem/s facing Primark....16
Describe a problem, its nature, scope and impact..............................................................16
3.5 ANALYSIS OF PRIMARK..............................................................................................16
3.5.1 SWOT ANALYSIS.......................................................................................................16
3.5.2 PESTLE ANALYSIS....................................................................................................17
3.5.3 STAKEHOLDERS ANALYSIS....................................................................................17
PROBLEM SOLVING..........................................................................................................19
4.0 CONCLUSION...............................................................................................................19
Task Using your research information undertake an analysis of the causes of the
problem/s at Primark by using the following models...........................................................19
4.1SITUATION OF ORGANIZATIONS................................................................................19
Task Based on your analysis draw a conclusion that clearly identifies the main issues
faced by Primark..................................................................................................................19
4.2 ORGANISTION CONCERN..........................................................................................19
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4.3PROBLEM SOLVING.....................................................................................................19
Gather and interpret information to solve a problem...........................................................19
Evaluate options to make a decision...................................................................................19
Plan, monitor and review the implementation and communication of decisions.................20
5.0 OPTION.........................................................................................................................20
5.1 PLAN FOR SUPLIERS..................................................................................................20
Task Suggest possible business options that enables decision makers at Primark to
resolve the problems identified in your report......................................................................20
6.0 APPENDICE..................................................................................................................20
7.0 ACKNOWLEDGEMENTS..............................................................................................20
8.0 REFERENCE LIST........................................................................................................20
9.0 BIBLIOGRAPHY............................................................................................................20
Bibliography.........................................................................................................................20
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Executive summary
The purpose of the paper is to understand the existing state of the fast fashion
company, Primark through the identification of its problems, concerns and problem
addressing techniques. The paper discussed about the popular clothing and accessory
brand, Primark, which started its operation in Ireland. The brand expanded globally by
the strategy of offering trendy clothes with affordable pricing. The offerings of the
company is solely focussed on the changing fashion choices of target population. The
paper identified various problems of the company, ineffective communication strategy,
partially effective auditing process, inclusion of sustainability in the complete process of
supply chain and perceived notion about fashion brands, being unethical, lower quality
and unsustainable.
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1.0 Terms of reference
The CEO of PRIMARK requested a report to be written on the 5/6/2019. The purpose of
the report is to examine the fall and rise of PRIMARK. The researcher from COMZOO
CONSULTANS LTD completed this report. The problems are to be identified using a
SWOT analysis, PESTLE and STAKEHOLDER analysis. The conclusion will draw
together the analysis and identify the main problems. The report will also offer
recommendations for future development. The report will be completed by12/7/2019.
2.0 Procedure
The report for understanding the existent plans and strategies of Primark was
undertaken by researching about the company through secondary research followed by
the understanding about existent problems of the company.
2.1 Books, websites and journals
Gano, D. (2011) Seven steps to effective problem solving and strategies for personal
success. 1st edn. EBook: Reality Charting.
Belton, V. and Stewart, T.J. (2001) Multiple criteria decision analysis: An integrated
approach. 2nd edn. Boston, MA: Kluwer Academic Publishers.
Mayer, R.E. (1992) Thinking, problem solving, cognition. 2nd edn. New York:
W.H.Freeman & Co.
https://fashionunited.uk/primark-sustainability
http://businesscasestudies.co.uk/primark/engaging-with-stakeholders/what-is-a-
stakeholder.html
https://www.localdatacompany.com/blog/primark-whats-the-secret-to-its-success
https://stores.primark.com/index.html#
Essential
Adair, J. (2013) Decision making and problem solving strategies. 2nd edn. London:
Kogan Page.
Proctor, T. (2009) Creative problem solving for managers: Developing skills for decision
making and innovation. 3rd edn. New York: Routledge.
Recommended
Belton, V. and Stewart, T.J. (2001) Multiple criteria decision analysis: An integrated
approach. 2nd edn. Boston, MA: Kluwer Academic Publishers.
Mayer, R.E. (1992) Thinking, problem solving, cognition. 2nd edn. New York:
W.H.Freeman & Co.
McClelland, D.C. and C, D. (1988) Human motivation. Cambridge, England: Cambridge
Universitry Press.
SMART goals (2016) Available at: https://www.projectsmart.co.uk/smart-goals.php
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(Accessed: 25 July 2016).
Van Emden, J. and Becker, L. (2014) Presentation skills for students. Basingstoke:
Palgrave Macmillan.
Websites
http://theproblemsite.com
http://www.studygs.net/problem
CMI (2012) Henry Laurence Gantt: the Gantt chart. Available at:
https://www.managers.org.uk/~/media/Campus%20Resources/Henry%20Laurence
%20Gantt%20-%20The%20Gantt%20Chart.ashx
Institute of Leadership and Management (no date) Https://www.I_l_m.Com/. Available
at: https://www.i_l_m.com
Poster presentation (2015) Available at:
http://serc.carleton.edu/NAGTWorkshops/assess/poster.html
3.0 Findings
3.1 Brief introduction of the organization
The Irish clothing distributor Primark is located on the regions like, Ireland, United
Kingdom, Germany, Austria, Portugal, the Netherlands and Spain. The main office of
Primark is located in Dublin. The fast fashion brand, Primark have expanded its
business with the popularity in Ireland. Primark expanded to United Kingdom after its
home country. The fashion company spread across the global with the strategy of
internationalization and the offerings of trendy clothes and affordable pricing. The
international fashion retailer offers beauty, homeware and fashion products through its
stores in 368 plus locations in the globe. It is known for offering high value of trending
clothing and accessories with affordable pricing structure. The fast fashion retailer
sources their garments from the factories of Bangladesh, India, Vietnam and China due
to the presence of lower cost of material and labour. Primark aims at satisfying the
changing preferences of the customers by sourcing from a strategic assortment of
factories/manufacturers of the world.
Task Compile a timeline diagram which outlines the major development the
organisation has faced since its launch in 1969.
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