An Investigation into the Rise of Primark

An investigation into the rise of Primark
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An investigation into the rise of Primark
EXECUTIVE SUMMARY.......................................................................2
1.0 TERMS OF REFERENCE..............................................................................................4
2.0 PROCEDURE..................................................................................................................4
2.1 BOOKS, WEBSITES AND JOURNALS..........................................................................4
3.0 FINDINGS........................................................................................................................5
3.1 BRIEF INTRODUCTION TO THE ORGANIZATION.......................................................5
3.2CURRENT PRODUCT PORTFOLIO AND STORE LOCATIONS...................................5
Task 1 Compile a timeline diagram which outlines the major development the
organisation has faced since its launch in 1969....................................................................5
Task 2 Describe its current product and store location portfolio...........................................5
3.3 HOW PRIMARK HAS PLANNED, COMMUNICATED, MONITORED AND
REVIEWED PREVIOUS ATTEMPTS TO RESOLVE It'S PROBLEMS..............................16
Task Investigate and discuss how Primark has planed, communicated, monitored and
reviewed previous attempts to resolve problems whit suppliers.........................................16
3.4 PRIMARK CURRENT PROBLEMS; NATURE, SCOPE AND IMPACT.......................16
Task Describe the nature, scope and impact of any current problem/s facing Primark....16
Describe a problem, its nature, scope and impact..............................................................16
3.5 ANALYSIS OF PRIMARK..............................................................................................16
3.5.1 SWOT ANALYSIS.......................................................................................................16
3.5.2 PESTLE ANALYSIS....................................................................................................17
3.5.3 STAKEHOLDERS ANALYSIS....................................................................................17
PROBLEM SOLVING..........................................................................................................19
4.0 CONCLUSION...............................................................................................................19
Task Using your research information undertake an analysis of the causes of the
problem/s at Primark by using the following models...........................................................19
4.1SITUATION OF ORGANIZATIONS................................................................................19
Task-Based on your analysis draw a conclusion that clearly identifies the main issues
faced by Primark..................................................................................................................19
4.2 ORGANISATION CONCERN........................................................................................19
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4.3PROBLEM SOLVING.....................................................................................................19
Gather and interpret information to solve a problem...........................................................19
Evaluate options to make a decision...................................................................................19
Plan, monitor and review the implementation and communication of decisions.................20
5.0 OPTION.........................................................................................................................20
5.1 PLAN FOR SUPPLIERS................................................................................................20
Task Suggest possible business options that enable decision-makers at Primark to
resolve the problems identified in your report......................................................................20
6.0 APPENDICES 20
7.0 ACKNOWLEDGEMENTS..............................................................................................20
8.0 REFERENCE LIST........................................................................................................20
9.0 BIBLIOGRAPHY............................................................................................................20
Bibliography.........................................................................................................................20
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EXECUTIVE SUMMARY
The intent behind this study was to analyse the rise of Primark and in course of doing
so, the intent was also to investigate the problems faced by Primark. Based on the
SWOT Analysis, PESTEL Analysis and Stakeholder Analysis, the study was able to find
the top concerns now for Primark. Hence, Primark needs to have concerns about
marketing communication as they currently rely just on word-of-mouth publicity. In a
rapidly changing marketing environment, there is a need for a proactive approach
towards marketing practices, environmental performance and supplier relationship
management. One of the growing concerns for Primark is practising ethical and
sustainable business.
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1.0 TERMS OF REFERENCE
This report is in response to the request being made by the CEO of Primark. The
request was received on the 5th of June 2019. A researcher from the “COMZOO
CONSULTANTS LTD” is completing this report. Different types of analysis such as
SWOT, PESTEL and STAKEHOLDER analysis are being done to analyse the
problems. The conclusion can be helpful in identifying the problems. The report also
recommends a few points for future development. This report is expected to be
completed by 12th of July 2019.
2.0 PROCEDURE
This report is entirely based on secondary resources like the company’s official website,
and other website articles. Moreover, it takes help from various journals and books.
2.1 BOOKS, WEBSITES AND JOURNALS
Books:
Anguelov, N., 2015. The dirty side of the garment industry: fast fashion and its negative
impact on the environment and Society. CRC Press.
Gardetti, M.A. and Torres, A.L., 2017. Sustainability in fashion and textiles: values,
design, production and consumption. Routledge.
Websites:
Primark.com 2019. Primark UK | Homepage. [online] Primark.com. Available at:
https://www.primark.com/en/ [Accessed 10 Jul. 2019].
Fashionunited.uk 2019. Case study on Primark sustainability, ethics, supply chain..
[online] Fashionunited.uk. Available at: https://fashionunited.uk/primark-sustainability
[Accessed 15 Jul. 2019].
Journals:
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Caro, F. and Martínez-de-Albéniz, V., 2015. Fast fashion: Business model overview and
research opportunities. In Retail supply chain management (pp. 237-264). Springer,
Boston, MA.
Harris, F., Roby, H. and Dibb, S., 2016. Sustainable clothing: challenges, barriers and
interventions for encouraging more sustainable consumer behaviour. International
Journal of Consumer Studies, 40(3), pp.309-318.
Rieple, A., Gander, J., Pisano, P. and Haberberg, A., 2015. UK fashion designers
working in micro-sized enterprises; attitudes to locational resources, their peers and the
market. Industry and innovation, 22(2), pp.147-164.
Rutter, C., Armstrong, K. and Cano, M.B., 2017. The epiphanic sustainable fast fashion
epoch. In Sustainability in Fashion (pp. 11-30). Palgrave Macmillan, Cham.
3.0 FINDINGS
3.1 BRIEF INTRODUCTION TO THE ORGANIZATION BASED ON TIMELINE
DIAGRAMWHICH OUTLINES THE ORGANISATIONS MAJOR DEVELOPMENTS
FROM 1969TO 2019
An Ireland based clothing retailer Primark has its existence in many parts of the
world such as the United Kingdom, Austria, Germany, the Netherlands, Portugal and
Spain. The company is headquartered in Dublin. The success attained in the home
country encouraged Primark to expand to other parts of the world(Primark.com 2019).
Hence, Primark followed the growth strategy and started looking at other potential
business destinations. The United Kingdom was one of the first countries where Primark
established and expanded its business. Internationalisation was being adopted as the
strategy to enter foreign locations. One of the major reasons why Primark has a god
exists in foreign countries is its capability to innovate and offer trendy clothing,
homewares and other accessories. Primark appears to possess a good understanding
of ways, which help to reduce the overall production cost. Sourcing materials from
mainly Asian countries as part of such excellence of Primark. Primark has its suppliers
in Bangladesh, China, India and Vietnam as due to low material cost and labour wages
in these countries(Primark.com 2019).
Task Compile a timeline diagram, which outlines the major development the
organisation has faced since its launch in 1969.
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