Managing Cultural Diversity in Amazon UK Warehouses - A Case Study | Desklib
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Learn about the impact of cultural diversity on organizational management in Amazon UK warehouses through a case study. Explore the literature review on organizational culture, workforce diversity, and intra-group conflict. Discover the research objectives and questions, methodology, and limitations.
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TOPIC Submission Coversheet Student ID Number and Name PROPOSAL TOPIC and (if you have it) Title/Top Level Research Question TOPIC An investigation of cultural diversity on organizational management – case study of Amazon warehouses UK Module Title Business and Management Dissertation: PART 1 (proposal 3000 words) Module Code(listed on Moodle and in LTAFP) Module Convenor Academic Declaration: Students are reminded that the electronic copy of their essay may be checked, at any point during their degree, with Turnitin or other plagiarism detection software for plagiarised material. Word CountDate Submitted 1
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Table of Contents Title of Topic/Project Proposal....................................................................................................................3 Introduction.................................................................................................................................................3 Aim of the research project.....................................................................................................................4 Research Objectives and Research Question(s).......................................................................................4 Literature Review........................................................................................................................................4 Organizational culture.............................................................................................................................4 Workforce diversity.................................................................................................................................7 Intra-group conflict, organizational culture, and diversity.......................................................................9 Methodology...............................................................................................................................................9 Research paradigm..................................................................................................................................9 Research tools.......................................................................................................................................10 Ethics.....................................................................................................................................................11 Data analyses.........................................................................................................................................11 Limitations.............................................................................................................................................11 Appendices..............................................................................................................................................20 References..............................................................................................................................................21 2
Title of Topic/Project Proposal An investigation of cultural diversity on organizational management – case study of Amazon warehouses UK Introduction Globalization and the free access at labor market determined in the last decade the access of cross-cultural employees on various organizations worldwide and, consequently in UK. The management of cross-cultural interactions become nowadays a necessity in business environment. Even the business operates through outsourcing processes in a new country or establish operations abroad, the managers must acknowledge and consider that there are cultural differences in these will significantly influence the organization strategies and overall performance. Cultural diversity must be considered and analyzed in the current business context, whereemployeescomingfromvariousculturesmustbeintegratedproperlyand managed towards the achievement of organization objectives. The aim of the current research is to review the current literature related to the management of diverse workforce and determine its impact on business management. Cultural diversity in the workplace will influence in a negative or positive way on business management and can be influenced by the degree in which the leaders are able to deal with this aspect, with focus on minimizing the negative impact (Martin, 2014). As many other warehouses in UK, Amazon had until few years a monocultural structure, but currently become an employer of people from various cultures and countries. An issue that must be considered is the impact of workforce cultural diversity on the 3
business management and what are the best solutions for managers to integrate the cultural differences to develop multicultural teams ready to deliver in an efficient way the business objectives. Aim of the research project Current paper aims to evaluate the degree in which a diverse workforce determines changes on management activities and organizational culture within organizations. A case study Amazon UK warehouses were selected, as organizations where multicultural employees are working. Research Objectives and Research Question(s) Based on investigations related to influence of a diverse workforce on management processes and organizational culture, the research questions are: 1)in which extent a multicultural diverse workforce changes an organizational culture? 2)how the cross-cultural workforce can be effectively managed? 3)what tools and processes can warehouse managers use to minimize the negative impacts of workforce cultural diversity and to maximize its integration in organization Literature Review Search keywords: workforce, cross cultural diversity, integration, Hofstede, multicultural diversity Organizational culture 4
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Culture is considered nowadays an important and integral constituent in the organizational research (Kartolo and Kwantes, 2018). Even there are multiple definitions of the organizational culture in the literature, a general viewpoint can be identified, outlining that organizational culture reveal and is influenced by values, attitudes, expectations commonly possessed by the members of the organization, being approached as unconscious basic assumptions of the organization associates(Schein, 2004). These basic assumptions are visible through shared behaviours and artifacts (Brettel et. al., 2015). Hofstede (1991) defined culture as “the collective programming of the human mind that distinguishes the members of one human group from those of another, adding that a culture can be understand as a system of valued held in a collective way. Organizational culture similarity has been identified as being associated in a positive manner with the organization performance (Schein, 1995). Organizational culture has a dual influence, at organizational and employee level, being seen as a power that keeps organizations together (Goffee and Jones, 1996), aspect that holds a significant importance in the success or breakdown of a certain organization in different business areas, including the implementation of its strategy (Vaara et. al., 2010), organizational development and in the processes linked with mergers and acquisitions (Weber, 1996). Organizational culture impact on employee’s performance is visible in job performance and the intention to remain within the organization (staff loyalty or turnover intention) (Murphy et. al., 2013). According to Cooke and Szumal (1993) the organizational culture reveals two important constituents: the shared expectations from behavioural perspective and the normative beliefs. Normative beliefs are linked with the individual beliefs and knowledge in relationship with what is expected from the members of a certain group or organization (Fishbein, 1972), while the shared behavioural expectations are determined by the normative beliefs and defines the set of expected and shared behaviours from the members of a certain group or organization (Cooke and Szumal, 1993). The behavioural norms mention the expected way in which the group members are expected to deal with their 5
tasks, create standards that need to be adhered by the members and support the members to assess as appropriate or inappropriate various interactions (O’Reilly, 1989). Further dimensions of the culture were theorized by Cooke and Szumal (1993): a) the focus on behavioural norms linked to tasks versus people (in which extent the organization is concerned about the quality of the tasks performed by the employees or about the quality of the relationships between the organization members); b) the focus on behavioural expectations meant to protect the personal status in comparison with behavioural expectations that satisfies higher placed needs of the employees. The outcome of the model based on the two above mentioned dimensions is a framework that outlines 3 main clusters of cultural norms: constructive, aggressive – defensive and passive – defensive, resulting in 12 styles of organizational culture (detailed in Appendix 1). Constructive culture normsdemonstrates and organizational culture in which the individuals are expected to interact and develop evocative relationships fact that contributes to the tasks approach in a manner that covers the organizational and group needs. The organizations with constructive culture norms promote the team effort and recognition of task performers with a reasonable treatment for every member within the organization (Cooke and Rousseau, 1988). Organizations with the constructive culture norms shows positive outcomes as an increased level of performance, low level of employees’ turnover and a high degree of job satisfaction (Klein, 2011). Passive-defensive culture normsdemonstrates and organizational culture in which the members belief is that they must create relationships and cooperate with other employees in the manner that will not threat own status and/or security. Therefore, in this kind of organizational cultures the approval is seek for the behaviour, traditional values are promoted, a high dependency on the individuals perceived as authority in the organization, while the responsibility is avoided to prevent and minimize potential mistakes (Cooke and Rousseau, 1988). The effect of these passive-defensive culture norms is a decreased level of leadership, decreased level of wellbeing of the staff and increased levels of turnover (Balthazard et. al., 2006). 6
Aggressive-defensive culture normsdemonstrates and organizational culture in which the members are concentrated on tasks and tackle them in ways that will ensure the protection of own status and security. The organization members are encouraged to do the allocated tasks at a minimum acceptable eroding the need of meaningful interactions and relationships within the organization (Cooke and Rousseau, 1988). The organizations with aggressive-defensive culture norms will notice a certain level of performance but does not struggle for excellence in individual performance, with same impact on organizational performance and low levels of innovation (Cooke and Rousseau, 1988). The tasks are valued against relationships in this organizations, therefore this workplace might be hostile for minorities (Steele, 1997). Workforce diversity Workforce structure has been transformed in an accelerated way in the last 3 decades due to immigration increase and the globalization of organizations, trends that determined an increased level of demographic diversity within companies (Chuang et. al., 2004). Diversity includes various characteristics and experiences of an organization workforce that influence in a positive or negative way the company performance. As result, every organization must consider diversity as a significant point focus to create competitive advantages on the market. Moreover, the management must consider the value added by a working environment multicultural friendly, to promote an inclusive workplace (Mazour, 2010). The existing research outline five main demographic attributes that have impact on organizational management: age, gender, functional and educational background, race, role in organization (Williams abd O’Reilly, 1998). The impact and effects of these attributes are present in the literature, with various findings. According to Lawrence (1997) organizations must pay attention not only to the relationship between diversity and teams results but at the same time the teams process variables. Current research focuses on the intragroup processes, in diversity context as the addition of the previous research. Organizational culture is considered for the investigation due to its contribution, as contextual factor, to the group processes 7
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(Williams and O’Reilly, 1998). As organizational culture shapes the individual’s behaviour it is considered as being impacted by the diverse groups’ interactions. According to Chatman et. al. (1998) considering the employees from the collectivistic oriented organizations, employees that are different from the others (age, race, gender) tend to have less face-to-faceinteractions, preferring the written communications with less conflicts. The findings are linked to the self-categorization mechanisms that generates, in collectivistic oriented organizations, an increased importance of organizational belonging in comparison with attributes that differentiate the employees. As results, the employees are encouraged to consider themselves as part of the group. Conflicts are noticed when the group members sense inconsistencies that are not compatible with own values or desires (Boulding, 1963). Previous research on conflict topic outlines its negative influence on the group or organization performance (March and Simon, 1958). The recent investigations revealed more of the conflict influence on groups performance. Thus, recent studies identify two main categories of conflict the task related one and the relationship one (Simons and Peterson, 2000). The first category task related conflict is linked to the disagreement between the members of a group in relationship with tasks, their importance, the decision-making areas, processes, and procedures. The second category of conflict, the relationship one, is linked to interpersonal disagreements between the group members that leads to hostility, tensioned relations, and irritations (Jehn, 1995). The effects of the two types of conflict are different impact on the group performance: a) the task related conflict is associated with positive effects and can enhance the tasks completion, only in case of non-routine tasks (Jehn, 1995); b) the relationship related conflicts have negative impact on group performance as the group members attention is focused on each other and not on tasks to be completed, contributing to stress and anxiety levels (Jansen et. al., 1999). From the literature review it was noticed an agreement between authors related to the negative effect of relationship conflict on group performance, while the task related conflict shows both positive (Jehn, 1995) and negative (Lovelace et. al., 2001) impact on group performance. Furthermore, according to Jehn and Chatman (2000) groups that owns a high degree of task related conflicts and low levels of 8
relationship related conflicts demonstrated a better performance and satisfaction. Referring at group diversity, the studies shown that the group configuration influences in a significant manner the intra-group conflict, the size of the conflict being influenced by the diversity degree among the group (Pelled et. al., 2001). As the previous studies demonstrated the key impacts of diversity in intra group conflicts, it arises the need to clarify the factors that can decrease the impact. Intra-group conflict, organizational culture, and diversity The fit between a person (employee) and the organization (employer) is frequently assessed through the congruence between the person values and the organizational values perceived by the respective person. A well-known tool applied in the context or organizational culture congruence is OCP (Organizational Culture Profile) (O’Reilly et. al., 1991). The instrument make use of 54 articles grouped into 8 factors used in the analysis (detailed in Appendix 2). The main assumption of OCP is the fact that a certain organization can be described (when discussing about organizational culture) in terms of cultural values restricted to 7 dimensions (Chatman and Jehn, 1994): innovativeness, respect for people, stability, attention to detail, team orientation, result orientation and aggressiveness. According to Rousseau (1990) a further classification of the 7 domains can be done by grouping them in 3 categories: a) degree of tasks completions (innovativeness, attention to detail, stability); b) interpersonal relationships (respect for people and team orientation); c) personal behaviour (aggressiveness and result orientation). Additionally, the differences in terms of educational background generates an increased conflict on task area (Jehn et al., 1997), leading to task conflicts in groups. Methodology Research paradigm 9
The available research methodology is a support provided to the researcher that needs to collect, interpret, and analyse various data linked with the purpose of the research. Many philosophies are available and can be selected: positivism, realism, phenomenological approach, pragmatism, and the research paradigm intend to correlate the research methods with the subject to be investigated, considering also theoretical parts that are relevant for the topic. Suggested topic for the research, investigation of cultural diversity on organizational management with a case study – Amazon warehouses UK is addressed through the deductive research with qualitative data gathered to proper conclude on the multiculturalism, organizational management, and organizational culture within the Amazon as chosen organization. Methodology refers to the particular procedure and various techniques which is being used to recognise, identify, selection, and analyse all the required information about the selected topic. in the entire research methodology allow the user whether they are other companies or people they all will get to know the critical evaluation about the selected topic (Snyder, 2019). Methodology provides validity and reliability of the entire research topic. Methodology is an overreaching strategy and also it presents the overall rationale of the research. It also involves various methods which can be used by the researcher. It also helps the researcher to develop different approaches which can meet the overall objective of the research. Methodology has been differentiated in various types which has been used in this research. Research tools Any study related to the human behaviour is a sensitive one as the concept brings tensions between the potential quantitative or qualitative nature of the investigation. As people as characterized by quantitative and qualitative experiences the qualitative information can be completed with quantitative parameters (e.g.: gender, age, nationality), depending in the end on the investigated topic (Rosow, 1978). Based on the academic nature of the current paper, the qualitative approach will be adopted to manage the empirical study. In this regard, a semi structured interview will be designed, where the researcher will define the areas for discussion and, depending on the discussion itself the researcher can further investigate certain areas. The chosen method, semi structured interview will permit the researcher to gather various 10
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information in relationship with the investigated subject, leading to a conclusion on the specific issues identified and allowing the conclusions to be formulated (RWJF, 2008). Research sample The semi structured interview will be conducted with team leaders and their subordinates, employed within Amazon Warehouses in UK. A sample of 3 managers and 12 employees will be invited to the semi structured interview. An important mention is the fact that the random sampling od respondents will be selected, as Bryman (2016) suggests. Ethics Ethics aspect will be considered for the current investigation as following: -for the secondary sources accessed, proper citations in text and list of references will be provided to ensure to the original authors the deserved credit. Thus, the plagiarism and academic misconduct will be avoided -for the conducted interviews, a prior agreement of the selected employees and managers will be obtained, names will be anonymized -the ethical form available on Moodle will be filled with relevant information related to the research and will be submitted for approval to the current paper supervisor Data analyses Considering the qualitative nature of data, no specific software statistical will be used to interpret the results, Microsoft Office Excel being used to organize the findings, to support the content analyses and to provide list of the participants with minimum personal data available to ensure the ethical aspects. The content analyses will help the investigator to select the relevant details and information, but it is important to possess a well-developed research skill as prerequisite (Vaismoradi& Snelgrove, 2019). Limitations 11
Considering the selected method for the current investigation, the qualitative approach, one of the risks is noticed from the participants to the study, to not consider it as a simple and insignificant one with tendence to provide less detailed information linked to the researched topic. Only one method is not able to capture the entire phenomena (Patton, 2002), therefore it is recommended to mix various methods, as qualitative data gathered from observations, documents, artifacts, to extend the research rigor and strength. A second limitation is linked to the data analysed from secondary sources (literature review), therefore the sources selection will be carefully carried out, to ensure the information is obtained from trusted materials (books, journals, google scholar, Emerald, Pro Quest) and less from websites. Results and finding Multicultural diverse workforce changes Organization culture that might be important for knowing about those things which could help for keeping then Amazon for working with high effective process in changing about policies. In such activities the warehousing also play the important role for which the effective terms and make sure for having the right thinking and make their working process more proper. In such things this might be also essential for knowing about those things that could also essential for knowing about the organizational culture in which the changes and diverse workforce can be done (Morgan,2021). While having such kind of activities this might be also important for keeping the trust on their employee working things. While having such kind of things this could be also important for the particular things that could also keeping the better effective communication. As this might be also essential for taking the high goals and objective in proper enhance for those things which could having the high effective things for developing their organization culture. this could help the business for knowing about their basic concepts and that could also essential for effective role. as having such things this could also led them for working with many working things and policies. Employee level seems to be level for which the power for working together that could take place effectively. Also make sure for benefits that could hold the significant about those process which could make the business succession. Such things also led them for working with more growth and developed for which the effective people can work and make their employee for working more and more condition. Moreover, this might be also important for taking the benefits and that could help their employee for working more linked and try to keep the business for working condition (Barea-Rodriguez,2021). Working conditions and impact over the job performance which could have more 12
intention about the job performance so that could led them for work and make sure for keeping their away from some ethical issues. This could also share about their experience such as normative and perspective beliefs so that could keep more beliefs. While this have been also find out the knowledge for relationship which are expected for the proper members for the certain groups and individuals. Normative beliefs that could also linked with the knowledge in relationship about for keeping their expected members and make sure for knowing about their effective groups and organization. While having such things this could also led them defines the set for the better experience which are determined by the normative. As per author also share he ideas about how the organizational culture that could help them for working with many better expectation and that dimensions satisfies about those sources which could make their growth and developed (Bardmann,2021). Constructive culture forms and make sure about their interaction with having the proper estimation sources and that might be also led them for working with more effective terms. In such kind of activities this might be also important for taking their approaches for growth and task performers so that every members can beliefs for working with more term and conditions. Organizational culture being most important for those things which could keep them for working high effective system. In kind of organizational culture that could also passive-defensive methods and culture norms is decreased this could also led with high increasing with employee working experience and make sure for keeping their places for working system of the staff and increased the levels for working policies. As organization should also think about their role and turnover for which the employee can work and make sure for those things which could be help for them in working process. In such kind of activities this could also make sure for knowing about those things that could keep them for working with more goals and objective (Zaharia,Pietreanuand Pavel,2021). With having same organizational culture and make their low levels of innovation and make sure about those activities in which he high culture performance that could effective terms. The task that could be also help for relationship in the organization therefore, the workplace might be having the goals and objective for which the employee can work. This could help them for keeping their policies for working with more sources and keeping them for working more and try to achieve the goals. Cross-cultural workforce can be effectively managed in organization Workforce diversity that could help the business for knowing about them in having the proper estimation about their effective place. Variety incorporates different qualities and encounters of an association work force that impact in a positive or negative manner the organization execution. As result, each association should consider variety as a critical direct spotlight toward make upper hands available. Additionally, the administration 13
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should consider the worth added by a work space multicultural agreeable, advance comprehensive working environment (Nosratabadiand et.al., 2020). The current exploration layout fundamental segment ascribes that affect hierarchical administration: age, useful and instructive foundation, job in association. The effect and impacts of these traits are available in writing, with different discoveries. Associations should focus not exclusively connection among variety and groups results and group cycle factors. Flow research around the intra-group cycles, in variety setting as the expansion past research. Hierarchical culture considered for examination because of commitment, to the gathering measures. As authoritative culture shapes the person's conduct it considered as being affected by different gatherings' associations. Thinking about workers from collectivistic situated relations, representatives that are not quite the same as the others general have less connections, leaning toward the composed correspondences with less contentions. The discoveries connected self- classification instruments that creates, collectivistic arranged associations, an expanded significance of hierarchical having place in assessment with ascribes that separate the representatives. As results, the workers are urged see themselves as feature of the gathering. Clashes are seen when the gathering individuals sense irregularities that are not viable with own qualities or wants (Aldamenand et.al., 2021). Past research on struggle theme diagrams its negative effect on the gathering or association execution. The new examinations uncovered a greater amount contention effect on bunches execution. Accordingly, investigations recognize two principle classifications contention the assignment related one and the relationship. The principal class task related clash is connected to the conflict between the individuals from a gathering in relationship with assignments, their significance, the dynamic regions, cycles, and strategies. The second classification of contention, connected to relational conflicts between the gathering individuals that prompts antagonism and aggravations. Work diversity that could also important for taking their advantage and that could also help them for knowing their things which could keep them for effective place for their employee. The relationship related contentions contrarily affect bunch execution as the gathering individuals consideration around one another and not undertakings to finished, adding to pressure and nervousness levels. From the writing survey it seen an arrangement between writers identified with the adverse consequence of relationship struggle on bunch execution, while the undertaking related clash shows both positive effect on cluster effecting (Farooqand et.al., 2021). Moreover, bunches that possesses serious level of undertaking related contentions and low degrees of relationship related struggles exhibited a superior execution and fulfilment. Alluding bunch variety, the investigations shown that the gathering setup impacts in huge way the intra-bunch struggle, the size contention being affected by the variety degree among the gathering. While having such things this could help the diversity workplace so that could help the 14
for working process and make sure for having their high impact performance. This could also have their high positive thinking which might be important for their organization. As having those things in market position that could be also easily for growth and that could also keep them for working with them. Workforce diversity for developing group conflicts and make sure for keeping in communication and working with team working. While having such things team working employee should also keep them for working with many other activities and make sure for knowing for those activities which could keep them for working things (Brosnan, Scheeresand Slade,2020). In such kind of things this mind set for the leaders and manager that employee should keep them for working with having the motivation while that could help them for play their important concepts and make sure for knowing about their effective policies and important connection among them for keeping goals and objective. working essential should also keeping them for effective rules and that could also important for the warehousing employee for having their better goals and objective. while such kind of things will applied with having those concepts and play their role for which the employee can easily work. along with having their more strategies for which the employee can hired more and more for their place. Negative impact to minimize the workforce in warehousing system The fit between an individual (worker) and the association (manager) is often evaluated through the consistency between the individual qualities and the hierarchical qualities saw by the separate individual. Creativity, regard for individuals, steadiness, tender loving care, group direction, result direction and forcefulness. Generally, distribution workers have probably going deal with times the idea of warehousing interaction. A striking excess interaction in distribution place where storehouse labourers pass similar ticket through different hands (Xie and et.al., 2021). While important in certain examples, such surplus systems are boring and growth the expense of work. Utilizing uniform tag innovation smoothes out the warehousing interaction, eliminating excess cycles while amplify asset use. Robotized frameworks are developing quick, pattern that military distribution centre supervisors to keep up with cutting-edge frameworks to accomplish the ideal outcome. Productive utilization basic achievement factor in warehousing. Lacking further room and wasteful utilization of nearby stockpiling are normal issues in distribution centres with unable to help office format. Inadequately designed stockrooms significant reason for stress directors view of inborn possible for adverse consequences on benefits. The ideal format factors both the ground space and the upward room accessible for use. As well as boosting utilization of room, decent design augments the operation of gear and work, availability to things and the security, everything being equal. Utilizing forklifts that arrive top of the stockroom takes into report a design that amplifies both 15
vertical space. The corresponding arrangement guarantee that the largely elevated selling stock effectively available by put it most open point. Variances popular posture real difficulties for distribution (Lyu and et.al., 2020). The plunge deals because new worldwide monetary crisis brought about significant expenditure issues distribution because of prolonged stock levels. In spite fact that influence enterprises the same, issue features the test variances sought after powers outside the control of the distribution points. Overseeing abnormality popular requires handy and exact data about assembling, retailing and business. Data holes between the stockroom and other significant substances or possible the capacity of wholesaler to screen and react changes popular adequately. It is basic for stockrooms to utilize perfect and exact data while for arranging and determining request just giving inventory network deceivability. Revamping the items to manage with changes popular limits adverse consequences of occasional interest. Such improvement includes right situating things setting the items with popularity during the flow season at the front of picking path and right tallness. The issue additionally requires genuine administration of transportation organizations and vital source of transportation administration. These drawn out arrangements construct an enduring ability with key incentive for the wholesaler. Stockroom chiefs to build usefulness while warning work costs in a work escalated climate. Inbound Logistics appraises that work establish about 65% of the working financial plans of most distribution centres (Novković,Andrejićand Kilibarda,2020). A common distribution uses costly hardware and utilizes an enormous workers, introducing a test i.e. Generally remarkable to warehousing activities. The staff goes cleaners and packers to administrators and authoritative faculty. Activities to diminish the expense work should think about the effects of the continue different expenses. The two significant methodologies for tending to work related issues include boosting accessible work and supplanting work with mechanized frameworks. The plunge deals because worldwide monetary emergency brought about momentous expense issues distribution centres' because of expanded stock levels on certain levels, While this has influenced all enterprise similarly, the issue features test of control vacillations sought after outer powers past the distribution channels control. Revamping the items coordinate with change sought after limits the difficult consequences of occasional interest (Vanheusdenand et.al., 2020). Such a revision includes right situating of the things setting the items with appeal during flow season at the front of the picking passageway and right stature. Obliging quirky interest, notwithstanding, goes past design and picking. The issue likewise requires lawful administration of transportation organizations and vital sourcing of transportation administration. These drawn out actions construct an enduring capacity with vital inducement for the wholesaler. As the author also described about those various points which could be 16
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important for those sources which could being so effective and make sure about those activities which could help to their organization. Conclusion and recommendation Recommendation From the entire report it has been recommended that cultural diversity within the organisational management is very common. The overall management of the company's culture defines success and failure of the company (elia and et,al 2019). So it has been recommended that this company must have a strong culture so that employees can easily know the top management of the company. On the other hand, higher management will also know the issues and challenges faced by the employees during the working hours and higher management can easily respond to the employees in well manner. Besides this, when the organisation will have strong culture then only management can define the way of behaving within the organisation. It also being recommended that, management should focus on establishing better culture so that people can improve their skills and talent. When the organisation will provide equal development opportunity to employees then they can share their innovative ideas and range of expertise advices so that it will help the company to attain its set goals and objectives. Better culture in the organisation will help the management to sort out all the disputes and problems, so by having effective culture communication will take place between employees and they will help each other to perform their respective job. The main objective of cultural diversity is to create such work place where employees come from different background, different religion, values and sexual orientations and all the employees have different opinions and views. They all see things from different view point. But the cultural diversity creates an environment where all the employees can work effectively by having different point of view. It has also been recommended that management should not make any kind of partiality and discrimination on the basis of gender man and women both get equal opportunity to improve their working. Apart from this, it has also recommended that management of this company should highlight cultural diversity on the career page of their website so that those new candidates who want to join this particular company can easily and it will also increase the brand name of the company the market, this will definitely be going to help the company to draw the attention on skilled candidates. Another recommendation is that, they should focus on providing different group projects to the employees so that they will get an opportunity to work with each other and this will help employees to learn from each other and enhance their own skills(diller, 2018). Apart from this, management 17
should focus on providing diversity training so that this will help the employees to know the value of cultural diversity at the work place and how they have to follow this, is also known by them. along with this, management should focus on asking employees to refer new diverse candidates, so that when they will join the company it will become easy for the management and company to create a positive environment for the new employees so that they can create a healthy workplace. One of the important recommendation is that company should celebrate employee differences and they should invite employees to share their tradition, culture and background information with others. Apart from this, another major recommendation which the management should follow is that, management also get training to remain unbiased with employees and especially when they take interview of any new candidate. so it has been recommending that hr of the organisation must get proper training so that they will do not make any kind of discrimination at the time of recruitment and whenever they offer any kind of training to the new as well as existing employees. The next recommendation is that organisation must focus on forming anti- discrimination policy.So that this policy will help the organisation to create an environment of cultural diversity. This policy will improve the situation of diversity at the workplace. Apart from this, inclusive culture will also help employees to feel privileged and valued with the organisation. Next recommendation will be make executive team, and top management of the company must share their views and opinions on the diversity, this will put great impact on the behaviour and mind on the employees who are working at the lower and middle level. Apart from this management of this organisation must focuses on celebrating different holidays and festivals. This will create a good reputation of the company in the eyes of the employees and they will also feel respected while working in a team in which their values get respect. Each and every individual want to work in those companies who give value to their culture. Employees always wanted to feel free so that they can easily express their gender, age, religion, sexual orientation and cultural background and this is only possible when they get a good organisation to work. Another recommendation will be that this organisation should open for gender pay equality and transparency as well. Along with this, organisation must welcome multilingual workforce this is will help the employees to learn new language instead of their native language only. Most of the global companies have adopted this culture so that they may provide better learning opportunity to their employees especially in terms of culture(martínez and et.al 2021) . Another important recommendation is that organisation must build multigenerational workforce. 18
If the organisation has different age group employees and employees from different generation, it will help the company to set good environment for employees. Overall this company is following cultural diversity at the workplace but they have to make sure that the higher management of this organisation should not get indulged in any kind of favours and discrimination. Then there are high chances that skilled employees will leave the organisation and this will impact the overall profitability and growth of the company, because every company wants best employees who will help the company to achieve its all the set goals and targets. So these are some major recommendations which this company should follow. CONCLUSION After analysing the entire report, it has been concluded that the entire report focuses on cultural diversity on the organisational management. This report also states that how organisation tries to create a good working environment so that employees feel free at work and they can freely share their background information and culture. This report provides in depth information in the introduction segment of this report. Besides this, the major aim of the entire report has also been elaborated in this report. Aim of the report focuses that organisation must create such culture where all the employees treated equal without getting biasness of their colour, religion, background and physical orientation. Apart from this, the following report describes research objective and questions which states about how the cross – culture will get managed in the organisation. What special tools and process have to be adopted by the management of this organisation so that they can built an environment where employees can focus on their work and produce quality work to the organisation. Besides this, literature review has also elaborated in this report which focuses on critical evaluation of the research. Literature review describes about the organisation culture, workforce diversity, Intra-group conflict, organizational culture, and diversity, so that research can find out accurate result. Along with this methodology has also been defined inn this specific research. In which research paradigm, various research tools, research samples and ethics have been mentioned. This also specifies that how methodology is important for the entire research and how this research will help the organisation to improvise their working and culture. Along with this, data analysis has also defined in this report. For the completion of this research qualitative research has been considered as this research provides ion detail information about the selected topic. Apart from this, various limitation has also been explained in this research, which can be faced by the management of the organisation and how they should deal with these so that it does not impact the overall working of the organisation is mentioned in this report. This report also provides various recommendations so that the management of the organisation can provide better culture to employees and give equal importance to the culture and background. 19
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