An Omni Channel Digital Marketing Plan

AN OMNI CHANNEL DIGITAL
MARKETING PLAN

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
P1) Overview of digital marketing landscape & Difference between online and offline
marketing.....................................................................................................................................1
P2) Key customer trends & insights that fuelling growth of digital marketing...........................2
P3) Key digital tools & hardware that available to marketers in contrasts & other physical
channels........................................................................................................................................2
P4) Development of e-commerce & digital marketing in comparison to physical channels.......3
P5:Develop a digital marketing plan and strategy to build multi-channel capabilities. Plan
SOSTAC......................................................................................................................................3
P6) Omni channel marketing evolved..........................................................................................3
P7) measurement techniques & the performance metric in the digital marketing.......................4
P8) Improve marketing plan........................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCE...................................................................................................................................6

INTRODUCTION
Omni channel is the multi-network of sales approach which provide the consumer with
integrated buyer experiences. The consumer can do shopping online from the mobile or desktop
device, or by using the mobiles. Cafe Pod Coffee Company is an independent coffee firm based
on south London. This report highlights the overview of digital marketing & compare between
online & offline marketing and key consumer trends & growth of digital marketing. Also, reveals
the assess of key digital tools are available to contrast other physical channels ans development
of the e-commerce & digital marketing channels. It also highlights the development of digital
marketing plan SOSTAC and measurement techniques and performance metric. & the
improvement of the marketing plan. In this regard present report has been prepared.
P1) Overview of digital marketing landscape & Difference between online and offline marketing
Digital marketing landscape is one of the constant evolving advertising and digital media
which include the Social marketing, pay-per-click advertisement etc. Where social media
marketing is the channel which engage maximum customer (Gupta and Pauna, 2019). Through
Facebook and what's app, as social media is the leader on the social platform, when need of a
maximum conversion from marketing mostly recommend the Facebook as it give access to
audience that are sorted for based on interest, likes and opinion. So by using such social media
how easily target the sorted audience with marketing campaign.
Online Marketing Offline Marketing
Online marketing is also known as one of
marketing strategy that use the internet for
advertisement, promotions and solicit attention
to target audience.
It is an advertising strategy that is released and
published without using the internet.
Reach of online marketing is too high & can
easily advertise all over the world.
It reaches too low as compare to the online
marketing.
Online is low in cost as compare to the offline
marketing
It is costly, as making banners, billboards,
newspaper advertisement etc.
It is a fast process, as any time check the
performance of the advertisements.
It is the slow process ans time takes to get
result.
1

Challenges and opportunity face by the digital marketing landscape that are.
Social media with a fall and rise in number of the social media users over the past years, business
try to identify to get most of the platform that the business using and try to identify which
platform need to be perfect for integrate automation (Parvatiyar, Donthu and Gruen, 2018).
Opportunity of the social media, as it interact and connect with the people It became a leading
online marketing network today by its nature. Social media is the best engagement as compare to
the other online marketing, as it continuous introduce new and innovative marketing tactics
which can not been possible by other marketing channels.
P2) Key customer trends & insights that fuelling growth of digital marketing
Digital marketing goes through the consumer trends like the social media as the customer are
spent more time on the social medial, novel and branded etc. by using the videos, memes etc.
which can help the digital marketing to grow at the high level. The consumer using the novel
content which help the digital marketing to expand its growth (Huré, Picot-Coupey and
Ackermann, 2017). By using the social trends and their interest and likes and dislikes. It helps to
improve the quality of the data. As the people trend on live video that can help the digital
marketing to grow as by using the live video it build trust and fostering the relationship, which
make the customer to use of this and help in the data market.
In the current market there are various trends of the consumer and insights so that the
businessman makes their business more innovative and productive in the digital marketing.
Some of the examples of the consumer trends are explained below:
Voice search: This system will gives immediate answer to the questions of the people on the
voice search. Amazon's Alexa. Google Home and Cortana of Microsoft are some of the software
which gain the attention of the customer.
Smarter chats: To improve the experience of the customer this trends in digital marketing plays
an important roles and the marketers will maintain the good relation with their customer by
solving their problems through chats. Every organization uses this tools in their process of digital
marketing it will attract the large number of customer and increase the sales and profits of the
business in the future.
Virtual reality
2