An Omni Channel Digital Marketing plan

An Omni Channel Digital Marketing plan

TABLE OF CONTENT
 Executive summary
 Introduction
 Comparing and contrasting digital marketing tools with physical marketing channel
 Comparing and contrasting e-commerce platform with physical marketing channel
 Omni- channel marketing
 Digital marketing plan using SOSTAC model
 Measurement techniques
 Conclusion
 RECOMMENDATIONS
 REFERENCES

Executive summary
 Digital marketing is the process through which the
company may easily marketing its products and services
using digital and advance technologies which includes
mobile phones, advertisement and other digital medium.
 The current study also highlights the importance of digital
marketing and developing new marketing plan that helps
the company to raise its performance.

Introduction
 In this modern era, every company wants to used digital marketing techniques that helps to grab attention many
customers.
 In the same way, chosen is The Little Square which is a small restaurant in UK that provides different varieties of
food items such as Chinese, Italian, dinner etc in reasonable rates which further generate different sources of
revenue.
 Present PPT will describe digital marketing plan which includes SOSTAC model and develop SMART objectives
that leads to draw attention of many customers.