An Understating of the Impact of Social Media on PRIMARK
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Added on 2020-10-05
An Understating of the Impact of Social Media on PRIMARK
Added on 2020-10-05
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TITLE:An understating of the impact of Social media on PRIMARK.CHAPTER ONE: INTRODUCTIONOverview of researchDigital technology refers to use of techniques in which information is recorded in binarycode of combination. In this process there is use of computerised techniques which is used forrecording, gathering and transferring information. In current market, there is use of moretechnology which helps to conduct operations in better and relevant manner (Abed, Dwivedi, andWilliams, 2015). When manual work cut down then there is less possibilities of getting affected.This research is based on PRIMARK which is fashion retailer having head quarter in London,UK. As there are many organisation working in same sector, so it is important to accepttechnological changes and perform activities in context of other association's of industry.PRIMARK has to motivate workers to accept technological changes so positive impact can beachieved. Training can be provided to workforce so PRIMARK can compete with otherassociations as well.Background of researchThere are many aspects of digital technology such as artificial intelligence, social media,internet of things, etc. This research is based on social media. Social media platform refers to thesources through which contact among different parties is possible through internet media. It alsoassist in performing collecting and storing information. As there is more competition in fashionretail sector, so wit the help of social media, it is easy for PRIMARK to market their productsand services. Consumers can access social media accounts of PRIMARK 24*7 to check outrating, feedbacks of consumers, quality of products and services, etc. which assist them inexcelling in industry. So it is clear that social media has impact on business activities ofPRIMARK in positive manner but manager has to access and take actions to give positive impacton consumer's mind (Ainin and et. al., 2015). 1.1 Research aim and rationaleAim:Aim of this research is 1
"To analyse the impact of social media tools on the business activities of anorganisation". A study on PRIMARK. Rationale of researchThis research helps to understand changes which are taking place in social mediatechnology. This makes understand importance of social media for operating activities.PRIMARK is the company which operates at international level, so components which has to befollowed while using social media techniques can be acknowledged with this research. 1.2 Research questionsWhat is the concept of social media and its tools that are used by organisations. What are the major influence of social media on the business operations of PRIMARK. What is the relationship between the use of social media tools and the business growth ofPRIMARK. 1.3 Research objectivesTo examine the concept of social media and its tools that are used by organisations. To determined the influence of social media on the business operations of PRIMARK. To ascertain the relationship between the use of social media tools and the businessgrowth of PRIMARK. 1.4 Significance of researchSignificance of this research is to understand impact of social media on businessoperations. This report helps to understand about role of social media and measures throughwhich positive impact on operations can be achieved. Social media topic is relevant andinteresting in current market, so it is easy for investigator to collect relevant data fromrespondents. Researcher has interest in social media platform so this makes easy for conductingthis investigation in more relevant and effective manner. Reader is able enhance knowledgeabout relationship between social media and operations of association. 2
CHAPTER TWO: LITERATURE REVIEW2.1 Introduction of Literature ReviewLiterature review is define as the type of review article. This literature review considersurveys books, scholarly articles and any different source which is relevant to a particular issues.In this their is the critical evaluation of the work in context research problem which is invested.The paper is provide the details regarding the concept of social media. This research help inunderstand the affect of social media on the business operations (Amran and et. al., 2015).2.2 Main Bodysocial media and its tools that are used by organisations. Social media is define as the technology which provide the facility of sharing ideas,thoughts and information through with the building of virtual networks and communities. Thisplay effective role in the business it is effective to generates the real customer. Quality thatsocial media has is of Social media connect and share the information in the market. Accordingto Alfred Lua, (2019) The platform of social media help in connect the consumer its createawareness about the brand and also effective in increasing the sales. In PRIMARK use differenttool to for manage the social media. This tools are explained below:Hoot Suite: This is considered as the social tool for managing the activities. This tool ofmanagement is effective in manage the multiple accounts whether there is an agency or multiple.It is consider the tool of add the account and easy for the schedule post across the all majorplatforms. This is define as the easy to add account mangers. There is it is considered as the toolwhich provide the platform of to teach about social marketing as whole. As a package the this isthe effective way of price (Braojos-Gomez, Benitez-Amado, and Llorens-Montes, 2015).Hub spot: This tool is also considered as the tool of managing social activity of thebusiness . In this when in business there are a lot of tools that time this tool is effective inmonitoring the social account and after that publish them and also provide the close loop.Meet Edgar: In businesses there are so many tools which is countless . In this tool ofsocial media it is effective in traffic by automatically re sharing evergreen content.What are the major influence of social media on the business operations of PRIMARK. 3
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