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P1 Analyse Key Considerations for Evaluating Growth Opportunities

   

Added on  2020-10-22

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Planning For Growth

Table of ContentsINTRODUCTIONS.........................................................................................................................1TASK 1............................................................................................................................................1P1 Analyse key considerations for evaluating growth opportunities....................................1P2 Evaluate the opportunities for growth applying Ansoff’s growth vector matrix..............1TASK 2............................................................................................................................................2P3 Assess the potential sources of funding available to businesses......................................2TASK 3............................................................................................................................................4P4 A business plan for growth................................................................................................4TASK 4............................................................................................................................................7P5 Assess exit or succession options for a small business.....................................................7CONCLUSION................................................................................................................................7REFERENCES ...............................................................................................................................7.........................................................................................................................................................8

INTRODUCTIONEvery business is required to analyse internal as well as external market to identify theavailability of several options of business growth. In relation to small businesses,this works asthe guidelines for the business organisation which can enhance sustainability. This report isbased on B.R Marketing Ltd, which is small marketing firm. This organisation offers its servicesto technological sectors within the UK. This firm is entering into a contract whose bid is£100,000 named as Alcohol Social Marketing Campaign (Albert, 2017). Present report is goingto discuss about the various option which can be used to evaluate the growth option for thebusiness enterprise. In addition to this, potential sources of funding which are available for thesmall business with their advantages and disadvantage are going to be evaluated. At last, thisassignment will discuss about the exit and succession option which can be opted by the chosenfirm. TASK 1P1 Analyse key considerations for evaluating growth opportunitiesThere are various kinds of considerations which are necessary to be evaluated byorganisations to analyse about several growth opportunities to grab more market sharesuccessfully. In case of B.R Marketing Ltd, they have to observe strategies of competitors tomake better practices and enhance profitability of business properly. It also includes to makeoptimum utilisation of available resources to gain desired goals or objectives. PESTEL AnalysisThe PESTEL analysis can be described as to make an appropriate to observe withanalysing several factors such as political, economic, social, technological, environmental andlegal. It is necessary to evaluate all these element because they impacts in both negative as wellas positive manner on business which effects the regular productivity (Ward, 2016). In case ofB.R Marketing Ltd, they have put efforts to analyse impacts of these components to conductoperations properly. Political factor : This can be described as to gain knowledge about several politicalnorms or rules which are mandatory to be followed for carrying out business in proper manner. Itis important to make an effective as well as efficient strategies or policies in company as perpolitical regulations of particular area. Thus, B.R Marketing Ltd have to analysed the political1

stability of specific nation while running business because it will facilitates to achieve targetssuccessfully.Economic factor : The economic factor includes various components such as taxation,interest rates, currency exchange, unemployment level, inflation and so on. Thus, these factorsare flexible and changed in different situations which impacts on business by creating severalissues. In case of B.R Marketing Ltd, they are required to thoroughly analyse overall economicelements to rub business successfully along with generating better profitability. Social factor : This can be explained about various kinds of cultural or religious valueand beliefs of people which is also impacts on business (Wey, 2015). It includes the differentideas, concepts, values and thoughts of citizens which plays an important role to make decisionabout purchasing particular service. The B.R Marketing Ltd have to focus of severaldifferentiated values or cultural norms of people while conducting any advertisement and ensurethat not to harm religion of any group of population because it may impacts negatively on imageof company.Technological factor : There are various kinds of technologies that are used byorganisations because it provide help to carrying out different operational activities or proceduresproperly. It will also facilitates to complete particular targets in less period of time along withgenerating better productivity on regular basis. In case of B.R Marketing Ltd, they have to utiliseseveral effective as well as efficient technological software or other technique to conduct moreappropriateEnvironmental factor : This can be described as to analyse various kinds ofenvironmental issues such as pollution, global warming, ozone depletion, extinction of speciesand many more. Itis necessary for companies to analyse several natural problems which arecaused due to operational activities or equipments. Thus, it is required to implement ozonefriendly equipments, pollution free vehicles for transportation, releasing toxic chemicals tosurroundings after proper treatment and so on (Zhang and et. al., 2013). The B.R Marketing Ltd,have to focus upon such issues and take appropriate steps while conducting their operationalactivities which facilitates to increase goodwill of company. Legal factor : There are various kinds of legal rules or regulations which are mandatoryto be followed by every organisation to conduct their business properly. It is mandatory to getupdated information about legislations that are made by government authorities and build certain2

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