Analyse of Impact Food & Beverages on Travel Motive Essay

Added on - 21 Jul 2020

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RESEARCH PROJECT
Table of ContentsTITLE: ANALYSE OF IMPACT FOOD AND BEVERAGES ON TRAVEL MOTIVE – ACASE STUDY ON VALENCIA NATION....................................................................................1INTRODUCTION..........................................................................................................................1RATIONALE...................................................................................................................................2METHODOLOGY.........................................................................................................................3RESULTS AND DISCUSSION.....................................................................................................1CONCLUSION AND RECOMMENDATIONS.........................................................................11REFERENCES..............................................................................................................................13
TITLE: ANALYSE OF IMPACT FOOD AND BEVERAGES ON TRAVELMOTIVE – A CASE STUDY ON VALENCIA NATIONINTRODUCTIONFood and beverages are an increasing significant motivator for travel. There are mainly75% travellers motivated to visit particular destination due to the culinary activity. It is essentialparameter that help to increasing visitors experience as well. 86% respondents are consideredpositive food and drinks experience on trip that make likely to return that destination. In additionto this, income, culinary travellers prioritise their spending on food and beverages that directingmore budget towards food and beverages (Björk and Kauppinen-Räisänen, 2017). There areseveral activities considered that related with Valencia nation to increase positive future.Commercial food and beverage outlets define as the operations which considered for primaryconcern.Furthermore, it is also helpful to analysis eating habits and leisure of customers which ismore important for creative results. In the present research, mainly established market researchconsidered for the market power. Nowadays, increasing healthy eating, demand for vegetarian,awareness for hygiene, etc. (Leung, Dickinger and Nixon, 2017). elements helps to produceorganic fresh food in the business environment. Price is also main element that is related with thefood and beverages department. Therefore, in the planning process setting objectives consideredto make decisions to involve staff. There are various strategies in food and beveragemanagement uses that help to create better productivity and management.Aim: “To analysis impact of food and beverages on travel motive – A case study on Valencianation.”Objectives:To understand the concept of travel motive.To implement the importance of food and beverages management in Valencia nation.To interrelate travel motive with food and beverages management.To recommend ways through travel motive could be increasing for food and beveragesmanagement in the country.Research questionsWhat is the concept of travel motive?1
What are the importance of food and beverages management in Valencia nation?How travel motive and food and beverages management interrelated with each other?What are the ways will you recommend to motive and increasing food and beveragesmanagement in the country?RATIONALEIncreasing importance of the food and beverages consider younger travellers that makepositive future in the particular industry. Food has always considered as the importantcomponent of tourism that are truly recognised with overall experience for a particulardestination. In today's time tourists are better performed with more culture and well travelled fornew experience (Ji, Wong and Scarles, 2016). This also shaped to traditional destination that areplay important part to attract customers. Tourism is sustainable for several activities such ascommercial and domestic which includes festival, party, etc. In this consideration, differentrestaurant, food events, etc. Travel exhibitions also providing ideal platforms for food tourism. Inrespect to part of the country, region also stand to attract people towards the specific food andevents.In Valencia, amazing weather brings attraction of customers. In the country almost in 300days sunshine can be seen in the country. Temperatures also range between the 25 degree in thehottest month. In month of August, there is manageable weather could be seen and in January itis around nine degree. In addition to this, brilliant beaches also exist in the country whichconsidered terrific to look for more traditional fly and flop holiday. In all over the world,Valencia is famous fiesta which take place from March 14thto 19thwith festivities. In thisconsideration, there are several neighbourhoods and fallas something in the streets. In the monthof October, there is townsfolk parade could be seen with time dressed as moors. Ancientatmosphere also towering over the entrance in the city's historic centre. Further, customers aremore concious about their health so that Valencia provide very health products and services toattract customers in it. Every person is requires health consideration so that country providequalitative food and beverages (Hu and Cole, 2016).Moreover, knowledge towards the tourists motivations enable to the tourism destinationplanners to satisfy needs and demand. In the study, it can be interpret that nature of touristmotivations and its importance highlight towards the particular destinations. Tourist market alsoemphasis for considering further research in systematic manner (Mikulić, Krešić and Kožić,2
2015). Main purpose of the present study is to find impact of food and beverages on travelmotive. Along with this, it is important to implement the adequate knowledge for the motive thatinfluence for food and beverages considered effective behaviours of tourist. It could be impactdirectly on the decisions tourists. Better understanding for the travel behaviours considered insystematic manner (Lee, Jee and Jordan, 2015). Travel behaviour and travel motivationconsidered important field in the research of literature. Strategies and policies are also developedand implemented which increasing demand of tourism in Valencia.Beside this, travel motivation can be considered as the most important psychologicalinfluence of tourist behaviour. It is inner state of a person which accomplish certain needs andwants of a person. It also forces and act to the particular behave in specific consideration.Therefore, human sustaining and their energy level frequently used in the premise of motivation.Tourism subject is also conceptualised as the travel behaviours (Ji, Wong and Scarles, 2016).This behaviour also impact on the results of interaction with certain personal and environmentalvariables on the continuous basis. Specific decisions embrace one or more behavioural intensionthat are based on the need and behave in certain ways. As per the defined situation, travelbehaviours predict to evaluate the positive and negative factors that could be influencingdestination choice in Valencia. Motivation plays very important role in decision making processso that it occurs when certain needs and cannot be meet at home. Motivations also consideredsurface when tourists want to satisfy their needs (Björk and Kauppinen-Räisänen, 2017).METHODOLOGYMethodology is the useful tool in whole research that assist to identify goals andobjectives in systematic manner. In this consideration, investigation towards the aim consideredwith using several aspects (Claps, Svensson and Aurum, 2015). Following are different toolsincluded in the methodologies to carry systematic research program:Research design: In respect to collect the relevant data, research design play importantrole. This is because, appropriate design help to gather systematic activities to developmore fruitful results at workplace. There are mainly three kinds of research design existsuch as descriptive, exploratory, explanatory (Gray and Malins, 2016). From the aboveresearcher use descriptive research design that assists to find useful and relevantinformation towards the aims and objectives. Furthermore, it considered description ofthe data which make creative results at workplace. As results, researcher able to find3
creative material and ascertain targets at workplace. In depth study will be carry throughusing descriptive research design.In respect to follow the research design, researcheradopt descriptive in which they can describe problem and make solution accordingly.Therefore, it assists to grasp the opportunities which assists to make systematic results atworkplace.Research approach:There are mainly two kinds of research approaches exist such asinductive and deductive (Jacobs, Anderson and Halperin, 2014). In respect to develop thepresent research, researcher used inductive approach through data could be analysis insystematic manner.With the help of the inductive approach, the researcher able toprovide useful information towards tourism activities. Therefore, it assists to makesystematic research outcomes through develop different solutions.Research philosophy: In respect to implement the research philosophies there are twotypes such as interpretivism and positivism. Researcher used interpretivism because ithelps to find creative results from fresh data. On the other hand, positivism philosophy isnot useful for this consideration (Sigel and Brody, 2014).In respect to considered theinterpretivism research philosophy, researcher able to find collective measurement andascertained relevant data towards the research program. In addition to this, effectivefunctioning also developed which helps to make systematic review of activities.Data collection:It is another important tool that help to find useful information towardsthe research in systematic manner. In this consideration, primary and secondary data twotypes of information implemented to find creative outcomes in the business. With thisregard, researcher used primary data through they can collect fresh and creativeinformation towards the aims and objectives (Guinea, Sela and Srivanichakorn, 2015). Itis also useful to measure current study creativity in proper manner. Questionnaire hasbeen design for it to assess the useful information towards research.Questionnaire designto get fresh information that are related with recent trends. It will helpful activity toperform several objectives in the selected areas. This is because, in this way primary datacollected which assists to find useful information towards present selected research.Sampling:It is the systematic tool that assists to find systematic results at workplace. Inthis consideration, study will be conducted through distribute equal proportions towardsthe all respondents (Mistry, Berardi and Tschirhart, 2015). Simple random sampling4
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