Business Case of General Election: Role of Leader vs Function of Manager
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This report analyzes the business case of General Election and explores the differentiation between the role of a leader and the function of a manager. It examines specific situations where managerial skills and leadership qualities were demonstrated by the company's top manager. The report also identifies and analyzes the strengths and weaknesses of the respective leader in various situations.
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Analyse the Business case of
General Election differentiate
between a role of a leader and
the function of a manager
General Election differentiate
between a role of a leader and
the function of a manager
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Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Examine specific situations where managerial skills and leadership qualities were
demonstrated by company’s top manager..............................................................................1
Identify and analyse particular strengths and weaknesses of the respective leader in various
situations.................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Examine specific situations where managerial skills and leadership qualities were
demonstrated by company’s top manager..............................................................................1
Identify and analyse particular strengths and weaknesses of the respective leader in various
situations.................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
INTRODUCTION
Role of leader and the function of the manager are the major aspect of all the
organisations. Leader influences the employees and build the strong relationship with them while
manager develop different strategies to gain the higher competitive advantage and build several
systems and processes (Jiang, 2018). This report includes the business case if General Electric
that is one of the most prominent organisations of USA and one of those companies who
registered themselves in public corporations. GE has gone through with the market structural and
competitive changes, throughout its 100 years of carrier. Henry Lawrence Culp Jr. is the CEO of
General Electric since 2018, and he is the first outsider who runs GE in the history. This report
includes the differentiation between the role of leader and the function of the manager and role of
leader in different management context.
TASK 1
Examine specific situations where managerial skills and leadership qualities were demonstrated
by company’s top manager
Managerial skills and leadership qualities are the major importance of the General Electric that
helps them to achieve the continuous growth and development. Managerial skills help the
company to cope over from the different consequences that affects the performance of the
company (Graves, 2018). It supports the management procedure through which all the operation
will be conducted in an effective manner thus they get the long term success. On the other hand
leadership qualities are the different norms through which the performance of the employees will
get influenced and motivates that raises the overall working standard of the company. There are
different situations that were demonstrated by the top managers of the company that are as
defined below as:
New product launch: It is the situation in which the new product will be launched by the
General Electric. In this the product manager will performs different function in order to make or
develop the best and suitable product through which the revenue of the company will get
increases. The manager performs the complete analysis of the market and then operate the
optimise product that imparts more market value of the company. Manager will induce the
different and the unique shapes of the product and the exceptional features that attract the large
number of customers. On the other hand the leader will introduce the uniqueness with the
1
Role of leader and the function of the manager are the major aspect of all the
organisations. Leader influences the employees and build the strong relationship with them while
manager develop different strategies to gain the higher competitive advantage and build several
systems and processes (Jiang, 2018). This report includes the business case if General Electric
that is one of the most prominent organisations of USA and one of those companies who
registered themselves in public corporations. GE has gone through with the market structural and
competitive changes, throughout its 100 years of carrier. Henry Lawrence Culp Jr. is the CEO of
General Electric since 2018, and he is the first outsider who runs GE in the history. This report
includes the differentiation between the role of leader and the function of the manager and role of
leader in different management context.
TASK 1
Examine specific situations where managerial skills and leadership qualities were demonstrated
by company’s top manager
Managerial skills and leadership qualities are the major importance of the General Electric that
helps them to achieve the continuous growth and development. Managerial skills help the
company to cope over from the different consequences that affects the performance of the
company (Graves, 2018). It supports the management procedure through which all the operation
will be conducted in an effective manner thus they get the long term success. On the other hand
leadership qualities are the different norms through which the performance of the employees will
get influenced and motivates that raises the overall working standard of the company. There are
different situations that were demonstrated by the top managers of the company that are as
defined below as:
New product launch: It is the situation in which the new product will be launched by the
General Electric. In this the product manager will performs different function in order to make or
develop the best and suitable product through which the revenue of the company will get
increases. The manager performs the complete analysis of the market and then operate the
optimise product that imparts more market value of the company. Manager will induce the
different and the unique shapes of the product and the exceptional features that attract the large
number of customers. On the other hand the leader will introduce the uniqueness with the
1
company by which the employees get performed their task and different activities in an effective
manner (Newman, 2018). As much the employee get motivated that much faster they accept the
changes and effectively implement that within the company by which the profit ratio of the
company will get enhanced. In this the current CEO Henry Lawrence Culp Jr. will analyse the
market and then to improvise the profit of the company they induces the different new product
launch. It has been considered as per the demand and requirement of the market or in order to
satisfy the need of the customers. Whereas, Jack Welch is the American business executive,
writer and the chemical engineer and was the CEO of General Electric as from 1981- 2001 and
an astute of manager and a leader. He induces the revolution while conducting the business and
turns that into the fastest growing company in US. They combinable induce the most efficacious
result that enhanced the success of the company by inducing the new products and services on
continuous basis.
Introduce new technology: It is the situation in which the new technology will be
introduced within the company in order to improvise the working style of the General Electric. In
this the manager will control and mange the different circumstances through which the
technological advancement will be indulges in an effective and efficient manner (Boiral, 2018).
The manager ensures that the inducement of the technology will be induces with the workforce
that reduces the production cost of the company. The manager of the General Electric will make
the plan and design that to control all the changes by maintaining the accuracy and precision.
Whereas, the leader will ensures that all the employee get more easiness while accepting the
advancement. They motivate the employees to create or develop the positive environment within
the workforce and with the need and demand of both company and the employee will get
satisfied. The CEO Henry Lawrence Culp Jr. analyse the market up-gradation as there is the
continuous changes in the market and to match-up the market it is must that company induces the
different change in the business in order to attain the attraction of the customers. While the Jeff
Immelt is the business associate that states that improvisation is must necessary and he is “Man
of the year” in 2003 in the financial of times. He is the most influenced person in the all over
world thus everyone must follow their learning lessons to impart the success and development
within the business. Thus they help to induce the change and the new technology to develop and
sales and build the financial aspects of the company that furthermore, helps to gain the higher
economical benefit.
2
manner (Newman, 2018). As much the employee get motivated that much faster they accept the
changes and effectively implement that within the company by which the profit ratio of the
company will get enhanced. In this the current CEO Henry Lawrence Culp Jr. will analyse the
market and then to improvise the profit of the company they induces the different new product
launch. It has been considered as per the demand and requirement of the market or in order to
satisfy the need of the customers. Whereas, Jack Welch is the American business executive,
writer and the chemical engineer and was the CEO of General Electric as from 1981- 2001 and
an astute of manager and a leader. He induces the revolution while conducting the business and
turns that into the fastest growing company in US. They combinable induce the most efficacious
result that enhanced the success of the company by inducing the new products and services on
continuous basis.
Introduce new technology: It is the situation in which the new technology will be
introduced within the company in order to improvise the working style of the General Electric. In
this the manager will control and mange the different circumstances through which the
technological advancement will be indulges in an effective and efficient manner (Boiral, 2018).
The manager ensures that the inducement of the technology will be induces with the workforce
that reduces the production cost of the company. The manager of the General Electric will make
the plan and design that to control all the changes by maintaining the accuracy and precision.
Whereas, the leader will ensures that all the employee get more easiness while accepting the
advancement. They motivate the employees to create or develop the positive environment within
the workforce and with the need and demand of both company and the employee will get
satisfied. The CEO Henry Lawrence Culp Jr. analyse the market up-gradation as there is the
continuous changes in the market and to match-up the market it is must that company induces the
different change in the business in order to attain the attraction of the customers. While the Jeff
Immelt is the business associate that states that improvisation is must necessary and he is “Man
of the year” in 2003 in the financial of times. He is the most influenced person in the all over
world thus everyone must follow their learning lessons to impart the success and development
within the business. Thus they help to induce the change and the new technology to develop and
sales and build the financial aspects of the company that furthermore, helps to gain the higher
economical benefit.
2
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Action and achievements of Jack Welch: He works to enhance the growth while
reducing the bureaucracy. He is well known for the firing the managers that are unproductive by
eliminating the different segments of the company.
Action and achievements of Jeff Immelt: He is the chairman of and CEO of GE and he
served the global position in the leadership in 1982. He is the most admired person on America
as he is the member of America academy of art and science.
Action and achievements of Henry Lawrence Culp Jr: He is the current CEO of GE
and manages all the different operations within the company to gain the continuous success.
Identify and analyse particular strengths and weaknesses of the respective leader in various
situations.
The management and the leadership theories are the different set the procedures that are
followed by the General Electric to lead and measure the long time success and growth (Moore,
2019). These theories help the company to implement the changes within the business in more
beneficial manner or to achieve the target and objectives within the specified period of time.
There are different theory and models of leadership that is followed by General Electric that are
as described below as:
Situational leadership: It is the theory that is applied by the leader of General Electric
within the company to control and manages the different situations by influencing the behaviour
of each and every individual that are working within the company. It is the style that is used by
leader in order to manage the several situations that has been raised on random basis. Leader has
the special quality to get influenced the working style of an individual that helps and supports the
change in the behaviour and that change is positive attribute for both company as well as
employees. It is theory in which leader must influence the working standard of an individual and
then as per the different situations leader must resolve different issues while providing the
adequate solutions (Simpson, 2018). The leader of the company must change the behaviour of
the employee and motivates them to get along their recital. They impart the confidence and
morale in the employee that imparts more easiest and free environment for the employees to
work in. It is the theory that must be applied by the leader while introducing the new
technology within the company. In this the manager must tries to resolve the diverse cost and
makes an easiest surround for the employee to get performed in. On the other hand the leader
3
reducing the bureaucracy. He is well known for the firing the managers that are unproductive by
eliminating the different segments of the company.
Action and achievements of Jeff Immelt: He is the chairman of and CEO of GE and he
served the global position in the leadership in 1982. He is the most admired person on America
as he is the member of America academy of art and science.
Action and achievements of Henry Lawrence Culp Jr: He is the current CEO of GE
and manages all the different operations within the company to gain the continuous success.
Identify and analyse particular strengths and weaknesses of the respective leader in various
situations.
The management and the leadership theories are the different set the procedures that are
followed by the General Electric to lead and measure the long time success and growth (Moore,
2019). These theories help the company to implement the changes within the business in more
beneficial manner or to achieve the target and objectives within the specified period of time.
There are different theory and models of leadership that is followed by General Electric that are
as described below as:
Situational leadership: It is the theory that is applied by the leader of General Electric
within the company to control and manages the different situations by influencing the behaviour
of each and every individual that are working within the company. It is the style that is used by
leader in order to manage the several situations that has been raised on random basis. Leader has
the special quality to get influenced the working style of an individual that helps and supports the
change in the behaviour and that change is positive attribute for both company as well as
employees. It is theory in which leader must influence the working standard of an individual and
then as per the different situations leader must resolve different issues while providing the
adequate solutions (Simpson, 2018). The leader of the company must change the behaviour of
the employee and motivates them to get along their recital. They impart the confidence and
morale in the employee that imparts more easiest and free environment for the employees to
work in. It is the theory that must be applied by the leader while introducing the new
technology within the company. In this the manager must tries to resolve the diverse cost and
makes an easiest surround for the employee to get performed in. On the other hand the leader
3
must always make certain that employee get easily accept and adopt the change and also
manages the new technology in well defined manner.
Strength of leader Weaknesses of leader
It has been used to assist the maturity
level of the employee and they gauge
the performance of the company. It is
also very easy for the Jeff Immelt to get
understand the different consequences
and to manage that all in adequate
manner.
Jack Welch must improvised the better
relationship with the employees that
further increase the involvement of the
employee in different activities that is
performed by the General Electric to
develop more sales (Pitelis, 2019).
Jeff Immelt measures the maturity level
of the different team and it is not
mandatory that each member of the
team have that much knowledge to get
match up the other.
Jack Welch might make the wrong
judgement will be make that de-
motivates the employees and it has the
negative impact on the performance of
the company..
System leadership: It is the theory that is used by the leader in which they develop the
particular set of activities that is followed one after the other. It has been used to influence the
skills and working experiences of the employees that bring more knowledge in them that further
helpful to the company. In this the leader must improvise the performance in a systematic
manner by which the potential of the employee gets developed. This theory has been used to
enhance the productivity of the company by embryonic the potential of the working staff. With
the help of this theory the leader of General Electric will develops the environment that suits the
working benchmark of the employees (Rosen, 2019). It has been used while new product
launch as it removes the uncertainties from the business that vanish the complexities from the
General Electric.
Strength of leader Weaknesses of leader
It helps the Jack Welch to get deal with
the complex situation with more
easiness and helps to make the holistic
This theory didn’t specify the exact
situation and the different tools and
techniques that have been used by Jack
4
manages the new technology in well defined manner.
Strength of leader Weaknesses of leader
It has been used to assist the maturity
level of the employee and they gauge
the performance of the company. It is
also very easy for the Jeff Immelt to get
understand the different consequences
and to manage that all in adequate
manner.
Jack Welch must improvised the better
relationship with the employees that
further increase the involvement of the
employee in different activities that is
performed by the General Electric to
develop more sales (Pitelis, 2019).
Jeff Immelt measures the maturity level
of the different team and it is not
mandatory that each member of the
team have that much knowledge to get
match up the other.
Jack Welch might make the wrong
judgement will be make that de-
motivates the employees and it has the
negative impact on the performance of
the company..
System leadership: It is the theory that is used by the leader in which they develop the
particular set of activities that is followed one after the other. It has been used to influence the
skills and working experiences of the employees that bring more knowledge in them that further
helpful to the company. In this the leader must improvise the performance in a systematic
manner by which the potential of the employee gets developed. This theory has been used to
enhance the productivity of the company by embryonic the potential of the working staff. With
the help of this theory the leader of General Electric will develops the environment that suits the
working benchmark of the employees (Rosen, 2019). It has been used while new product
launch as it removes the uncertainties from the business that vanish the complexities from the
General Electric.
Strength of leader Weaknesses of leader
It helps the Jack Welch to get deal with
the complex situation with more
easiness and helps to make the holistic
This theory didn’t specify the exact
situation and the different tools and
techniques that have been used by Jack
4
view that imparts more clarity.
The different changes will be managed
by Jeff Immelt while making a strong
communication with the employees and
also support to get by the performance
of the company.
Welch to manage from different
situations.
It is sometime more difficult for Jeff
Immelt to implement this theory within
the company.
Contingency theory of leadership: It is the theory that has been used by the leader of
the General Electric to overcome from the different situations that has been generated on random
basis. With the help of these theories leader must understand that several solution has been
resolved by implementing unique techniques. Through this the leader must understood that every
situation will not be solved by using the same tools and technique (Oc, 2018). Each and every
problem must have different solution thus leader must always react as per the demand of the
current situation. This theory claims that if the company wants to resolve the certain issue then it
could be manages and control by the effective decision-making process of the company.
Strength of leader Weaknesses of leader
Jack Welch has been performed after
conducting the complete research that
has more effective outcomes.
Jeff Immelt builds the relation between
the employees and the company and
collectively faces the different situation
in widest way.
Jack Welch has more focus to build the
relationship rather than the task thus
sometime goal can’t be achieved within
the time.
Sometimes Jeff Immelt makes their
own judgement that imparts more
complex conditions.
There are several strengths of the leaders as of Jack Welch and Jeff Immelt they performed their
task while making a complete analysis and then try to influence the employees in order to
enhance their performance. On the other hand they always try to make the strong bond or the
better relationship with the employees that provide the easiest platform for both to measure the
success in effective manner. whereas there are some weaknesses as well in which when they try
to make the strong relationship with the employees then somehow the goals of the company
become vanish and it become the huge loss to the company. Sometime leader might make their
5
The different changes will be managed
by Jeff Immelt while making a strong
communication with the employees and
also support to get by the performance
of the company.
Welch to manage from different
situations.
It is sometime more difficult for Jeff
Immelt to implement this theory within
the company.
Contingency theory of leadership: It is the theory that has been used by the leader of
the General Electric to overcome from the different situations that has been generated on random
basis. With the help of these theories leader must understand that several solution has been
resolved by implementing unique techniques. Through this the leader must understood that every
situation will not be solved by using the same tools and technique (Oc, 2018). Each and every
problem must have different solution thus leader must always react as per the demand of the
current situation. This theory claims that if the company wants to resolve the certain issue then it
could be manages and control by the effective decision-making process of the company.
Strength of leader Weaknesses of leader
Jack Welch has been performed after
conducting the complete research that
has more effective outcomes.
Jeff Immelt builds the relation between
the employees and the company and
collectively faces the different situation
in widest way.
Jack Welch has more focus to build the
relationship rather than the task thus
sometime goal can’t be achieved within
the time.
Sometimes Jeff Immelt makes their
own judgement that imparts more
complex conditions.
There are several strengths of the leaders as of Jack Welch and Jeff Immelt they performed their
task while making a complete analysis and then try to influence the employees in order to
enhance their performance. On the other hand they always try to make the strong bond or the
better relationship with the employees that provide the easiest platform for both to measure the
success in effective manner. whereas there are some weaknesses as well in which when they try
to make the strong relationship with the employees then somehow the goals of the company
become vanish and it become the huge loss to the company. Sometime leader might make their
5
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own judgements that impart more complexity in the business and works become even more
delay.
CONCLUSION
It has been concluded from the above report that there are different roles of the leader and
the different functions of the manager that must be performed to get perform the entire task and
the operations in an effective manner. For this the Leader of General Electric must uses different
models and the theories to resolve the different issues and the problems from the company.
6
delay.
CONCLUSION
It has been concluded from the above report that there are different roles of the leader and
the different functions of the manager that must be performed to get perform the entire task and
the operations in an effective manner. For this the Leader of General Electric must uses different
models and the theories to resolve the different issues and the problems from the company.
6
REFERENCES
Books and Journals
Jiang, Z., Le, H. and Gollan, P.J., 2018. Cultural intelligence and voice behavior among migrant
workers: the mediating role of leader–member exchange. The International Journal of
Human Resource Management, 29(5), pp.1082-1112.
Graves, L.M. and Sarkis, J., 2018. The role of employees' leadership perceptions, values, and
motivation in employees' provenvironmental behaviors. Journal of Cleaner
Production, 196, pp.576-587.
Newman, A., Herman, H.M., Schwarz, G. and Nielsen, I., 2018. The effects of employees'
creative self-efficacy on innovative behavior: The role of entrepreneurial
leadership. Journal of Business Research, 89, pp.1-9.
Boiral, O., Raineri, N. and Talbot, D., 2018. Managers’ citizenship behaviors for the
environment: a developmental perspective. Journal of Business Ethics, 149(2), pp.395-
409.
Moore, C., Mayer, D.M., Chiang, F.F., Crossley, C., Karlesky, M.J. and Birtch, T.A., 2019.
Leaders matter morally: The role of ethical leadership in shaping employee moral
cognition and misconduct. Journal of Applied Psychology, 104(1), p.123.
Simpson, B., Buchan, L. and Sillince, J., 2018. The performativity of leadership
talk. Leadership, 14(6), pp.644-661.
Pitelis, C.N. and Wagner, J.D., 2019. Strategic shared leadership and organizational dynamic
capabilities. The Leadership Quarterly, 30(2), pp.233-242.
Rosen, C.C., Simon, L.S., Gajendran, R.S., Johnson, R.E., Lee, H.W. and Lin, S.H.J., 2019.
Boxed in by your inbox: Implications of daily e-mail demands for managers’ leadership
behaviors. Journal of Applied Psychology, 104(1), p.19.
Oc, B., 2018. Contextual leadership: A systematic review of how contextual factors shape
leadership and its outcomes. The Leadership Quarterly, 29(1), pp.218-235.
7
Books and Journals
Jiang, Z., Le, H. and Gollan, P.J., 2018. Cultural intelligence and voice behavior among migrant
workers: the mediating role of leader–member exchange. The International Journal of
Human Resource Management, 29(5), pp.1082-1112.
Graves, L.M. and Sarkis, J., 2018. The role of employees' leadership perceptions, values, and
motivation in employees' provenvironmental behaviors. Journal of Cleaner
Production, 196, pp.576-587.
Newman, A., Herman, H.M., Schwarz, G. and Nielsen, I., 2018. The effects of employees'
creative self-efficacy on innovative behavior: The role of entrepreneurial
leadership. Journal of Business Research, 89, pp.1-9.
Boiral, O., Raineri, N. and Talbot, D., 2018. Managers’ citizenship behaviors for the
environment: a developmental perspective. Journal of Business Ethics, 149(2), pp.395-
409.
Moore, C., Mayer, D.M., Chiang, F.F., Crossley, C., Karlesky, M.J. and Birtch, T.A., 2019.
Leaders matter morally: The role of ethical leadership in shaping employee moral
cognition and misconduct. Journal of Applied Psychology, 104(1), p.123.
Simpson, B., Buchan, L. and Sillince, J., 2018. The performativity of leadership
talk. Leadership, 14(6), pp.644-661.
Pitelis, C.N. and Wagner, J.D., 2019. Strategic shared leadership and organizational dynamic
capabilities. The Leadership Quarterly, 30(2), pp.233-242.
Rosen, C.C., Simon, L.S., Gajendran, R.S., Johnson, R.E., Lee, H.W. and Lin, S.H.J., 2019.
Boxed in by your inbox: Implications of daily e-mail demands for managers’ leadership
behaviors. Journal of Applied Psychology, 104(1), p.19.
Oc, B., 2018. Contextual leadership: A systematic review of how contextual factors shape
leadership and its outcomes. The Leadership Quarterly, 29(1), pp.218-235.
7
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