Macro Environment of Starbucks

Added on - Dec 2019

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Analysing businessenvironment and using IT togain competitive advantage inSTARBUCKS UK
Table of ContentsINTRODUCTION...........................................................................................................................1Macro environment of Starbucks.....................................................................................................1Porter's value chain analysis of Starbucks.......................................................................................3REFERENCES................................................................................................................................6
INTRODUCTIONInformation technology is the foundation to run a business and in the present worldscenario it is a need of the organisation. Company which is making goods and services have touse IT to communicate with their employees and to make communication with their targetedcustomers for their products and services. Technology is having affairs in all sections and partsof the company and they have to use it in a well manner to gain better production. This project ishaving focus on the Starbucks which is a coffee and tea house and they are having a big chain inthe UK (Yu and Ramanathan, 2012). They are having a international trade and they are havingmore than 23,000 centres worldwide. They are having a regular customers who visits their cafeon the daily basis. The Starbucks is having a variety in coffee like; Latte, Cappuccino, FlatWhite, Americano, Piccino and Espresso. They are having a range of breakfast and lunch toprovide an extra service to their customers. The company is having many competitors in thissector which is making a direct impact on the business and they have to adopt the externalfactors to develop their products and services.Macro environment of Starbucks.Starbucks is having a deal in the international trade and they are having many counters inthe whole world to address their customers and to make profits by their services. They are havinga direct impact of external factors and they have to make changes in their activities and workstyles to be a better and to respond changes in accordingly. Here is some macro environmentalfactors which is making an impact on the Starbucks;Political;This factor is having direct impact on the Starbucks, they are dealing in severalcountries and most of the countries are having changes in the political parties and this changeimpact on the political policies. So the company have to adopt new changes in their businessactivities. Change in a country makes new government and they make modifications in the setrules and regulations to for foreign companies. The new government changes in the tax rates andinterest rates so they have to adopt these changes in their trade and they have to make changes inthe cost and price of their products.Economical;This is the biggest factors and which is having economic growth rates,employment rates, cost of raw material, crude oil rates, change in monetary policy and inflationrates. The company is having affair in world wide so they are facing a lot of changes world1
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