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Analysing Data of Donald Duque

   

Added on  2020-07-22

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Analysing Data
Analysing Data of Donald Duque_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1TASK 2............................................................................................................................................3TASK 3............................................................................................................................................4A)............................................................................................................................................4B)............................................................................................................................................5C)............................................................................................................................................5D)............................................................................................................................................5TASK 4............................................................................................................................................6a).............................................................................................................................................6b).............................................................................................................................................7TASK 5............................................................................................................................................7a).............................................................................................................................................7b).............................................................................................................................................8TASK 6............................................................................................................................................8TASK 7............................................................................................................................................9a).............................................................................................................................................9b).............................................................................................................................................9TASK 8..........................................................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12APPENDIX 1.................................................................................................................................13
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INTRODUCTIONDonald Duque is a small sized stationery business which is situated in the NorthernFrance and its main aim for expansion of the business in the Germany in retail market. The mainaim of this report is to analyse the data in an effective manner so that the company could framestrategy in an effective manner. The company is expanding its operations since fifty years in thewholesale market and the business is expanding its operations in the retail market. Its havevarious goods which contains cartridges of printer, office related supplies, furnitures and otherpaper related substance. Under this report, overview of the Germany is evaluated and varioustools are used for expansion of business in Germany (Bahmani-Oskooee, Harvey and Hegerty,2015). TASK 1Wholesale Market Overview of GermanyGermany is the world's most effective market for the stationery where there are so manynumber of top brands of stationery which are: Faber-Castel, Montblanc, Stedtler, edding withStadbilo and Lamy. Stationery market remains the top of the success for so many years. This ismostly said that the new product emerged to the tailor customer habits, forecasting and choiceswith emerging viatality and the higher issues which has raised in this industry. As per tradeassociation for office Supply and Writing Materials, overall turnover of the entire industry ishigher than €14.8 billion each year. Which can be equal to higher than €182 annually. Around€35.2 of it is spend on the writing and drawing materials, which pushed the Germany in thesecond position in terms of spending for stationery among countries in the European Union. Thetotal turnover of the Germany industry is growing by 3.5% between 2014 and 2015. this is theemergence of enhancing domestic demand which enhanced domestic demand which enhancedby 2.5% and alsos enhancing demand form abroad which grew to 5% (MGCC Perspective,2016).1
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There are almost 2200 wholesale firms which are working in the Germany which offersoffice supplies, paper, writing tools, out of which majority of them have net income which isless than €500,000. B2B intermediaries are offering commercial customers in an direct manner. Merger and the exit strategies of an organisation lowering the wholesale number. Inaddition to this, there are various number of specialists where offer standard goods. The abovementioned report, that report in year of 2002, mostly declined which evaluates in the number ofoffice supplies and stationery retailers. Henceforth, at the time of such period, offices are 5200only which has less than than as compared to the earlier time. In addition to this, majority islikewise laid down by the suppliers on serving innovative stationery products to the consumerswhich could meet their forecasted level in a best effective manner. In addition to this, due to theemerging quality of the supplies in local and international market growth in the sales revenuewhich tool place by 3.5% in effective manner. Further, particular variation were likewiseevaluated in this sector after entry of the particular retailer. Further, these kinds of retailersserves premium products by using their own labels. These retailers believe that labeled goodswhich emerge comfort recognition of the same. In addition to this, Germany's retailers arecurrently providing goods 24 hours which means that the products are highly measurable for thefirm.TASK 2Annual spending for writing and drawing material per capita2
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