Data Analysis Assignment - Case Study of Eco-Fones smartphone

Added on - 21 Oct 2020

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ANALYSING INFORMATIONAND DATA
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Brief overview of mobile phone market.....................................................................................1TASK 2...........................................................................................................................................2Linear forecast not suitable and which forecast model will work in this case............................2TASK 3............................................................................................................................................3Features that makes the smartphone so popular with older customers.......................................3TASK 4............................................................................................................................................4Should Eco-Fone should expand the business in Kingston pros and cons.................................4TASK 5............................................................................................................................................5TASK 6............................................................................................................................................6Findings presentation..................................................................................................................6TASK 7............................................................................................................................................7TASK 8............................................................................................................................................8TASK 9............................................................................................................................................8REFERENCES................................................................................................................................8TASK 10.........................................................................................................................................9Findings.......................................................................................................................................9
INTRODUCTIONData analysis is referred as process for systematically applying statistical and logicaltechniques for describing, condensing, recap, illustrating and evaluating data. The present reportis about case study of Eco-Fones smartphone which sells smartphone and accessories throughtwo shops which are located in Putney and other in Richmond. It has provided brief overview ofUK's mobile phone market and related activities of 2016 to 2017. Furthermore, this report willprovide better understanding of smartphone market to analyse perceived increment in sales ofsmartphone through older customer along with summarising its features. In the same series, itwill give pros and cons that Eco-fone should expand their business in Kingston or not.TASK 1Brief overview of mobile phone marketThe workforce of UK has currently 33.5 million people in which 32 million are in work.In this aspect, half of respondents were currently employed with use of smartphones for at leastsingle work related business activity and argued with proportion could be much higher. As ofmid 2017, very common application of smartphones among the workers whereas email of 44%,calendar management of 23% and voice calls about 34%. There are various workers who areusing email, calendar applications which were directly optimised with context of smart phoneand very easier for use. The applications which are very difficult with application withinsmartphone confines like legacy information along with reporting systems which are likely tohave less usage (Consumer and business usage patterns,2017).With this perspective, there is presence of unofficial application of smartphone which arewidely used in business like mobile browsers, instant messaging, photo application andnavigation. In the same series, 43% of workers uses Whatsapp at least once a day as all areoptimised for usage of smartphone. On the contrary, there was presence of usage of modestsmartphone with context to other work related application and laid special focus on work flowinstead of communication (Dayour, Park and Kimbu, 2019). Simultaneously, 5% of workers usetheir smart phones for submitting a time sheet and 4% use this for submitting expense whereas6%to access intranet.Mixed Bar ChartActivity20162017Email41.00%37.00%1
Making standard calls33.00%32.00%Managing my time/ workload8.00%6.00%Making voice calls using theInternet (VoIP)6.00%4.00%TASK 2Linear forecast not suitable and which forecast model will work in this case2
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