Analyzing Leadership in the Success of Amazon

This presentation analyzes the role of leadership in the success of Amazon. It explores the company's preference for giving autonomy to employees, providing a vision, putting the customer first, embracing failure, and more. The presentation also discusses the theory of leadership and its relevance to Amazon's growth. References are included for further reading.

ANALYZING OF
LEADERSHIP

CONTENTS
 INTRODUCTION 3
 Role of leadership in success of Amazon 3
 Theory of leadership 5
 CONCLUSION 5
 REFERENCES 5

INTRODUCTION
Leadership analysis is the art of breaking down a leader into
basic psychological components for study and use by
academics and practitioners. This report includes topics
such as role of leadership in the success of the company and
what style of leadership company prefers.

ROLE OF LEADERSHIP IN
SUCCESS OF AMAZON
 Give autonomy to employees-
 Amazon believes in giving autonomy to its workers. This
allows them to have full control on their own projects. Employees
of the company wants to perform their best as they feel that
company trusts them to lend control over project.
 Gives vision to employees-
 Amazon wants its every employee to think that it’s the
everything store and take that thought process everywhere you go
with it. This helps them to align with the similarity of the goals
and avoid confusion between members.

CONTINUED..
 Put the customer first-
 Bezos always put the customer first in order to
provide them best quality of service they can. The company
focuses on satisfying the client as they believe that
satisfying them will bring profits to them.
 Be patient-
 Even before the commencement of the company
Bezos had a vision which was to grow exponentially and
transform with the pace of available technology in the
market.

CONTINUED..
 Embrace failure-
 Bezos does not fear failure instead he embraces
it. Company has had many up and downs for instance
in the year 2000 Amazon invested in Pets.com and it
crashed. On the other hand there are many investments
made by the company which they consider taking it as
a risk which was worth it.

CONTINUED..
 Find those who are best and go after them obsessively-
 Major divisions and teams run in the company is by best
considered by Bezos. Former global president of Ralph Lauren
recently joined Amazon and now working as a president of
Amazon Fashion..
 Offer them new roles when the time is right-
 Amazon also promotes their employees inside the
organization extensively. Amazon puts a lot of effort in setting up
the right team and the division for work. It puts their employees in
charge of their teams or division when the company feels that
they are ready for it.

CONTINUED..
 Embrace external trends-
 Bezos is ready for a new set of opportunities, he also
feels that AI is the current external trend where the hub of
technology needs to be investing their resources. Many of the
companies has gone obsolete by working for and under the same
conditions.
 Never eliminates small team and quick decision making
 The teams that the company has is usually small in
numbers and given the autonomous nature of the company forces
the employees to work substantially which helps them to grow
instead of large no of other employees who are working for the
company.

THEORY OF LEADERSHIP
On the basis of relevance Jeff Bezos uses Transformational
style of leadership as both of them has a vision of being
charismatic. This helps the company to reach success and
maintains a relationship with his employees

CONCLUSION
From the above studies it has been concluded that Amazon believes
in maintaining a flexible culture which offers autonomy to their
employees so that they can have control on their own projects.
This way they will be able to make progress and be a part of
breakthrough. Other than this the style of leadership that Jeff
Bezos has is relatable to transformational style of leadership
which has qualities that has helped employees and the company to
grow in the market with updated and advanced measures.

REFERENCES
 Yammarino, F.J. and Dionne, S.D., 2018. Leadership and levels of
analysis: clarifications and fixes for what’s wrong. In What’s
Wrong With Leadership? (pp. 41-57). Routledge.
 Inyang, B.J. and Ekeng-Ita, A.E., 2016. A critical analysis of
leadership role in high-performing organizations. The Business &
Management Review, 7(3), p.82.
 Jäppinen, A.K., 2017. Analysis of leadership dynamics in
educational settings during times of external and internal
change. Educational Research, 59(4), pp.460-477.