Analyzing Leadership: Role of leadership in success of Amazon

This report analyzes the role of leadership in the success of Amazon, focusing on the leadership style preferred by the company. It also discusses the theory of leadership used by Jeff Bezos and its effectiveness.

Analyzing of Leadership

Contents
INTRODUCTION...........................................................................................................................3
Role of leadership in success of Amazon....................................................................................3
Theory of leadership....................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Leadership analysis is the art of breaking down a leader into basic psychological components for
study and use by academics and practitioners. This report includes topics such as role of
leadership in the success of the company and what style of leadership company prefers.
Role of leadership in success of Amazon
Give autonomy to employees-
Amazon believes in giving autonomy to its workers. This allows them to have full control
on their own projects. Employees of the company wants to perform their best as they feel that
company trusts them to lend control over project (Schipper, 2017).
Gives vision to employees-
Amazon wants its every employee to think that it’s the everything store and take that
thought process everywhere you go with it. This helps them to align with the similarity of the
goals and avoid confusion between members.
Put the customer first-
Bezos always put the customer first in order to provide them best quality of service they
can. The company focuses on satisfying the client as they believe that satisfying them will bring
profits to them. This also makes taking decision easy. Putting and enabling this idea in the mind
of employees has helped the company to reach success (Fischer, 2016).
Be patient-
Even before the commencement of the company Bezos had a vision which was to grow
exponentially and transform with the pace of available technology in the market. The company
was patient as not many people were friendly with the idea of buying goods online but its their
patience that has helped the company to reach where they are (Tsuboi and Nishi, 2017).
Embrace failure-
Bezos does not fear failure instead he embraces it. Company has had many up and downs
for instance in the year 2000 Amazon invested in Pets.com and it crashed. On the other hand
there are many investments made by the company which they consider taking it as a risk which

was worth it. That path helped the company to develop their own web services, then they
acquired Zappos and many other unique ideas which has helped them to become successful. Jeff
Bezos has always motivated their employees to invest in calculated and experiencing risk which
helps them to take steps on their own which is not done in many companies (Lacerenza and
et.al., 2017).
Find those who are best and go after them obsessively-
Major divisions and teams run in the company is by best considered by Bezos. Former
global president of Ralph Lauren recently joined Amazon and now working as a president of
Amazon Fashion. For instance company has send out lists of people for hire who are best in their
area of work and they have promised them to offer work with autonomy (Jäppinen, 2017).
Offer them new roles when the time is right-
Amazon also promotes their employees inside the organization extensively. Amazon puts
a lot of effort in setting up the right team and the division for work. It puts their employees in
charge of their teams or division when the company feels that they are ready for it (Hoch and
et.al., 2018).
Embrace external trends-
Bezos is ready for a new set of opportunities, he also feels that AI is the current external
trend where the hub of technology needs to be investing their resources. Many of the companies
has gone obsolete by working for and under the same conditions (Di Tommaso, Stilo and
Velardi, 2017).
Never eliminates small team and quick decision making
The teams that the company has is usually small in numbers and given the autonomous
nature of the company forces the employees to work substantially which helps them to grow
instead of large no of other employees who are working for the company (Inyang and Ekeng-Ita,
2016).
Force people to be concise-

Amazon is not a big fan of Power Point presentations, there method is to go through a six
page long memo which is mandatory for everyone to read. The company believes that it puts a
pressure on the leader to be concise and think out of the box. Bezos believes that memo helps to
converse with new logical and innovative ideas (Yammarino and Dionne, 2018).
Theory of leadership
On the basis of relevance Jeff Bezos uses Transformational style of leadership as both of
them has a vision of being charismatic. This helps the company to reach success and maintains a
relationship with his employees. The effectiveness of these types of leaders has the power to
influence motivate and transform others just by their speech. If these type of leaders are able to
make their employees shift on a big level then they will be able to get outstanding and beyond
the level results for the company. These types of leaders such as Jeff Bezos has qualities which
classifies them under this style. Qualities such as creativity and innovation revolves around them
which also motivates the employees and allows them to take a stand in the process of decision
making. Many of the employees of the company feels that their skills has been grown
substantially from before (Meuser and et.al., 201).
CONCLUSION
From the above studies it has been concluded that Amazon believes in maintaining a flexible
culture which offers autonomy to their employees so that they can have control on their own
projects. This way they will be able to make progress and be a part of breakthrough. Other than
this the style of leadership that Jeff Bezos has is relatable to transformational style of leadership
which has qualities that has helped employees and the company to grow in the market with
updated and advanced measures.

REFERENCES
Books and Journal
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integration. Journal of Management, 42(5), pp.1374-1403.
Yammarino, F.J. and Dionne, S.D., 2018. Leadership and levels of analysis: clarifications and
fixes for what’s wrong. In What’s Wrong With Leadership? (pp. 41-57). Routledge.
Inyang, B.J. and Ekeng-Ita, A.E., 2016. A critical analysis of leadership role in high-performing
organizations. The Business & Management Review, 7(3), p.82.
Jäppinen, A.K., 2017. Analysis of leadership dynamics in educational settings during times of
external and internal change. Educational Research, 59(4), pp.460-477.
Di Tommaso, G., Stilo, G. and Velardi, P., 2017, May. A gendered analysis of leadership in
enterprise social networks. In Eleventh International AAAI Conference on Web and Social
Media.
Hoch, J.E., and et.al., 2018. Do ethical, authentic, and servant leadership explain variance above
and beyond transformational leadership? A meta-analysis. Journal of Management, 44(2),
pp.501-529.
Lacerenza, C.N., and et.al., 2017. Leadership training design, delivery, and implementation: A
meta-analysis. Journal of Applied Psychology, 102(12), p.1686.
Tsuboi, T. and Nishi, T., 2017, October. Game theoretical analysis of leadership structure for
supply chains involving risky supplier. In 2017 IEEE International Conference on Systems, Man,
and Cybernetics (SMC) (pp. 2903-2908). IEEE.
Fischer, S.A., 2016. Transformational leadership in nursing: a concept analysis. Journal of
advanced nursing, 72(11), pp.2644-2653.
Schipper, D., 2017. Challenges to multiteam system leadership: an analysis of leadership during
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