Analyzing Leadership: Role of leadership in success of Amazon

Analyzing of Leadership

Contents
INTRODUCTION...........................................................................................................................3
Role of leadership in success of Amazon....................................................................................3
Theory of leadership....................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................5

INTRODUCTION
Leadership analysis is the art of breaking down a leader into basic psychological components for
study and use by academics and practitioners. This report includes topics such as role of
leadership in the success of the company and what style of leadership company prefers.
Role of leadership in success of Amazon
Give autonomy to employees-
Amazon believes in giving autonomy to its workers. This allows them to have full control
on their own projects. Employees of the company wants to perform their best as they feel that
company trusts them to lend control over project (Schipper, 2017).
Gives vision to employees-
Amazon wants its every employee to think that it’s the everything store and take that
thought process everywhere you go with it. This helps them to align with the similarity of the
goals and avoid confusion between members.
Put the customer first-
Bezos always put the customer first in order to provide them best quality of service they
can. The company focuses on satisfying the client as they believe that satisfying them will bring
profits to them. This also makes taking decision easy. Putting and enabling this idea in the mind
of employees has helped the company to reach success (Fischer, 2016).
Be patient-
Even before the commencement of the company Bezos had a vision which was to grow
exponentially and transform with the pace of available technology in the market. The company
was patient as not many people were friendly with the idea of buying goods online but its their
patience that has helped the company to reach where they are (Tsuboi and Nishi, 2017).
Embrace failure-
Bezos does not fear failure instead he embraces it. Company has had many up and downs
for instance in the year 2000 Amazon invested in Pets.com and it crashed. On the other hand
there are many investments made by the company which they consider taking it as a risk which