Spin Analysis and Political Influence

This assignment delves into spin analysis as it pertains to political influence in Australia. It focuses on a specific incident involving the manipulation of information regarding government funding for aged care. The analysis explores how political parties utilize spin tactics to sway public opinion, particularly ahead of the 2019 election. The role of media coverage in perpetuating or debunking these narratives is also examined.

Analysing Spin
Spin refers to a turn or cause to turn or whirl round quickly in different contexts. It involves the
several cases of spin turn which has been takes place in society facilitating several changes in the
same. However, it consist something which spin present scenario to its opposite aspects at single
attempt (Harder, Gui and Hu, 2016). The present report is based on spin analysis of selected case
of deduction from funds by government and its wrong way of interpreting among public of the
country. This assignment will focus on given spin example and discuss the reasons behind of
success of the same. It will also include the description about roles played by respective
participants in proper manner.
According to the given spin, the government has deducted some amount of funds of aged care in
order to provide specific certain types of healthcare services for free of cost to people. It is
beneficial for poor people as they can get desired medical facilities without spending money
which is helpful for them to remain healthy. However, it is been analysed that health is
considered as emerging key battleground for election campaign of the year 2019, with prime
minister Scott Morrison accusing Labour of “misrepresenting and politically, weaponising”
disability services. In addition to this, government has decided to deduct 2 millions of funds for
providing additional care facilities to citizens for free of cost which is helpful to make sure
effective health status of people living in society (Bliokh, Bekshaev and Nori, 2014). This
scheme is very supportive for those people who are not capable to afford high cost care facilities
in order to become disease free. Moreover, the deduction of funds has been misrepresented by
Bill Shorten that government has nearly $2 Billion from aged care services but did not disclose
the main response of the same in terms of providing other care facilities for free of cost.
Meanwhile, this statement given by Bill Shorten was not properly correct which impacts
negatively on mind of set of citizens as they people interpret that government has deducted the
specific amount of money from abed which effects on availability of care facilities. Furthermore,
it will facilitate to spin the positive thoughts of people about government and prime minister
Scott Morrison that they have been cut funds fro their own benefits because of not having
awareness regarding specific scheme of giving free medical services to citizens.
As per given spin, it has been analysed that the spin was successful because false statement about
cutting in funds get proper media coverage which facilitate to convey this incomplete
information to overall population. In contrary to this, the correct information regarding funds

deduction from aged care to provide other medical services for free of cost but this knowledge
did not get proper media coverage to convey to common citizens.
At the other hand, it is determined that health funding is likely to be a significant use in
upcoming election, with Labour having already pledged to replace the funding forecast increase
cut by 2014 Abbott Hockey budget and planning to centre local campaigns on cuts to public
hospital funding. It consist that main focus is on healthcare problems in coming election of 2019
due to which people get diverted by misconception regarding deduction of funding by statement
of Will Shorten. But Morrison has already laid the ground work for the response of government
accusing the opposition of lying on health funding at the time while maintaining there was not
much daylight between two parties on health commitments. However, this wrong presentation of
funds deduction create negative perception about current government of country which impacts
on voting of two parties (Walsworth & Lesage, 2015). In addition to this, Bill Shorten may had
an intension to spin positive thoughts of people about current government which facilitate him
and his party to gain more votes from citizens to win the upcoming election. Moreover, concept
of healthcare may proved as beneficial for political party of Bill Shorten in respect of gaining
more amount of votes to become winner of the upcoming election the year of 2019 respectively.
Considering above case given about spin of thoughts of people at one stroke by giving wrong
presentation of statement by Bill Shorten about funds deduction by government from and care
but hiding the actual reason behind the same. They have strategy to give knowledge about wrong
step in terms of providing incomplete information to citizens by hide the concept of central
government in terms of giving free medical services to people in order to boost up health status
of people living in the nation respectively. Meanwhile, it has been analysed that there are number
of factors which are responsible for contributing in order to facilitate success of the spin example
of funds deduction (Eriksson and et. al., 2017) . In addition to this, Bill Shorten uses Budget
reply to promise billions of cancer patients and match coalition's tax cuts by giving false
statement about current government for gaining more benefits in coming voting of year 2019.
Moreover, he has a scheme to spin voting by damaging image of present government and
provides information that $ 2.3 billion cancer plan would cover up to 6 million free cancer scan,
3 million free appointments with specialist along with affordable medications within initial four
years of labor in their office accordingly.

At the other hand, it has been analysed that this incident is a successful spin because the
statement of Bill Shorten get more media coverage and focus of people due to which his false
information become true. Meanwhile, it is observed that the spin become successful because
analysis conducted to prove statement of Bill Shorten did not get proper media coverage.
However, due to media lack of proper media coverage, people of country did not come to known
about false comments given by Bill Shorten, hence citizens believe on his information and make
wrong perception about present government the country. In addition to this, Scott Morrison is
emphatically defending his promised budget surplus against claims its part-built on money taken
from disability services. Moreover, the factor of funds deduction with incomplete information
provided to public contribute this successful spin attempt by Bill Shorten. Furthermore, when the
analysis about this false statement are carrying out by Bill Shorten did get effective media
coverage which is also responsible for success of this spin. The people did not get correct
information about actual stand taken by current government of country that they deduct amount
of funds from aged care for the purpose of providing several types of care services to citizens for
free of cost in order to boost up health are status of public in the nation (McKnight, 2016).
Considering above described spin attempt by Bill Shorten, it has been analysed that several
participants plays an important role for success of this spin in the country. This spin is
responsible making perception of wrong about present government of Australia by providing
false information regarding deduction of funds from aged care. Bill Shorten only provide
statement about cutting of funds but did not give complete purpose of the same in terms of
giving free of cost care facilities in respect of improving health of people living in the nation
respectively. In addition to this, the spin attempt by Bill Shorten gain efficient media coverage
which is responsible for providing this information to each and every person of country which
facilitate to change their positive thinking about present government authorities of Australia.
Lack of correct information providing is major reason behind the success of this spin in terms of
modifying thoughts of people and damage image of present government of country among the
public accordingly (Kruse and et. al., 2015).
At the other hand, journalist plays an important roles in context to make the spin successful
because of avoiding media coverage on the analysis of the same findings the actual truth.
However, due to minor media coverage, actual truth behind deduction of funds did not revealed
in front of people which may effects the image current government authority in negative manner

which facilitate inappropriate impacts on upcoming voting in the year 2019 accordingly.
Moreover, false statement get proper media coverage which promote the same among every
person of the nation hence the spin become successful for damaging positive thoughts of citizens
about government which impacts on upcoming election of 2019.
From the above report, it has been concluded that spin analysis can be described to study about
specific incident which get spin-ned due to single attempt of an individual. However, it involves
the key aspects of voting which has been focussed in specific country i.e. healthcare and this is
concentrated by political parties for preparing to win the election of the year 2019 accordingly.
In addition to this, it includes the concept of government to deduct amount of finds from aged
care in order to provide free care services in terms of improving health of citizens specially those
who are not capable to afford medical facilities respectively. It consist the media coverage which
is responsible for success of given spin regrading upcoming election of 2019.

REFERENCES
Books and journals
Harder, M., Gui, Y., & Hu, C. M. (2016). Electrical detection of magnetization dynamics via
spin rectification effects. Physics Reports. 661. 1-59.
Bliokh, K. Y., Bekshaev, A. Y., & Nori, F. (2014). Extraordinary momentum and spin in
evanescent waves. Nature communications. 5. 3300.
Walsworth, R., & Lesage, D. (2015). U.S. Patent No. 9,157,859. Washington, DC: U.S. Patent
and Trademark Office.
Eriksson, O., & et. al., (2017). Atomistic spin dynamics: Foundations and applications. Oxford
university press.
McKnight, D. (2016). The Rudd Labor government and the limitations of spin. Media
International Australia. 159(1). 108-117.
Kruse, C. & et. al., (2015). Cone beam computed tomography and periapical lesions: a
systematic review analysing studies on diagnostic efficacy by a hierarchical model.
International endodontic journal. 48(9). 815-828.